Summary
Overview
Work History
Education
Skills
Hobbies And Learning Activities
Websites
Expertise And Certifications
Other Information
Timeline
Generic

Gurkirt Singh

Kolkata

Summary

Results-driven media analyst with expertise in DV360 and campaign performance analysis. Proven ability to execute 30+ paid media campaigns monthly for Fortune 100 brands, driving growth and optimizing return on marketing spend.

Overview

3
3
years of professional experience

Work History

Senior Associate/Media analyst

Capgemini
Kolkata
12.2023 - Current
  • Focus on CPG (Managing Albertsons Media Collective)
  • Executed and activated 30+ paid media campaigns per month for Fortune 100 CPG brands like Coca-Cola, Nestle, Starbucks, Unilever, Chobani, kellogg's . managing budgets of $200K+ to drive growth and deliver a positive return on marketing spend
  • Monitored and analyzed campaign performance weekly, developing strategic recommendations and implementing data-driven optimizations to support key performance indicators for DV360, Meta, and Pinterest campaigns
  • Engaged directly with clients to discuss and formulate programmatic strategies, leveraging insights to propose and implement initiatives aimed at driving account growth and enhancing client satisfaction.
  • Actively participated in the training and onboarding of entry-level team members, sharing expertise and providing guidance to support their professional development and ensure team cohesion and effectiveness.
  • Closely Monitoring Pacing and creating Vlook up chart on excel for better reporting insights.
  • Efficient in working with Media Plans with Naming conventions concatenator tab in Excel
  • Conducted quality assurance (QA) of campaign setup across channels to ensure accurate configuration for optimal success.
  • Collaborating with cross functional teams for implementing workflows which streamlines work process.

Digital marketing Associate

Goranggo Solutions
Kolkata
07.2022 - 08.2023
  • I was part of 8 team people working on extensively For MB2 dental marketing automation and Digital ads on DSP like DV360
  • Handled and Optimized Digital performance for around 20 Dental Practices which was based out of USA for Facebook and Google.
  • Frequently collaborated with Web developers and content team for the best performing landing pages.
  • Design real-time reporting dashboards for clients in Data Virtualization tools like Data Studio
  • Designed and edited various creatives to test Meta Ads.

Education

High School -

St.Helen

B. Com -

University of Calcutta

Skills

DV360

CM 360

GAM

Facebook Business Manager

Pinterest Business Manager

Campaign Optimisation

Hobbies And Learning Activities

  • Actively learning about tools like Adobe analytics and Tableau
  • Editing video in my spare time on platforms like Premiere Pro
  • Watching movies
  • Editing photographs

Websites

Expertise And Certifications

  • Facebook Business Manager
  • DV360
  • CM360
  • Google Ad manager (GAM)
  • Google analytics
  • Google Tag Manager

Other Information

Indian, professional, native

Timeline

Senior Associate/Media analyst

Capgemini
12.2023 - Current

Digital marketing Associate

Goranggo Solutions
07.2022 - 08.2023

High School -

St.Helen

B. Com -

University of Calcutta

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Gurkirt Singh