Gregory Byers

• Managed budgets for various digital projects, ensuring optimal allocation of resources and ensuring cost-efficient lead generation with a reduction in CAC.
• Oversaw search engine optimization efforts, resulting in increased organic traffic and improved search rankings.
• Managed digital content team and led digital strategy to grow multi-platform content, audience and engagement.
• Improved website visibility through development and implementation of SEO strategies.

• Improved school to family engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
• Guided digital marketing team through mentoring and professional development opportunities, elevating team capabilities.
• Streamlined email marketing processes, achieving higher open and click-through rates.
• Coordinated with design and media teams to develop high-quality creative assets.
• Launched successful digital marketing campaigns that achieved goals for increased enrollment.

•. Optimized SEO and referral programs, driving organic growth and improving search rankings for high-intent keywords.

•. Spearheaded data-driven reporting, consolidating insights from Google Analytics, HubSpot, and CRM platforms to inform marketing strategy.

• Partnered with cross-functional teams to align marketing messaging with faculty, students and parents.

• Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
• Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.

• Supported local marketing efforts through event promotion, email outreach, and content creation.
• Helped manage website updates and social media engagement.

• Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
• Increased website traffic with targeted SEO strategies and keyword research.
• Enhanced user experience on websites by conducting thorough audits and making data-driven improvements.