Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Gurkirat Singh

Summary

IT Professional with 4+ years of experience in Salesforce Marketing Cloud. Skilled in Data Models and different marketing cloud studios. Enthusiastic about learning new technology and always looking forward to enhancing my skills, knowledge, and ability to perform well in a team.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Associate - Campaign Management

Indegene
05.2023 - Current


  • Developed and executed email campaigns with a deep understanding of segmentation, personalization, and A/B testing to drive higher open rates and conversions
  • Responsible for collating and creating data extensions for target audience setup
  • Consolidate data for target audience in form of list and data imports; apply briefing criteria to setup target audience
  • Govern and monitor the SFMC campaigns as per the standards and performance
  • Updated content in Emails and SMS, while also making enhancements to existing journeys
  • Excel in SQL language for writing complex queries for extracting correct data and building logics based on need
  • Developed responsive, branded HTML/CSS email templates and tested across major clients
  • Utilized SQL query activities for data segmentation executing tasks like fetching data views and joining tables.
  • Created and Personalized Email Templates by using Amp Script, HTML, CSS
  • Optimized campaign performance by leveraging Einstein Send Time Optimization (STO) and engagement frequency tools within Salesforce Marketing Cloud
  • Developed and delivered comprehensive SFMC onboarding programs, including training on data extensions, automation workflows, AMPscript basics, and journey, accelerating time-to-productivity for new hires
  • Acquired foundational understanding of SFMC setup tasks, such as domain branding, IP warm-up strategy planning, and integration with CRM systems like Salesforce via Marketing Cloud Connect.
  • Involved in gathering requirements from end user/Clients and updating the user story with requirements
  • Developed responsive and cross-client compatible email templates using HTML and Inline CSS
  • Built and optimized customer journeys using Journey Builder to drive engagements and conversion
  • Conducted A/B testing and performance analysis to improve email open rates
  • Focused on audience segmentation using Automation Studio
  • Leveraged Salesforce Journey Builder's Path Optimizer to test multiple journey paths and performing AB test for run once Journeys
  • Understanding of GDPR and CAN-SPAM regulations, ensuring email marketing practices align with data privacy laws and permission-based communication standards
  • Understanding of how to use system-defined personalization strings within Content Builder and Email Studio
  • Creating Attribute groups in Contact Builder for using them in journey builder

Senior Systems Engineer

Infosys
10.2020 - 05.2023
  • Good functional knowledge of Data Model and Email Studio application for Salesforce Marketing Cloud Environment
  • Configured and designed journey's using Journey Builder
  • Automated the import, extract and query activity using Automation Studio
  • Knowledge on different digital communication products like Consumer Life Cycle, Order Life Cycle, Behavioral Communication, etc.
  • Created real-time emails in content Builder using HTML, Dynamic Content and data extension approach
  • Know the process of Mobile Push
  • Skilled in analyzing campaign performance, using Salesforce Marketing Cloud's integrated tools for email, SMS, push notifications
  • Extensive experience creating multi-channel campaigns using Salesforce Marketing Cloud's integrated tools for email, SMS, push notification
  • Created dynamic email templates for multiple countries and languages
  • Solid understanding of Salesforce Marketing Cloud Automation Studio activities, including Send Email, SQL Query, Import File, Data Extract, File Transfer, Filter
  • Familiar with concepts of API-based integrations to enable seamless data flow between platforms, enhancing automation and real-time communication
  • Built a working knowledge of Salesforce CRM and Marketing Cloud integration via Marketing Cloud Connect, enabling basic use cases like synchronized data extensions and CRM-driven journey triggers
  • Applied foundational relational database principles to manage and structure customer data within Salesforce Marketing Cloud, utilizing Data Extensions and Contact Builder to create and maintain data relationships
  • Compatibility of working with client across the globe

Education

Bachelor of Technology -

Maharishi Markandeshwar(Deemed to be University)
08.2020

Skills

  • Journey Builder
  • Automation Studio
  • Email Studio
  • Mobile Studio
  • AMPscript
  • SQL
  • HTML
  • CSS

Certification

Salesforce Certified Marketing Cloud Email Specialist

Timeline

Associate - Campaign Management

Indegene
05.2023 - Current

Senior Systems Engineer

Infosys
10.2020 - 05.2023

Bachelor of Technology -

Maharishi Markandeshwar(Deemed to be University)

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Gurkirat Singh