GYAN PRAKASH SRIVASTAVA
Brand Head -Siyaram Silk Mills Ltd
Mumbai
Summary
Dynamic C-suite-oriented retail leader with over 15 years of experience in building, scaling, and transforming fashion, occasion wear, footwear, and sportswear brands. Proven track record in launching brands from inception, driving sustainable same-store sales growth, and optimizing high-performance retail operations. Currently spearheading Devo (Siyaram Group), focusing on brand identity development, innovative product architecture, and strategic multi-city retail expansion. Professional brand strategist skilled in executing impactful marketing campaigns, enhancing brand visibility, and fostering cross-functional collaboration while consistently adapting to evolving market trends to achieve exceptional results.
Overview
16
16
years of professional experience
5
5
Certifications
Work History
Brand Head - Devo
Siyaram Silk Mills Ltd.
Mumbai
01.2024 - Current
- Built 5-year strategy, brand positioning, product pillars, and retail design language.
- Opened 18 EBOs with a 10-store pipeline across high-ROI micro-markets.
- Created design-to-delivery systems, including QA, MTO governance, and vendor alignment.
- Led pricing, VM language, segmentation, retail readiness, and store experience.
- Collaborated with cross-functional teams to develop and launch successful product lines, increasing market share.
- Negotiated contracts with external partners for co-branding initiatives that expanded target markets and increased revenue potential.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Enhanced brand visibility by executing targeted marketing campaigns and advertising strategies.
- Established comprehensive metrics tracking systems to monitor campaign effectiveness and adjust strategies accordingly.
Business Head - North India
Manyavar (Vedant Fashions)
Delhi
07.2019 - 02.2024
- Achieved 20%+ LFL growth across 150+ stores via KPI-led operations.
- Optimized footprint through rental resets, closures & flagship openings.
- Strengthened partner governance across 40+ investors, improving CX and profitability.
- Set and monitored annual budgets for departments and entire business.
- Enhanced customer satisfaction with timely response to issues and proactive problem-solving measures.
- Expanded market reach by identifying and pursuing new business opportunities.
- Established and managed monthly, quarterly and yearly sales plans.
- Developed high-performing team members through effective coaching, mentoring, and performance evaluations.
- Managed budgets, forecasting financial needs, and ensuring fiscal responsibility across all departments.
- Leveraged data and analytics to make informed decisions and drive business improvements.
National Sales Operations Manager
Lacoste – India
Gurgaon
09.2016 - 07.2019
- Enabled INR 100 Cr+ scale-up via structured SOPs, CRM processes & operational governance.
- Enhanced omnichannel readiness and customer-centric retail advantage.
- Strengthened franchisee process excellence to build an agile, profitable retail ecosystem.
- Analyzed sales metrics to identify trends, opportunities, and areas for improvement in the overall operations strategy.
- Optimized inventory management practices, reducing overhead costs while ensuring product availability aligned with sales trends.
- Piloted customer loyalty program, which led to increased repeat business and stronger customer relationships.
- Achieved established KPI for company, regional teams and individual performance through teamwork and focus on customers.
Retail Operations Manager – Franchisee Network
Adidas / Originals / Reebok
Ludhiana
12.2015 - 09.2016
- Streamlined 100 store-level operations across franchisee-run stores in North India.
- Improved fill rates, seasonal readiness, VM rollouts, and operational TAT.
- Enhanced franchisee SOP adherence, audits, and execution discipline.
- Conducted performance evaluations for staff members, identifying areas of strength as well as opportunities for improvement and providing targeted coaching accordingly.
- Oversaw all aspects of store operations, ensuring consistent compliance with company policies and industry regulations.
- Managed day-to-day operations, overseeing staff scheduling, inventory management, and financial reporting.
- Revamped employee training program to incorporate new techniques for better skill development, leading to improved overall performance and a lower staff turnover rate.
Retail Manager – Hush Puppies
Bata India
Gurgaon ,Bhopal, Pune
10.2011 - 12.2015
- Managed flagship concept stores across North, West & East India.
- Build store from 9 to 45 set of store mix EBO,SIS, LFS.
- Led new store openings, product planning, VM execution & staff readiness.
- Controlled store inventory and reviewed cash handling and operations reports.
- Analyzed sales data to identify trends, adjust inventory levels accordingly, and maximize revenue opportunities.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Prioritized excellent customer service through continuous monitoring of employee interactions with shoppers.
- Oversaw store operations, including opening and closing procedures, cash management, and safety compliance.
- Contributed to company-wide initiatives by participating in regional manager meetings, sharing best practices, and collaborating on strategy development.
- Enhanced store atmosphere, leading to more engaging shopping experience by overseeing redesign of store layout.
Business Manager – CE & D2H
Videocon Industries
Lucknow, Juipur
01.2010 - 01.2011
- Launched LCD TV + D2H integrated product line across multiple markets.
- Built distribution with 12 partners and setup after-sales & demo centers.
- Executed trade marketing, retail activation & incentive programs for channel performance.
- Spearheaded launch of new products, overseeing all phases from concept to market introduction.
Education
Executive Management -
IIM Lucknow
Executive MBA - Marketing
IMT Ghaziabad
Executive Programme - undefined
IIT Delhi
PGPBM -
ISBM
Noida04.2010
B.Com -
Pune University
04.2008
Skills
Retail P&L Leadership
Brand development and go-to-market strategy
Franchise Excellence
COCO Operations
Partnership development
Brand strategy
Sales strategy
Budget development
Merchandising planning
Problem-solving
CRM management
Social media strategy
Certification
Six Sigma Green Belt
BRAND STORY
I build retail brands that are memorable, profitable, and operationally strong. From designing Devo’s identity to executing market expansion at Manyavar and strengthening Lacoste’s retail ecosystem, my leadership integrates strategy, execution, and consumer insight to create differentiated retail experiences.
Timeline
Brand Head - Devo
Siyaram Silk Mills Ltd.
01.2024 - Current
Business Head - North India
Manyavar (Vedant Fashions)
07.2019 - 02.2024
National Sales Operations Manager
Lacoste – India
09.2016 - 07.2019
Retail Operations Manager – Franchisee Network
Adidas / Originals / Reebok
12.2015 - 09.2016
Retail Manager – Hush Puppies
Bata India
10.2011 - 12.2015
Business Manager – CE & D2H
Videocon Industries
01.2010 - 01.2011
Executive MBA - Marketing
IMT Ghaziabad
Executive Programme - undefined
IIT Delhi
Executive Management -
IIM Lucknow
PGPBM -
ISBM
B.Com -
Pune University