Hammad A Khan
Bangalore
Summary
Growth strategist with experience in unlocking mass-market adoption in India. Pioneered the Indian market entry of Beta Technologies for social media giants (Google, Twitter, Instagram). Uniquely positioned at the intersection of technology, pop culture (Bollywood/Cricket), and media ecosystems to forge high-impact alliances. Bringing a deep, actionable network of agency leaders, entertainment IP owners, and enterprise CXOs to accelerate OpenAI's distribution across consumer and B2B verticals in India.
Overview
13
13
years of professional experience
Work History
Chief Growth Consultant & Content Distribution Architect
TANGO DOWN
09.2024 - Current
- Managed strategic alliances, driving growth partnerships with MNCs including Apple India
- Enabled Unicorn to achieve a 60% growth through performance marketing and content campaigns
- Developed 'Knowledge Engines' for CXOs on GPTs and Gemini.
- Organized/Participated in workshops to enhance team collaboration and improve client engagement strategies
- Initiated BiKNOWCular Media focused on knowledge content capsules, and talent management
Head - Digital Marketing & Growth
VAHAK
08.2022 - 09.2024
- Scaled a logistics marketplace through product-led growth and tech partnerships
- Partnership-led growth: Managed the entire engagement tech stack (MoEngage, Appsflyer, Tableau), integrating product data with partner platforms to drive a 40% increase in customer stickiness
- Cost optimization via tech: Reduced CAC by 80% by negotiating and structuring data-sharing partnerships, and programmatic integrations (DV360/BluKai)
- Mass Market Adoption: Led the #VahakOKPlease campaign, translating complex logistics tech into a relatable narrative for the Indian trucker demographic
Growth Consultant
SGK
06.2021 - 07.2022
- Market Entry Execution: Strategic lead for the India launch of WeFast/Borzo, securing a 24% brand lift through localized partner activations
- B2B Outreach: I consulted for Nerolac and Axis Bank, restructuring their B2B outreach to increase inbound leads by 7%
- Facilitated cross-functional collaboration among teams to deliver solutions
- Provided advice on operational processes, business development initiatives, organizational changes and other areas of improvement
Vice President
4AM WORLDWIDE
12.2018 - 06.2021
- Real Estate Digital Transformation: Partnered with Godrej Properties to integrate digital booking engines, resulting in 92% inventory booking in 2 months
- Education Sector Scale: Delivered 10k+ leads for MILE Academy, filling 100% of seats through strategic digital distribution
Director - Marketing
101 INDIA
10.2016 - 10.2017
- Content Syndication Deals: Architected distribution partnerships between 101 India and FirstPost, expanding the brand sub-base from 14k to 850k (60x growth)
Director, Digital (Founder Member)
WYP BRAND SOLUTIONS
05.2015 - 09.2016
- Creative Leadership & Client Integration: Successfully won and managed blue-chip accounts including Kotak Securities, ITC Fabelle, and Franklin Templeton
- Brand Ambassadorship: Served as the face of marketing communications for key clients Bharat Matrimony and Kotak Securities, demonstrating a unique level of client trust and creative versatility beyond traditional strategy roles
- Business Operations: Established the Digital, Servicing, and Tech departments, managing P&L and three functional teams
Head, Digital
WIZCRAFT INTERNATIONAL
06.2013 - 08.2015
- Large-scale IP management: Directed digital and phygital strategy for India's massive-scale events, including the IIFA Awards (Bollywood), GiMA Awards (Music), and Auto Expo
- Phygital Innovation Partnerships: Collaborated with platforms to launch their beta technologies in India: Twitter & Vine: Deployed the Twitter Mirror and Vine Booths (6-second video loops) for real-time celebrity engagement
- Google and Instagram executed live celebrity interactions via Google Hangouts and set up experiential Instagram selfie booths before they became the industry standard
- Immersive Tech Execution: Conceptualized and executed India's first Bullet Time Rig for Tata Motors at the Auto Expo, creating a viral 'Matrix-style' asset for attendees
- The 'Bollywood' Unlock (IIFA): Transformed the IIFA Awards into a digital juggernaut, generating a 900 Million Impression campaign
Education
Certificate Course - Brand Management
IIM Bangalore
Mass Communication - Research, Creative Production
IAAN
DelhiSkills
- Strategic IP partnerships and connecting the dots
- Introduced beta technologies like Google Hangouts, Twitter Mirror, Vine, and Instagram Booths to Indian markets
- Understanding of marketing to India vs Bharat
- Tech and creativity
- Strong network in Bollywood, production houses, cricket, and digital agencies ecosystem
- AI-backed workflows
- Growth and distribution
- Full-funnel acquisition
- 0-1 scale
- B2B lead generation
- Agency ecosystem development
- Performance analytics
Education And Awards
- IIM Bangalore, Certificate Course in Brand Management
- IAAN, Mass Communication, Research, Creative Production
- Multiple Cannes Lions and Consumer Asia Awards for high-impact campaigns.
Timeline
Chief Growth Consultant & Content Distribution Architect
TANGO DOWN
09.2024 - Current
Head - Digital Marketing & Growth
VAHAK
08.2022 - 09.2024
Growth Consultant
SGK
06.2021 - 07.2022
Vice President
4AM WORLDWIDE
12.2018 - 06.2021
Director - Marketing
101 INDIA
10.2016 - 10.2017
Director, Digital (Founder Member)
WYP BRAND SOLUTIONS
05.2015 - 09.2016
Head, Digital
WIZCRAFT INTERNATIONAL
06.2013 - 08.2015
Certificate Course - Brand Management
IIM Bangalore
Mass Communication - Research, Creative Production
IAAN