GYANNENDRA CHAUDHARY
Kolkata
Summary
Strategic and performance-driven FMCG professional with 10+ years of experience across Modern Trade, E-Commerce and Quick Commerce in East India. Currently managing ₹3 Cr monthly business across 500+ MT stores, delivering 30% business growth through effective Joint Business Planning, promotion strategy, new product listings and range expansion. Strong expertise in handling national and regional MT chains including V-Mart, Vishal Mega Mart, Aarambagh Food Mart and DealShare, RDS chain building with proven ability in business expansion, execution excellence and cross-functional coordination
Overview
15
15
years of professional experience
Work History
Sr. Key Account Executive- Modern Trade/E-Commerce
Agro Tech Foods Limited
Kolkata, West Bengal
11.2024 - Current
- Managing national & regional MT chains including Reliance Smart Bazaar, Spencer’s, More Retail, Arambagh Foodmart, Sumo Saves, V-Mart, Vishal Mega Mart, Metro Cash & Carry
- Handling Q-Commerce & E-Commerce platforms – Blinkit, Swiggy Instamart, Zepto, Big Basket, Amazon, Flipkart
- Driving in-store visibility, shelf enhancement and planogram compliance.
- Managing promoter & merchandiser teams of 8 people and ensuring execution excellence.
- Handling ₹3 Cr monthly turnover across MT & online platforms.
- Managing relationships with national and regional MT chains.
- Driving sales growth through JBPs, promotions and visibility programs.
- Planning quarterly promotion calendars in coordination with marketing teams.
- Ensuring optimum stock availability and freshness across stores.
- Coordinating with CFA, distributors and supply chain teams.
- Leading promoter and merchandiser teams to ensure execution excellence.
- Supporting NKAM in new launches and incremental business development.
Key Account Executive- Modern Trade
Body Cupid Private Limited (WOW Skin Science)
Kolkata, West Bengal
02.2024 - 11.2024
- Handled national MT chains including Reliance, Spencer’s, More, Arambagh, V-Mart and FrankRoss Pharmacy.
- Coordinated with buying teams and category managers for monthly business reviews.
- Managed 8 BA Promoters , 2merchandisers and 1 TL for store-level execution.
Assistant Manager- Modern Trade & E-Commerce
Radiohead Brands Private Limited (Jimmy's Cocktail)
Kolkata, West Bengal
01.2023 - 02.2024
- Handled accounts including Reliance, More Retail & Spencer’s
- Ensured high fill rates through accurate forecasting and stock management.
- Managed 1 Team Leader and 2 Merchandisers teams for merchandising and off-take.
- Executed new product listings, range expansion and shelf enhancement.
- Ensured high-quality store-level execution.
Territory Sales Officer
Indo National Limited(Nippo Batteries)
Kolkata, India
01.2022 - 01.2023
Territory Manager
VST Industries Limited
New Delhi, India
11.2017 - 05.2019
Territory Manager
Bisleri International Pvt Limited
New Delhi, India
06.2011 - 11.2017
Education
MBA - Marketing
Babu Banarasi Das Institute of Technology (UPTU)
Ghaziabad06.2011
Skills
- Modern Trade & Key Account Management
- Q-Commerce (Blinkit, Zepto, Swiggy Instamart)
- E-Commerce (Amazon, Flipkart, BigBasket)
- Joint Business Planning (JBP)
- Promotion Planning & Execution
- New Article Listing & Range Expansion
- Trade Marketing & Visibility
- Primary & Secondary Sales Growth strategy
- Forecasting & Demand Planning
- Stock Ageing, liquidation & Expiry Control
- Distributor & CFA Coordination
- Team Handling (Promoters & Merchandisers)
- Category Coordination & Business Reviews
Accomplishments
- Managing ₹3 Cr monthly MT & E-commerce business across East India.
- Delivered 30% business growth through structured promotions and distribution expansion.
- Successfully handled 350+ Modern Trade stores across multiple chains.
- Executed multiple new article listings and range expansion initiatives.
- Strengthened key accounts such as V-Mart, Vishal Mega Mart, Arambagh Foodmart, Sumosave Retail, DealShare & Distributor onboarding in East India.
- Improved fill rates and reduced stock ageing through better forecasting and supply planning.
LANGUAGES
Hindi
English
Bengali
Timeline
Sr. Key Account Executive- Modern Trade/E-Commerce
Agro Tech Foods Limited
11.2024 - Current
Key Account Executive- Modern Trade
Body Cupid Private Limited (WOW Skin Science)
02.2024 - 11.2024
Assistant Manager- Modern Trade & E-Commerce
Radiohead Brands Private Limited (Jimmy's Cocktail)
01.2023 - 02.2024
Territory Sales Officer
Indo National Limited(Nippo Batteries)
01.2022 - 01.2023
Territory Manager
VST Industries Limited
11.2017 - 05.2019
Territory Manager
Bisleri International Pvt Limited
06.2011 - 11.2017
MBA - Marketing
Babu Banarasi Das Institute of Technology (UPTU)