Guruprasad Subhash Kulkarni
Senior Associate @ PwC India
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
13
13
years of professional experience
2
2
Certifications
Work History
Senior Associate
PwC
04.2019 - Current
- worked on Adobe Campaign as a marketing automation developer for Airline, Healthcare, education Hotel and Lifestyle industry.
- Developed data-driven marketing strategies to increase brand visibility and drive sales.
- Optimized marketing automation systems to improve overall efficiency and performance.
- Established strong relationships with stakeholders, ensuring seamless communication and collaboration throughout project lifecycles.
- Developed custom analytics dashboards using Adobe Analytics to provide actionable insights into campaign performance.
- Implemented analytics tagging using Google tag management solution.
Associate
AstraZeneca
07.2017 - 03.2019
- Lead a team size of four to drive multi-channel relationship marketing through Adobe campaign classic for the US market.
- Ensured consistent messaging across multiple channels through the use of Adobe Campaign.
- Streamlined marketing automation processes, enhancing overall efficiency and effectiveness of digital marketing efforts.
- Leveraged Adobe Campaign to create personalized email campaigns targeting different audience segments for better results.
- Reported regularly to managers on project progress, and technical problems.
- Analyzed project performance data to identify areas of improvement.
Associate Consultant
Capgemini
08.2012 - 06.2017
- Worked on Adobe campaign as a Marketing Automation business partitioner for Automotive industry.
- Managed multiple projects simultaneously while maintaining attention to detail, organization, and adherence to deadlines.
- Enhanced client satisfaction by providing tailored solutions and recommendations for their business needs.
- Championed continuous improvement initiatives within the team leading towards enhanced productivity.
- Developed A/B testing strategies to continually improve email open rates and click-through rates.
- Enhanced customer engagement through the development of personalized email marketing campaigns.
- Managed end-to-end execution of multi-channel campaigns, driving stronger brand awareness and demand generation efforts.
- Tracked key performance indicators to measure success of campaigns.
Trainee
Enit Solutions Pvt Ltd
06.2011 - 07.2012
- Analyzed and interpreted customer requirements to develop engineering solutions.
- Conducted comprehensive validation studies comparing experimental data with numerical results, ensuring model accuracy and reliability.
- Optimized CFD simulations by implementing advanced meshing techniques and turbulence models.
- Collaborated with cross-functional teams to integrate CFD results into the overall design process.
Education
Bachelor of Engineering - Mechanical Engineering
Visvesvaraya Technological University
Dharwad, India 04.2001 -
Skills
Adobe Campaign
Certification
Adobe Campaign Developer
Timeline
Adobe Campaign Developer
10-2023
Adobe Campaign Standard Business Practitioner
08-2019
Senior Associate
PwC
04.2019 - Current
Associate
AstraZeneca
07.2017 - 03.2019
Associate Consultant
Capgemini
08.2012 - 06.2017
Trainee
Enit Solutions Pvt Ltd
06.2011 - 07.2012
Bachelor of Engineering - Mechanical Engineering
Visvesvaraya Technological University
04.2001 -
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