Guruprasad Subhash Kulkarni
Senior Associate @ PwC India
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
13
13
years of professional experience
2
2
Certifications
Work History
Senior Associate
PwC
04.2019 - Current
- worked on Adobe Campaign as a marketing automation developer for Airline, Healthcare, education Hotel and Lifestyle industry.
- Developed data-driven marketing strategies to increase brand visibility and drive sales.
- Optimized marketing automation systems to improve overall efficiency and performance.
- Established strong relationships with stakeholders, ensuring seamless communication and collaboration throughout project lifecycles.
- Developed custom analytics dashboards using Adobe Analytics to provide actionable insights into campaign performance.
- Implemented analytics tagging using Google tag management solution.
Associate
AstraZeneca
07.2017 - 03.2019
- Lead a team size of four to drive multi-channel relationship marketing through Adobe campaign classic for the US market.
- Ensured consistent messaging across multiple channels through the use of Adobe Campaign.
- Streamlined marketing automation processes, enhancing overall efficiency and effectiveness of digital marketing efforts.
- Leveraged Adobe Campaign to create personalized email campaigns targeting different audience segments for better results.
- Reported regularly to managers on project progress, and technical problems.
- Analyzed project performance data to identify areas of improvement.
Associate Consultant
Capgemini
08.2012 - 06.2017
- Worked on Adobe campaign as a Marketing Automation business partitioner for Automotive industry.
- Managed multiple projects simultaneously while maintaining attention to detail, organization, and adherence to deadlines.
- Enhanced client satisfaction by providing tailored solutions and recommendations for their business needs.
- Championed continuous improvement initiatives within the team leading towards enhanced productivity.
- Developed A/B testing strategies to continually improve email open rates and click-through rates.
- Enhanced customer engagement through the development of personalized email marketing campaigns.
- Managed end-to-end execution of multi-channel campaigns, driving stronger brand awareness and demand generation efforts.
- Tracked key performance indicators to measure success of campaigns.
Trainee
Enit Solutions Pvt Ltd
06.2011 - 07.2012
- Analyzed and interpreted customer requirements to develop engineering solutions.
- Conducted comprehensive validation studies comparing experimental data with numerical results, ensuring model accuracy and reliability.
- Optimized CFD simulations by implementing advanced meshing techniques and turbulence models.
- Collaborated with cross-functional teams to integrate CFD results into the overall design process.
Education
Bachelor of Engineering - Mechanical Engineering
Visvesvaraya Technological University
Dharwad, India 04.2001 -
Skills
Adobe Campaign
Analytics Integration
Javascript
Multi Channel Messaging
Google Tag Manager
Digital Strategy
Surveys
Performance Optimization
Stakeholder Communication
Project Management
SQL
Certification
Adobe Campaign Developer
Timeline
Adobe Campaign Developer
10-2023
Adobe Campaign Standard Business Practitioner
08-2019
Senior Associate
PwC
04.2019 - Current
Associate
AstraZeneca
07.2017 - 03.2019
Associate Consultant
Capgemini
08.2012 - 06.2017
Trainee
Enit Solutions Pvt Ltd
06.2011 - 07.2012
Bachelor of Engineering - Mechanical Engineering
Visvesvaraya Technological University
04.2001 -