GURUPRASAD RAJU
Bangalore
Summary
Results-driven Marketing & Business Development Professional with 19 years of experience in product management, business development, and digital marketing. Expertise includes channel management and business strategy, successfully delivering growth for LV Drives product portfolios across India, Sri Lanka, and Bangladesh.
Overview
20
20
years of professional experience
Work History
Asst Gen Manager - Marketing & BD (PAN-INDIA)
YASKAWA INDIA PVT LIMITED
Bengaluru
04.2024 - Current
- Heading - Drives & Motion control Marketing Division
- Generating Monthly business Reports, Management Reports, Execution Reports on Monthly, Half yearly & Annually
- Responsible for Product Launches, Pricing, Communication to Business partners
- Actively Puesuing New Business Avenues and Customers to bring delta business form segments like O&G, Pharma, F&B & Distillaries Industry Segments
- Handling all GEM tender projects from Bidding to Order execution also Tender participation on e-Procurement portal of IREPs, NTPC, BHEL, NALCO, L&T-ECC, RCF, TCE and many more
- Responsible for Vendor Registration for PSU, Govt Org & PSUs
- Responsible for driving ONE YASKAWA, Pharma, Ethanol & Distilleries Business
- Active Speaker in all Industry 'Star Campaign' Events, ACrex events, ISHRAE events at Bangalore & Mumbai chapters
- Reviewed constantly the customer feedback and suggested the ways to improve the process which increased the NPS from 89% to 98% in span of 2 yrs
- Planned, Supervised and coordinated monthly activity for Regional Marketing SPOCs viz design of sales and channel training along with channel events
- Ensured that New Clients will grow into loyal customer by developing, nurturing and retaining the business thru bundled offer
- Constantly provide product feedback to R&D for improvisation and new product development
Senior Manager - Product Management (INDIA)
SCHNEIDER ELECTRIC INDIA LIMITED
Bengaluru
07.2016 - 08.2020
- Driving the Soft Starter, LHP and MHP drives business with CAGR of 11% from 2016 - 2019 Successfully Managing business of 14 M$ and Implemented new marketing and sales plan and defined Business strategy for next 5 Yrs
- Mission Profile SPOC - As a Trainer for 'Mission Profile - Drives' - which resulted in reduction of failure complaints by 27%.with Responsibility of IoT based IDVSD offer positioning and Marketing
- Active Speaker in all Industry 'Star Campaign' Events, ACrex events, ISHRAE events at Bangalore & Mumbai chapters
- Reviewed constantly the customer feedback and suggested the ways to improve the process which increased the NPS from 68% to 77%
- Planned, Supervised and coordinated monthly activity for Regional Marketing SPOCs viz design of sales and channel training along with channel events
- Ensured that New Clients will grow into loyal customer by saturating the business thru bundled offer
- Constantly provide product feedback to R&D for improvisation and new product development
Product Manager - GPL Micro & Machinery (INDIA)
ABB INDIA LTD.
Bengaluru
02.2012 - 07.2016
- As GPL - Micro & Machinery Drives Market Manager responsible for generating business of 6.5M$ for 2016 with Product Line Responsible: - Micro Drives, Machinery Drives, Elevator Drives by conducting research, analysis and devise action plans to improve product presence
- Successfully developed virgin markets; increased sales of Variable Frequency Drives (VFD) by >50% in HVAC for New product ACS310) Accomplished the revenue increase by concentrating on the segment, planning strategically, executing plans at various regions and motivating distributors
- Prepare and conduct detailed presentations targeting top decision makers at Corporates portraying ABB INDIA profile, products, technical superiority and current market scenario
- OEM Initiative (Drive+PLC+Motion) Responsible for Region Chennai responsible for Spearheading new market development efforts in Packaging and Printing sectors - created market awareness.
- Introduced focus on key account management to achieve organizational goals by handling formulation of strategies right from drawing business plan, costing (after market analysis), Fixed Pricing to Channel Partners
- Positioning of products to ensure maximum dealer profitability. Suggesting and implementing BTL promotions for maximizing brand awareness and visibility.
Asst Manager - LV Drives (FE, FV, FE-mini)
BOSCH REXROTH INDIA LTD.
