Haley Katz Rourke
Indianapolis,IN
Summary
Seasoned leader with expertise in campaign strategy, authentic donor relationships, retention, and partnership development. Combines strong operational insight with creative outreach to grow supporter bases, strengthen brand presence, and deliver measurable outcomes in both nonprofit and corporate settings. Skilled in cultivating long-term donor relationships and amplifying visibility through integrated campaigns. Brings extensive experience working with executive teams and stakeholders to design fundraising programs that foster sustained growth and community trust.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing & Operations Consultant
Various Clients
01.2022 - Current
- Acted as a trusted strategic sounding board to the owner of a growth-stage company serving national clients including Pickleball Association, Major League Pickleball, Carvana and the Carolina Hurricanes, helping navigate marketing and operational challenges.
- Partnered with the founder to develop a marketing strategy for a new beverage line and enhance the core brand’s visibility.
- Strengthened storytelling around the brand to improve community recognition and product engagement.
- Supported the founding team of a luxury relocation startup in pre-launch strategy and brand planning.
- Collaborated with stakeholders to define project objectives and drive alignment on initiatives.
- Enhanced customer experience by regularly reviewing service delivery processes and incorporating feedback from clients into improvements.
- Adapted quickly to changing project priorities and job specifications with analytical thinking and task prioritization skills.
- Provided expert guidance and support to internal stakeholders during periods of organizational change, ensuring minimal disruption to operations.
Executive Manager, Household Operations & Finance
Katz Rourke Household
01.2019 - Current
- Directed comprehensive household management, including financial planning, budgeting, scheduling, childcare coordination, and relocation logistics.
Marketing Lead & Mediathon Director
iHeartMedia
02.2016 - 11.2019
- Developed and secured multi-level sponsorships for the annual iHeartMedia & Children’s Miracle Network Mediathon, boosting donor relations and community support.
- Utilized non-traditional sponsorship-by-trade techniques to secure 5 new local sponsors to the Mediathon.
- Curated comprehensive campaigns for major clients—including Subway, Planet Fitness, U.S. military branches, Charter Communications (Spectrum), and Live Nation—achieving 90%+ client retention, surpassing industry benchmarks.
- Produced monthly Family Fun Day events drawing 150–250 attendees, enhancing community engagement through live DJ performances and themed activities.
- Promoted events through on-air promos and vignettes on iHeartMedia local stations, station social media platforms, and digital tools such as geofencing with targeted demographic reach.
- Specialized in iHeartMedia’s proprietary Autoflyte tool, translating real-time automotive sales and market data into strategic, high-performing campaigns that delivered measurable ROI for dealership clients.
Director of Human Resources
USA Insulation
01.2015 - 02.2016
- Led HR across five franchises, improving employee satisfaction by 55%, reducing service calls by 60%, and maintaining 100% success in unemployment claims.
- Managed the onboarding process, providing new hires with necessary tools for success from day one.
- Coordinated and worked with management on performance evaluations, supervisory practices, dispute resolution, and employee accountability.
Operations Manager
M.H. Pomander’s Bridal
12.2012 - 01.2015
- Oversaw daily boutique operations, increasing designer product sales by 45% within 12 months.
- Coordinated logistics operations, ensuring timely delivery of bridal products to clients.
- Oversaw vendor relationships, negotiating contracts to secure favorable terms for supplies and services.
- Developed and implemented strategies to maximize customer satisfaction.
Education
Bachelor of Science - Kinesiology
Indiana University
Bloomington, INSkills
- Leadership
- Communication
- Relationship Management
- Strategic Planning
- Business process improvement
Certification
Certified Digital Marketing Consultant (ZypMedia, 2017)
Google Analytics Certified (Google, 2017)
Timeline
Marketing & Operations Consultant
Various Clients
01.2022 - Current
Executive Manager, Household Operations & Finance
Katz Rourke Household
01.2019 - Current
Marketing Lead & Mediathon Director
iHeartMedia
02.2016 - 11.2019
Director of Human Resources
USA Insulation
01.2015 - 02.2016
Operations Manager
M.H. Pomander’s Bridal
12.2012 - 01.2015
Bachelor of Science - Kinesiology
Indiana University
Similar Profiles
Tennyson PlauntTennyson Plaunt
Lawn Mower /Snow Shoveler at Various ClientsLawn Mower /Snow Shoveler at Various Clients
Kevin LegnonKevin Legnon
Freelance Graphic Designer at Various ClientsFreelance Graphic Designer at Various Clients
Brent NicolasBrent Nicolas
Social Media Management and Graphic Design at Various ClientsSocial Media Management and Graphic Design at Various Clients
Jordan AndrewsJordan Andrews
Dispatcher at Smile More LoigsticsDispatcher at Smile More Loigstics
Christina SchraderChristina Schrader
Office Manager at Celestine DeTrana, M.D.Office Manager at Celestine DeTrana, M.D.