Gurleen Kaur

Content Marketing

• Created content for websites, blogs and social media accounts to increase visibility and engagement.
• Researched industry trends and topics to create relevant, informative content.
• Generated ideas for new content topics based on customer feedback and market research data.
• Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.

Statement of Purpose Writing

• Drafted and proofread winning university essays for learners aiming for top global schools.
• Managed the quality and performance of content generated by internal team and outside vendors.
• Increased productivity by implementing a data-driven content delivery system on Google Spreadsheet to expedite turn-around-time (TAT), minimize errors, and fulfill urgent requirements.

• Developed content strategies and campaigns to increase brand visibility, website traffic, and lead generation.
• Created high-quality blog posts, articles, press releases, and other marketing materials.
• Collaborated with designers and developers on digital projects such as website design or landing page development.
• Utilized SEO best practices when crafting titles and meta descriptions.
• Optimized content for SEO purposes including keyword research and meta tags creation.
• Monitored web analytics dashboards to track performance of content initiatives.
• Executed email marketing campaigns using Zoho Automation.
• Created persuasive ad copies to drive users’ engagement with CTA prompts.
• Played a pivotal role in migrating the official website to WordPress from HTML.
• Compiled targeted or exhaustive marketing data based on needs of specific research projects.

• Developed and wrote content for digital media platforms, including websites, blogs, and social media accounts.
• Collaborated with designers to create engaging visuals for webpages or other digital mediums.
• Proofread and edited written pieces prior to publication in order to maintain high standards of quality.
• Participated in brainstorming sessions with other writers or stakeholders in order to generate fresh ideas.
• Wrote high quality SEO content based around keyword gaps and priorities identified by editor.

• Worked for the 'Food and Lifestyle' section of the E-Times website
• Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines.
• Authored various articles and news stories for E-times.
• Created content for websites, blogs and social media accounts to increase visibility and engagement.
• Assisted in writing PR articles.