Social Bakers
Gurdeep Chawla
Marketer And Social Media Expert
Summary
Savvy Social Media Manager and Marketer with expertise in marketing and advertising. Successful cross-functional leader of high-performance teams managing digital assets and innovating powerful strategies for social and digital marketing. History exceeding objectives and creatively approaching issues using talents in conflict resolution and critical thinking.
Overview
9
9
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Senior Account Manager
Havas
Muscat
06.2018 - 06.2022
- Responsible for social media marketing and communication for Nissan, INFINITI, Renault, Pizza Hut, Red Bull, Bank Muscat Changan, Oman Data Park, Muscat Bay, Khimji’s Lifestyle, among others
- Observing and analyzing the latest social media trends to execute for respective clients
- Developing and executing social media strategies (Facebook, Twitter, Instagram, LinkedIn & TikTok)
- Paid social media advertising (Facebook, Instagram, Twitter, LinkedIn & GDN)
- Developed productive relationships with bloggers, online media outlets and social media influencers
- Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies
- Analyzed and reported social media and online marketing campaign results
- Worked with graphic designers, photographers and production coordinators to develop content
- Managed team to generate original content and moderate online community members
- Engaged relevant influencers to build brand awareness via different conceptualized social media videos
- Monitored the online presence of the client's brand to engage with users and strengthen customer relationships.
- Set clearly defined goals to drive customer retention, brand awareness, and website or social media traffic
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram
- Designed and implemented social media strategies to align with business goals
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements
- Introduced 'Giphy' as a new platform for Nissan's T20 Cricket Campaign
- Explored Google Street View for a social media contest and successfully executed it on Instagram
- Coordinated with production houses for shoot and conceptualization of TVCs
- Increased Nissan Oman's Instagram followers by 153% in 2021 with the support of business-aligned strategies and localized content
Senior Executive
Yamaha Motor India
04.2015 - 05.2018
- Complaint management – social media, third-party websites and complaint forums
- Social media content creation, ads and execution
- Developing and construing analytics on the basis of sentiment and volume of data from social listening tools like Radian6 and Social Studio
- Ideating and execution of lead generation campaigns
- Monthly reports on the two-wheeler industry (MIS and BSI using the Social Studio, radian6, and Brandwatch)
- Vendor and stakeholder coordination
- Competitor analysis
- Digital PR dissemination through various automotive blogs and publications
- Bloggers' activation & Influencer marketing
- Actively initiated presence on Twitter and Instagram
- Successful execution of “weryoung” campaign for auto expo 2016
- Consistently featured on best social media content in automobile/two-wheeler segment on etauto portal(http://auto.economictimes.indiatimes.com/social-analytics/two-wheeler-makers)
- Conducted research on emerging trends within the industry and capitalized on finds to develop new strategies.
- Collaborated with senior management to develop strategic initiatives and long-term goals.
Social media consultant
CNN-IBN
12.2014 - 03.2015
- Handling various social media channels for CNN - IBN's Indian of the Year Awards which includes Facebook, Twitter and YouTube among others
- Ideation, strategy planning and execution of various campaigns for maximizing the VOTEs and enhancing traffic on the site
Senior Executive
Utsav Fashion
07.2014 - 12.2014
- Handling various social media channels for Utsav Fashion which includes Facebook, Twitter, Instagram, Pinterest, Tumblr and YouTube among others
- Ideation, strategy planning and execution of various campaigns for lead generation and enhancing traffic
- Handling daily ORM activities and maintaining weekly report
- Disseminating Monthly Social Index Report of Sentiment Analysis
- Maintaining and updating weekly and monthly reports via Google Analytics
- Tracking daily conversations about the brand via Listening tools (i.e Sysomos)
- Maintaining average traffic of 90,000/day on their website of utsavfashion.com basis social posting and blog writing
Social Media Executive
Dentsu
01.2014 - 06.2014
- Handling Social Media profiles for various clients like, Indian National Congress, Panasonic Air Conditioners, ITC Grand Chola and Gap Inc
- Online reputation management
- Social Listening
- Planning monthly content calendars
- Got #Right2Breathe trended on Twitter organically without any influencer thrice in three months as part of Panasonic eco navi air conditioner contest
- Analyzed and reported social media and online marketing campaign results.
- Set clearly defined goals to drive customer retention, brand awareness, and website or social media traffic.
- Designed and implemented social media strategies to align with business goals.
Digital trainee
India Today Group
06.2013 - 01.2014
- Ideation, campaign planning for Flagship events such as India Today Conclave’14, Mind Rocks Youth Summit (Delhi’13 and Shillong’13), Agenda AajTak’13, Business Today MindRush’13
- Helped promote the 37 Digital Magazine segment in the online space (including special edition)
- Maintaining daily KPIs for Learn Today
- Worked on the digital ideas such as RFID bands and Digital photo booth powered by Tagglabs;
- Generating average 200 leads/day on www.learntoday.in organically through social media channels
- Bloggers Engagement: Identified and reached out to relevant active, local bloggers for various events and requirements
- Collaborated with team members to help expand marketing channels.
- Created proposals and organized pursuit documentation to support marketing staff
- Assisted with social media profiles by creating and posting engaging text, images, and video content aligned with the organization's goals
- Scheduled social media postings to advertise products and generate site traffic
Education
Bachelor of Science - Mass Communication And Journalism
Guru Gobind Singh Indraprastha University
New Delhi, India 07.2010 - 05.2013
Skills
Social Media Management
Software
Sprinklr
Facebook Ads Manager
Sysomos
Brandwatch
Agorapulse
SEMRush
Mondaycom
Sprout Social
Certification
Google Adwords
Interests
Travelling
Google Search
Music
Food
Reading
Timeline
Google Adwords
06-2022
Facebook Blueprint
04-2022
Twitter Flight
04-2022
British Council B2
03-2022
Senior Account Manager
Havas
06.2018 - 06.2022
Senior Executive
Yamaha Motor India
04.2015 - 05.2018
Social media consultant
CNN-IBN
12.2014 - 03.2015
Senior Executive
Utsav Fashion
07.2014 - 12.2014
Social Media Executive
Dentsu
01.2014 - 06.2014
Digital trainee
India Today Group
06.2013 - 01.2014
Bachelor of Science - Mass Communication And Journalism
Guru Gobind Singh Indraprastha University
07.2010 - 05.2013
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