Summary
Overview
Work History
Education
Skills
Timeline
Generic

Avinaash Gutta

Chennai

Summary

Performance Marketing Leader with a passion for data-driven results. Proven ability to develop and execute successful marketing campaigns across all channels, from traditional to digital. Strong track record of driving revenue growth and exceeding client expectations.

Led a team to break a Guinness World Record with Kapil Dev and Palladium Chennai.
Executed more than 400 events with a 98% satisfaction rate.
Developed marketing campaigns that resulted in a 20% increase in sales.
Proficient in planning, implementing, and overseeing marketing campaigns for high-value clients.
Excellent verbal and written communication skills with a forward-thinking and disciplined approach.
Equipped with 7+ years of experience and solid critical thinking, communication, and organizational skills.
In-depth knowledge of data analysis and analytical software.

Overview

10
10
years of professional experience

Work History

Head of Digital & Ecommerce

PhoenixWaterFilters.com
06.2023 - Current
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Oversaw and guided brand marketing programs to optimize user product experience.
  • Increased market awareness and penetration through development of creative collateral.
  • Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
  • Identified low-cost opportunities to increase visibility and drive traffic.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Managed daily operations while overseeing multiple locations to foster increased productivity.
  • Monitored and coordinated workflows to optimize resources.
  • Established departmental performance goals and provided feedback for underperforming areas.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Oversaw supply chain functions to verify inventory levels and budget adherence.
  • Optimized operational processes using analytics tools to address client-specific metrics.
  • Drafted and distributed reports to assist board members with critical business decisions.
  • Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
  • Collaborated with other leaders to define processes for securely managing and reporting on customer data.
  • Led digital marketing initiatives and acted as main point of contact for leadership, technology, product management, analytics, finance and external vendors.

Senior Marketing Manager

Phoenix Marketcity
01.2023 - 06.2023
  • In Charge of Retail Relations with all In Mall Brands, Marketing Strategy, budgets and reporting for Palladium and Phoenix Marketcity.
  • Have shown 7% growth in mall consumption for Jan, Feb & March 2023.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Digital Marketing Strategist

Montra Electric, TiCM Murugappa Group
11.2022 - 01.2023
  • In charge of Digital Marketing covering Website, CRM, Media buying and social media with a mandate to build a strong online brand presence.
  • Currently curating digital assets for promotions with ATL/BTL team reporting directly to me.
  • 7Cr budget allocated for a Digital First marketing mix.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.

Founder/Marketing Director

RedScreens
05.2020 - 08.2022
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
  • Created official company page on various social media platforms to facilitate interaction with customers.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Developed and recommended product positioning, packaging, and pricing strategy to produce highest possible long-term market share.
  • Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Created content and promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events, public relations strategies to promote brand.
  • Built strong relationships with industry professionals and influencers.

Senior Executive Marketing

Palladium
08.2018 - 10.2019
    • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results of 12 crore INR budget.
    • Assessed marketing copy, art comps and final designs and compared with established specifications.
    • Oversaw 400 yearly projects from concept through completion.
    • Generated reports detailing campaign performance, customer engagement and engagement trends.
    • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
    • Managed workflow between staff, coordinating documents and creative material distribution.
    • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
    • Developed network of related professionals to open up business opportunities.
    • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
    • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
    • Coordinated teams of design and implementation professionals to manage all project objectives.
    • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
    • Increased consumer retention by reactivating dormant consumers through retention campaigns.
    • Completed and submitted monthly and yearly reports to support executive decision making.
    • Coordinated staffing for various marketing events and industry conferences.
    • Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.

Business Manager

Pro Art Academy
01.2015 - 05.2018
  • Reached out to potential customers via telephone, email and in-person inquiries.
  • Devised effective marketing, sales and other promotional initiatives.
  • Performed research to uncover potential target areas, markets and industries.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Represented company and promoted products at conferences and industry events.
  • Compiled product and customer data to generate informed profit projections.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.

Education

Post Graduate Diploma - Business Administration And Management

University of Hull
Hull
06.2015

Associate of Arts - Business Management

Stony Brook University
Long Island New York
08.2012

High School Diploma -

Sishya ISC + ICSE
Chennai
05.2009

Skills

  • Google Analytics, Facebook Advertising, SEO Tools, Project Management, Marketing Strategy
  • Budget Oversight
  • Brand-Building Strategies
  • Customer Acquisition Management
  • Cross-Functional Collaboration
  • Project Management
  • Digital Advertising
  • Marketing and Advertising
  • Video Content Production
  • Public and Media Relations
  • Sales Expertise
  • Website Copy
  • PR Strategy
  • Design Oversight
  • Vendor Management
  • Revenue Generation
  • C-Level Relationship Management

Timeline

Head of Digital & Ecommerce

PhoenixWaterFilters.com
06.2023 - Current

Senior Marketing Manager

Phoenix Marketcity
01.2023 - 06.2023

Digital Marketing Strategist

Montra Electric, TiCM Murugappa Group
11.2022 - 01.2023

Founder/Marketing Director

RedScreens
05.2020 - 08.2022

Senior Executive Marketing

Palladium
08.2018 - 10.2019

Business Manager

Pro Art Academy
01.2015 - 05.2018

Post Graduate Diploma - Business Administration And Management

University of Hull

Associate of Arts - Business Management

Stony Brook University

High School Diploma -

Sishya ISC + ICSE

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Avinaash Gutta