Bangalore
11.2008 - 02.2012
- Part of pre-sales team driving a business of 15M$ - accountable for costing, product positioning, market analysis and corporate presentations
- Successfully developed virgin markets; increased sales of Variable Frequency Drives (VFD) by >500% in INDIA. Accomplished the revenue increase by concentrating on the segment, planning strategically, executing plans at various regions and motivating distributors
- Introduced focus on key account management to achieve organizational goals
- As Product and Market Manager, coordinated and was responsible for the launch of a new VFD (FE-ww, FV (SVC), FE-Mini) in India for CoMa sector.
- (BOSCH GROUP)
Market Manager - LV Drives (Comm Machinery, Packaging)
ABB LTD.
Bangalore
10.2006 - 10.2008
- Part of pre-sales team driving a business of 30M$ - accountable for costing, product positioning, market analysis and corporate presentations and Product Launches.
- Successfully developed virgin markets; increased sales of Variable Frequency Drives (VFD) by >500% in CoMa, packaging and Printing sector Accomplished the revenue increase by concentrating on the segment, planning strategically, executing plans at various regions and motivating distributors
- Spearheaded new market development efforts in Packaging and Printing sectors - created market awareness. Introduced focus on key account management to achieve organizational goals.
Engineer - R&D Division
SLN TECHNOLOGIES PVT LTD.
Bangalore
02.2006 - 10.2006
- Functioned as Associate Design Engineer along with the Scientists of DRDO, Bangalore and HAL, Bangalore and Korwa for a project called HUD-EU for Sukhoi Aircraft. Involved in Design and Testing of the Avionics Related Projects.
Graduate Engineer Trainee
TATA POWER PVT LTD.
Bangalore
08.2005 - 02.2006
- Involved in Design and Testing of the Avionics Related Projects. Functioned as Associate Testing Engineer along with the Scientists of DRDO, Bangalore for Successful project of LAKSHYA - PTA.
- Actively involved in the implementation and testing of the part of the Project.
Education
Bachelor of Engineering - Electrical & Electronics
Visvesvaraiah Technological University
06-2005
Standard XII - State
01.2001
Standard X - State
01.1998
Skills
- Market analysis
- Product positioning
- Strategic planning
- Customer relationship management
- Vendor registration
- Project management
- Digital Marketing
- Technical Catalog Creation
- Handling Social Media for Increasing the Brand Visibility increasing the SEO
Accomplishments
- Heading - Drives & Motion control Marketing Division
- Generating Monthly business Reports, Management Reports, Execution Reports on Monthly, Half yearly & Annually
- Responsible for Product Launches, Pricing, Communication to Business partners
- Responsible for driving ONE YASKAWA, Pharma, Ethanol & Distilleries Business
- Active Speaker in all Industry 'Star Campaign' Events, ACrex events, ISHRAE events at Bangalore & Mumbai chapters
- Reviewed constantly the customer feedback and suggested the ways to improve the process which increased the NPS from 89% to 98% in span of 2 yrs
- Planned, Supervised and coordinated monthly activity for Regional Marketing SPOCs viz design of sales and channel training along with channel events
- Ensured that New Clients will grow into loyal customer by developing, nurturing and retaining the business thru bundled offer
- Constantly provide product feedback to R&D for improvisation and new product development
Personal Information
- Date of Birth: 04/09/83
- Nationality: Indian
- Marital Status: Married
Languages
- Kannada
- English
- Hindi
- Telugu
- Tamil
Timeline
Asst Gen Manager - Marketing & BD (PAN-INDIA)
YASKAWA INDIA PVT LIMITED
04.2024 - Current
Senior Manager - Product Management (INDIA)
SCHNEIDER ELECTRIC INDIA LIMITED
07.2016 - 08.2020
Product Manager - GPL Micro & Machinery (INDIA)
ABB INDIA LTD.
02.2012 - 07.2016
Asst Manager - LV Drives (FE, FV, FE-mini)
BOSCH REXROTH INDIA LTD.
11.2008 - 02.2012
Market Manager - LV Drives (Comm Machinery, Packaging)
ABB LTD.
10.2006 - 10.2008
Engineer - R&D Division
SLN TECHNOLOGIES PVT LTD.
02.2006 - 10.2006
Graduate Engineer Trainee
TATA POWER PVT LTD.
08.2005 - 02.2006
Bachelor of Engineering - Electrical & Electronics
Visvesvaraiah Technological University