GURSHEEN SETHI
JABALPUR,Madhya Pradesh
Summary
Results-driven professional with a strong background in digital marketing and brand-building. Demonstrated record of success in building successful teams and managing profitable operations.
I've worked with India's top brands TVS, Whirlpool, Kohler, Health Kart, Tetra Pak, Free Charge, Pristyn Care, NIIT Technologies, DXC India (formerly CSC), Bisleri, Subway, Jumbo Pizza and SocialBar Digitl for 10+ years.
Overview
11
11
years of professional experience
Work History
CEO
SocialBar Digitl
03.2023 - Current
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
AVP- Account Management
Dentsu Creative India (Webchutney)
01.2022 - 02.2023
- Collaborated with multiple clients on retainers and projects to develop comprehensive brand experiences
- Launched pan-India campaigns for brands resulting in the achievement of business objectives
- Managing revenue worth 5-7Cr
- Established high-performance teams and defined scopes of work and team structures
- Clients: Whirlpool, Tetra Pak, TVS, Pristyn Care, Freecharge, Health Kart, BlackBerrys, Kohler
Founder of Digital Marketing Agency
SocialBar - High On Digital
04.2017 - 12.2021
- Established and scaled boutique agency to revenue of 1.2Cr
- Successfully worked with 60+ Indian and GLOBAL brands across various industries: Automobile, F&B, Hospitality, Fashion, Real Estate, Interior Designers, ECom, HealthTech, Govt, Politics etc
- Led and managed a team of 14 digital marketers, graphic designers, copyrighters, website developers
- Developed Websites and integrated all digital channels for comprehensive business growth
- Managed marketing campaigns to cultivate brand awareness and drive website traffic, sales etc
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to clients
- Monitored and optimized advertising campaigns using Google, Facebook and Instagram
- Executed all digital marketing initiatives, including e-commerce marketing strategy, SEO and SEM and social media content
Development and Operations Consultant
New Orange City Beverages
03.2016 - 06.2017
- Setup and developed a water bottling plant unit in Nagpur, improving operational efficiency
- Managed vendor relationships and obtained necessary government licenses like BIS, FSSAI
Business Analyst
DXC India
10.2014 - 11.2015
- Worked as a Business Analyst in Reinsurance on SICS tool for Global Clients across Europe and USA
- Supported clients including Swiss-Re, RenaissanceRe, Munich Re, Allianz, and Lloyd's
- Tool: SICS
- Client: Swiss-Re, RenaissanceRe, Munich Re, Allianz, London Market LLOYD's: S.I.C.S supports multiple reinsurance strategies and is available for three markets: Property & Casualty reinsurance, Life Reinsurance and Primary Insurance for complex property risks
Business Analyst
NIIT Technologies Limited
11.2013 - 07.2014
- Worked as a Key Business Analyst in Insurance (P&C) based project for US Based Client in Claims Assessment and as Senior Software Engineer from 2011-2013
- Modernization of legacy systems analysis - IT enabled and prepared solutions for business process transformation
- Experience of RDBMs Database Sybase, SQL Server 2008
Education
Master of Science - Computer and Information Sciences
Guru Gobind Singh Indraprastha University
New Delhi04.2011
Bachelor of Science - Computer Engineering
Hans Raj College
New Delhi04.2008
Skills
- Creativity in holistic brand building
- Experience planning
- Digital Media Management
- Analytics
- Marketing trends
- Advertising trends
- Team leadership
- Revenue growth
- Project Management
- Client partnership
Accomplishments
- Led and won multiple pitches.
- Designed and developed a trending news website: www.viral-bar.com.
- Generated more than 100% ROI for Subway Jabalpur in 2016 with empathetic and smart marketing.
- Event Launch Planning & Execution for the 2-day global event SWEEP - 2019 (Sustainable Growth of Women Entrepreneurs & Export Promotion Web: http://maweindia.com/sweep/index.php
- Digital Marketing and Event Branding Partner for Lok Sabha State Elections.
- Won Mrs. India 2017.
- Served as a judge/panelist at state-level pageants and workshops.
- Launched the platform HEY TEEN in 2020.
Timeline
CEO
SocialBar Digitl
03.2023 - Current
AVP- Account Management
Dentsu Creative India (Webchutney)
01.2022 - 02.2023
Founder of Digital Marketing Agency
SocialBar - High On Digital
04.2017 - 12.2021
Development and Operations Consultant
New Orange City Beverages
03.2016 - 06.2017
Business Analyst
DXC India
10.2014 - 11.2015
Business Analyst
NIIT Technologies Limited
11.2013 - 07.2014
Master of Science - Computer and Information Sciences
Guru Gobind Singh Indraprastha University
Bachelor of Science - Computer Engineering
Hans Raj College
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