Gursimran Kaur

- Led the development and execution of comprehensive growth strategies to drive user acquisition, retention, and revenue growth.

- Conducted market research and competitive analysis to identify opportunities and optimize marketing efforts.

- Implemented data-driven approaches to measure and optimize performance, to track key metrics and KPIs.

- Continuously iterated on growth experiments and A/B tests to improve conversion rates.

- Closure of projects increased by 30% in Q1

- Working closely with Founders to onboard B2B high scale clients

• Partnered with analytics, PR, Creative, Legal, and other teams to drive GTM (go-to-market) strategies and deliver ROI-results.
• Achieved a remarkable 20% month-on-month growth rate in Jan, Feb, May, and June in 2023, and played a pivotal role in generating 10 Cr in revenue this year through targeted growth marketing efforts.
• Developed various commercial partnerships with agencies to grow & manage SEO.
• Revolutionized Test Prep revenue through dynamic social media campaigns for around 75+ influencers.
• Contributed to the user growth of the category by achieving 1.2 million users in a lifetime ~2.5X growth.
• Lead new user flow for all categories with 20% growth in Live Views/Watch time M-O-M & Lead GTM (go-to-market) POD
• Partnered with Business Heads of 40+ categories and facilitated OKR cycles, including budgeting educator incentive plan.
• (50M +) driving top-of-the-funnel metrics by 35%, and optimizing payouts by 36%
• Built KPI Dashboards for C-Suite and Business Owners of 50+ categories that improved decision-making time by 88% and saved 100+ hours/month per category team.
• Managed end-to-end educator onboarding and hiring for Unacademy Offline venture which contributed to 5 CR revenue
• Launched 70 new categories, resulting in revenue of 1 Cr in the first 2 months.
• Created Annual AOP plans to meet business goals by managing the P&L of the assigned category & new partnership vertical.
• Led the Growth pod at the COO office, working directly with the senior leadership and 50+ stakeholders.
• Executive-ready reports & dashboards generated using Tableau and Excel dashboards to track usage trends, and KPIs & identify user pain points.
• New Initiative: Creation of a New flow of products to convert our existing inventory to 2x, end to end resulting in a 40% improvement in user interaction.

• Managed the P&L of the assigned category and came up with strategic ways to increase the Revenue/New User flow of the category.
• Worked with multiple teams to increase the target-specific audience for the category and regularly optimized the process analyzing loopholes that hindered efficiency.