Summary
Overview
Work History
Education
Skills
Internship
Additional Information
Accomplishments
Interests
Timeline
AssistantManager
Hajrah Haider

Hajrah Haider

Social Media Manager
Noida,Uttar Pradesh

Summary

Creative and goal-oriented professional, enthusiastic about developing and delivering brand communications through digital and traditional media channels that resonate with the TG and is focused towards building the brand image and shaping the brand identity in users' mind.

Overview

7
7
years of post-secondary education

Work History

Social Media Marketing Manager

Transsion India Pvt. Ltd.
Noida, Uttar Pradesh
01.2021 - Current
  • Planned and executed social media marketing plan for TECNO India
  • Increased Instagram followers by 90% and Facebook by 27% in 8 months
  • Reduced cost per like on Facebook by over 50%
  • Managed social media campaign budget allocation across platforms
  • Identified key interest areas of target audience and defined campaign specific audiences leading to performance optimization
  • Campaign audit to ascertain KPI achievement and improvement areas
  • Defined goals to drive major business initiatives, including increased social media user retention, brand awareness and website traffic

Education

MBA - Marketing & Strategy

IIM Rohtak
07.2018 - 03.2020

B.COM -

Isabella Thoburn College
08.2013 - 05.2016

HSC (ISC) - Commerce

St. Dominic Savio College
04.2012 - 06.2013

SSC (ICSE) -

St. Dominic Savio College
04.2010 - 03.2011

Skills

    Social Media Management

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Internship

Consumer Marketing Intern - Sodexo SVC India Pvt. Ltd. ( April 2019 - May 2019 )

● Executed BTL marketing activities at client sites to improve awareness and increase adoption of Sodexo Meal Card by their employees
● Designed and conducted multiple surveys for the existing users to collect data on their Sodexo usage and online behavior
● Analyzed the data collected from survey to draw up actionable insights pertaining to demography and transactional behavior

Additional Information

Vice President - Student Council

  • Acting as a channel of communication between the students and the college administration

Logistics & Business Development Head - S.T.O.R.E.

  • Identification and introduction of new product lines for the students by collaborating with vendors to ensure increased footfall

Chief Coordinator - Startup Expo

  • Worked to bring in participation of mentors from various domains to guide the startups and coordinating the event to strengthen the industry interaction

MUN Head- Infusion

  • Responsible for planning and conducting the event which involved social media promotions, managing funds and oversee operations of the event

Coordinator - ExploR

  • Organized activities for students with interest in photography, media and entertainment

Accomplishments

  • Certified in Digital Sales by the Academy of Ads for selling digital solutions to businesses
  • Certified in Display Advertising by Academy of Ads for optimizing search ad campaigns
  • Certified in Shopping Advertising by Academy of Ads for managing shopping campaigns
  • Certified in Managing Social and Human Capital by Coursera - University of Pennsylvania

Interests

Playing sports

Gaming

Timeline

Social Media Marketing Manager

Transsion India Pvt. Ltd.
01.2021 - Current

MBA - Marketing & Strategy

IIM Rohtak
07.2018 - 03.2020

B.COM -

Isabella Thoburn College
08.2013 - 05.2016

HSC (ISC) - Commerce

St. Dominic Savio College
04.2012 - 06.2013

SSC (ICSE) -

St. Dominic Savio College
04.2010 - 03.2011
Hajrah HaiderSocial Media Manager