Gurkiran Kaur

KEY ACHIEVEMENTS

Leading brand marketing initiatives across various categories and regions, driving product launches, creating localized marketing strategies for new store openings, and using data insights to optimize performance in underperforming areas.

• Create innovative, category-specific marketing campaigns to drive sales.
• Responsible for market penetration of 100+ new store launches by devising marketing strategies, from pre-launch hype to ongoing engagement, while leveraging regional market insights.
• Oversee strategic marketing and promotional plans for new product roll-outs, achieving increased visibility and consumer engagement.
• Develop local marketing plans for underperforming stores in Pan India.
• Utilize insights from the Brand Track Study to identify struggling cities and develop actionable marketing strategies to improve brand presence and sales.
• Collaborate with creative and media agencies to drive the creative execution and timely delivery of all marketing initiatives.
• Efficiently manage marketing budgets, ensuring optimal allocation, and maximization of campaign ROI.
• Led the flagship launch of the Apple iPhone 15 through a 360-degree marketing campaign, 'Take The First Bite,' resulting in a 31% increase in sales pan India.
• Implemented a localized marketing strategy for the newly opened stores in Lucknow, Bangalore, Mumbai, etc.
• Launched a new initiative: Reliance Digital Tech Dost on radio and social media to empower our store staff to become a go-to friend, who will help you solve your problems related to tech.
• Star performer for Quarter 2, 2023

Responsible for Digital Strategy, Campaign Development, Enhancing Customer Journey Experience, and Content Enrichment for Saveo's Retail App.

• Created and managed the annual marketing budget, and actively participated in the development of advertising, promotions, and other initiatives to drive business results.
• Developed offline and online gifting and incentive strategies to execute, track, and optimize performance for the Generic Brands Category.
• Spearheaded strategic activities across multiple CRM channels: Email Marketing, SMS, WhatsApp, and Web/Push Notification, and analyzed post-campaign reports.
• Led the development of creative assets (BTL, Flyers, POS) to drive higher engagement results toward category growth.

Responsible for Integrated Marketing Communications for Small Home Appliances.

• Sole ownership of site merchandising involving topical and festive planning, store creation, visibility, and promotions to enable discovery, revisits, and conversions.
• Optimized the merchandising on the Homepage and Category Landing Page, and created a view funnel for all the launches by giving visibility across touchpoints to drive their intrigue.
• Lead brand collaborations to enable contests, giveaways, and engagement using social media and influencer marketing.
• Developed and improved product charters for the category, including search experience, retention, recommendations, catalogue quality, selection gap, and new product launches.

Key achievement.

• Planned and executed a Viral Marketing Campaign for Realme Vacuum Cleaners during Big Billion Days '21, resulting in a 3X spike in PPVs during sales and 120% achievement of the planned sales.
• Received the 'Kool and Gang' award for achieving more than 70% market share in Festive Season 2021 and the highest customer share from perf/off-platform channels and on-platform constructs for Core Appliances.

• Assisting in the development and execution of brand strategies to enhance market positioning.
• Collaborating with multiple stakeholders to create impactful campaigns and brand promotions.
• Conducting market research and competitor analysis to identify brand growth opportunities.
• Supporting the management of brand assets and maintaining brand consistency across channels.