Hamdah Abu-Assaf
Fort Wayne
Summary
Dynamic Pilates & Strength Instructor with expertise in client-centered coaching and emotional intelligence. Proven ability to design inclusive fitness environments while delivering personalized feedback to drive client progress.
Overview
11
11
years of professional experience
Work History
Pilates & Strength Instructor
Optimum Performance Sports
Fort Wayne
04.2026 - Current
- Led heated Pilates Sculpt classes, performing full sessions while cultivating a high-energy, dynamic studio environment.
- Educated clients on proper form, safe movement, and correct use of weights and fitness equipment.
- Delivered individualized performance feedback after sessions to support progress and technique improvement.
- Designed inclusive fitness environments that embrace and support diverse backgrounds and abilities.
Pilates Instructor
Club Pilates
Fort Wayne
07.2024 - Current
- Designed and delivered 50-minute Pilates class plans across multiple apparatuses, including Reformer, Chair, Cadillac, and Mat, ensuring structured progression and variety.
- Taught over 3,000 group classes, achieving strong attendance rates and fostering high client engagement.
- Led over 100 private 1:1 sessions tailored to individual goals such as strength building, mobility improvement, post-rehabilitation, and overall performance enhancement.
- Collaborated with clients with unique needs and major injuries, adapting programming to promote safe movement, recovery, and long-term function.
- Delivered high-touch client service through hands-on coaching, real-time form corrections, and ongoing progress tracking to ensure measurable client outcomes.
Digital Marketing Manager
Johnson and Johnson
Boston
06.2020 - 03.2023
- Developed and executed targeted marketing strategy for shoulder reconstruction segment within global orthopedic portfolio, enhancing surgical needs understanding and procedural adoption.
- Cultivated relationships with key surgeon customers to gather clinical insights and validate messaging, driving product positioning and marketing adoption.
- Partnered cross-functionally with executive, sales, and engineering to align product development, commercialization and go-to-market strategy.
- Converted complex clinical and technical information into clear, value-driven marketing initiatives, supporting training programs and driving commercial growth.
- Evaluated and assessed emerging technologies and surgical systems, requiring strong technical understanding of shoulder reconstruction procedures, instrumentation, implant design and technology.
Global Product Marketing Manager
DePuy Synthes Joint Reconstruction
Warsaw
07.2017 - 01.2020
- Developed and translated global upstream product marketing strategy into localized execution plans for international markets.
- Partnered with cross-functional teams (R&D, regulatory, sales, medical, and regional marketing) to align global product positioning and messaging.
- Conducted market research and competitive analysis across multiple regions to identify customer needs, barriers, and growth opportunities.
- Adapted global brand and product messaging to meet cultural, regulatory, and market-specific requirements.
Assistant Marketing Manager
DePuy Synthes Joint Reconstruction
Warsaw
05.2015 - 07.2017
- Spearheaded customer facing activities geared to educate and promote new product innovation.
- Collaborated with cross-functional teams to enhance product visibility.
- Coordinated promotional campaigns and events for healthcare professionals.
- Assisted in creating marketing materials for product launches and presentations.
- Supported sales teams with training on marketing programs and tools.
- Provided support in creating presentations related to upcoming marketing projects.
Education
Bachelor of Science - Biology
Indiana University
Bloomington, IN06-2015
Skills
- Exercise physiology and biomechanics application in pilates
- Movement science and musculoskeletal function
- Private client training and individualized program design
- Communication, presentation and education delivery
- Emotional intelligence and client-centered coaching
- Client retention and community building
- Data driven-decision making and performance analysis
- Commercialization strategy
Accomplishments
- Marketer of The Year
Timeline
Pilates & Strength Instructor
Optimum Performance Sports
04.2026 - Current
Pilates Instructor
Club Pilates
07.2024 - Current
Digital Marketing Manager
Johnson and Johnson
06.2020 - 03.2023
Global Product Marketing Manager
DePuy Synthes Joint Reconstruction
07.2017 - 01.2020
Assistant Marketing Manager
DePuy Synthes Joint Reconstruction
05.2015 - 07.2017
Bachelor of Science - Biology
Indiana University