Gursimran Singh

Roles & Responsibilities

· Managed Primary & Secondary Sales: Oversaw sales for 2 distributors, 10 direct dealers, 6 OLFs, and 400 sub-dealers across 7 districts in Himachal Pradesh, Chandigarh, and Punjab.

· Team Handling: Handling 3 DSO's and 5 promoters who are responsible for generating sales at COCO Stores and sub dealer's end.

· Executed Marketing Campaigns: Supported marketing initiatives by organizing canopy activations at dealer outlets and conducting in-store sales events.

· Dealer Training & Engagement: Delivered product training for new launches and organize sessions to dealer and dealer's staff and regularly followed up with prospective direct dealers, big bazaar outlets, and OLFs.

· Brand promotion: Guide branding team for running different campaigns, outdoor signage, service camps, demo activities for brand promotions and awareness.

· Market Intelligence: Gathered competitive insights to counteract competitor strategies effectively.

· Institutional Sales Relationship Management: Built and maintained strong relationships with dealers to generate institutional inquiries. Key Achievements

· Consistently achieved 100% sales targets across multiple years.

· Surpassed target by 107% in FY 2024–25—marking a 40% year-over-year growth.

· Awarded Employee of the Quarter(PAN India) —recognized Thrice for outstanding quarterly performance.

· Growth of 20% CAGR over the years through successful new product penetration and engaging multiple stakeholders.

· Exceeded target by 130% in August 2020—a remarkable feat accomplished during the pandemic.

· Maintained a 99% collection rate for 2 years, with zero bad debts—demonstrating strong financial discipline.

· Received bronze medal for Product Specialist, 2nd Quarter 2020—acknowledging subject matter expertise.

· Launched 12 new dealerships within 18 months of employment—accelerating market expansion and brand presence.