Avinaash Gutta

• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
• Oversaw and guided brand marketing programs to optimize user product experience.
• Increased market awareness and penetration through development of creative collateral.
• Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
• Identified low-cost opportunities to increase visibility and drive traffic.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Managed daily operations while overseeing multiple locations to foster increased productivity.
• Monitored and coordinated workflows to optimize resources.
• Established departmental performance goals and provided feedback for underperforming areas.
• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Oversaw supply chain functions to verify inventory levels and budget adherence.
• Optimized operational processes using analytics tools to address client-specific metrics.
• Drafted and distributed reports to assist board members with critical business decisions.
• Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
• Collaborated with other leaders to define processes for securely managing and reporting on customer data.
• Led digital marketing initiatives and acted as main point of contact for leadership, technology, product management, analytics, finance and external vendors.

• In Charge of Retail Relations with all In Mall Brands, Marketing Strategy, budgets and reporting for Palladium and Phoenix Marketcity.
• Have shown 7% growth in mall consumption for Jan, Feb & March 2023.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• In charge of Digital Marketing covering Website, CRM, Media buying and social media with a mandate to build a strong online brand presence.
• Currently curating digital assets for promotions with ATL/BTL team reporting directly to me.
• 7Cr budget allocated for a Digital First marketing mix.
• Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
• Strengthened brand communication with in-depth analyses of competitors, market and economic changes.

• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
• Created official company page on various social media platforms to facilitate interaction with customers.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Developed and recommended product positioning, packaging, and pricing strategy to produce highest possible long-term market share.
• Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
• Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
• Created content and promotional materials to drive engagement and conversions.
• Deployed well-coordinated campaigns, events, public relations strategies to promote brand.
• Built strong relationships with industry professionals and influencers.

• Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results of 12 crore INR budget.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Oversaw 400 yearly projects from concept through completion.
• Generated reports detailing campaign performance, customer engagement and engagement trends.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
• Developed network of related professionals to open up business opportunities.
• Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Increased consumer retention by reactivating dormant consumers through retention campaigns.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Coordinated staffing for various marketing events and industry conferences.
• Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.

• Reached out to potential customers via telephone, email and in-person inquiries.
• Devised effective marketing, sales and other promotional initiatives.
• Performed research to uncover potential target areas, markets and industries.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Represented company and promoted products at conferences and industry events.
• Compiled product and customer data to generate informed profit projections.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.

Graduated as Games Captain with 77% United Nations Delegate for Sishya for 3 years National Basket Ball bronze winner