Hamzah Iessar
Noida,Noida, U.P
Summary
A professional community builder with a personality type of ENFJ-T(Protagonist). A persistence, perfection and adaptation driven individual having the ability to build communities from scratch and adjust to any community environment. A ravenous individual having over 2+ years of experience in Community building, engagement operations & CLG (Community led growth), targeting community building/engagement roles to leverage community building, CLG as a GTM in IT/Ed-Tech sector.
Overview
3
3
years of professional experience
Work History
Community Manager, Brand Marketing & PR
Univo Education Pvt. LTD
05.2024 - Current
- Community Building: Built beSocial, a gated community platform for 80,000+ learners of Amity University Online from scratch, collaborating with tech and single handedly handling product from design to deployment, including group/channel creation and user migration from the LMS.
- User Migration: Successfully migrated 80,000+ learners from the LMS to the community in just 5 hours, automating user migration based on program and batch information
- End-to-End Community Management: Managed all aspects of the community, including onboarding, engagement, and retention, leading the effort single-handedly
- Onboarding Strategy: Deployed digital marketing strategies (mailer campaigns, WhatsApp promos, SMS, etc.) via LSQ and Gupshup, achieving an onboarding rate of 62.5% with Over 48,000+ active users within 3 months
- User Retention: Retained approximately 85% of users (around 40,000) through daily academic and non-academic content creation, driving an average engagement rate of 16% with 30K+ post moderation user-generated posts and over 5000 daily active users
- Moderation & Support: Managed platform moderation, resolving member queries promptly, handled 1200+ support tickets through Freshdesk (Off platform) and real-time queries on platform within a 5 hour TAT.
- Event Coordination: Successfully organized 4 virtual community events and 5 offline community meetups in the Delhi-NCR, Bangalore, Kolkata and Mumbai.
- SEO & Traffic Management: Executed on-page and off-page SEO strategies, redirecting traffic between beSocial and Amity online landing page effectively. Tools used: SEMrush, Ahrefs, GA4, Page console. Strategies used: backlinking, Interlinking, Low search volume keywording, etc.
- User Behavior Analysis: Analyzed user behavior with Mixpanel and CleverTap, implementing conversion rate optimization strategies to enhance engagement.
- Product Innovation: Identified 100+ bugs and innovated on various platform features (e.g., Leaderboard pagination, Gamification elements, user blocking, dynamic polls), guiding developers on weekly improvements (For web app)
- Ambassador Program Development: Identified and onboarded potential student ambassadors, establishing a volunteer team for events and content operations
- Stakeholder Presentations: Delivered 20+ orientation and presentation sessions to freshmen and stakeholders, including a session for Africa's Ministry of External Affairs
- Cross-Functional Collaboration: Worked closely with tech, Performance marketing, Brand, LMS operations, and subject matter experts to create a roadmap for content strategy and community growth
- Virtual events & Webinars: Conducted weekly Thursday webinars on trending topics and aligned Faculty, Industry experts. Started a student podcast series and hosted 4+ live podcasts.
- Launched beSocial 2.0: Launched beSocial mobile app for both Android and Apple devices within 7 months of community operations. (Worked on push notifications, custom push, and improved U.I/U.X)
- Community-Led Growth Strategy: Currently strategizing on Community-Led Growth (CLG) initiatives for Amity University Online programs
Senior Community Specialist, Communities and Counseling
Shiksha Study Abroad, Info Edge
09.2022 - 04.2024
- Identified and on-boarded relevant contributors, actively sourced and marketed UGC (user generated content) from 30+ Countries
- Built the Alumni review community review pages from scratch scaling the numbers from by innovating in building and engagement strategies.
- Engaged the community by organizing online events such as AMA's, campus group challenges, Community meetups, e-sports, Trivia's, Video sharing competitions with an average engagement rate of 5.5%. Tools used for community: Discord, Telegram, Discourse, Clubhouse; CMS: Drupal; Product: Clevertap
- Improved organic review submissions by 4% through CRO
- Effectively aided in reducing the cost incurred in manual RPS (review payment system) for active contributors by shedding more light towards building a sister volunteer community and launching it within 3 months of joining the team
- On-boarded 100+ students (studying globally) for Shiksha Ask and Answer platform whilst maintaining an answering rate of 95%/Contributor with 35k+ questions answered over a period of 1 year
- On-boarded 60+ students for Shiksha's live and pre-recorded webinars at zero CPA involved
- Managed a team of 20+ Campus Ambassadors abroad by motivating, liasoning and coordinating with them to shape community cohesion pattern and carry out day to day scrums
- Reward processing, Recognition and merchandising of 150+ active student contributors (Overseas) 100% growth YoY
- Collaborated in building an online community of Indian origin students Studying abroad for Shiksha: Student Accommodation Channel- Ireland & South Indians in US over slack and discord respectively
- Worked day-in and out for community projects across UK, USA, Ireland, Canada and Australia; drove planning of 2 offline community meetups in Ireland and US, successfully onboarding 135 and 210 members to our community servers respectively
- Retrieved feedbacks from Students admitted to foreign universities by Shiksha Study Abroad process and solved their grievances by reaching out to counselors, effectively connecting the dots by working cross-functionally
- Worked hand in hand with the product team to create a backend channel for retrieving partially filled reviews, retrieved 50+ reviews in a month with it
- Created monthly and quarterly BI reports, analyzed and presented them to the higher management
Sales and Marketing Intern
Universal Tribes
05.2022 - 08.2022
- Successfully Sold FMCG'S Worth ₹ 40,000 over a course of 3 months with average ticket price of ₹1000
- Was responsible for making 13+ pitch scripts to be used by other Interns
- Created posters for online promotion of the companies' products and earned the best poster award of the month
- Made daily MOM's, Power BI reports with respect to STP of the products and connected with the local craftsmen with respect to the product problems, pricing and differentiation to foster sales growth
Education
BBA - International Business
Sharda University
Greater Noida, U.P05-2022
Senior Secondary +2 - PCB
Tyndale Biscoe School
Srinagar, J&K11-2018
Secondary School - Foundation
ST. Pauls International Academy
Srinagar, J&K11-2016
Skills
- Community Building & Management
- Content Creation, Curation & Management
- Analytics and Reporting
- Event Management & Reporting
- Crisis Management
- Leadership
- Outreach
- Cross-functional Management
- CLG & Product development
- Networking & Collaboration
- Discord, Slack, Discourse, Circle, Twitch, Bettermode, Troll Patrol, ModBot, White-Label communities (Community)
- Google Analytics, Page console, Mixpanel, Clevertap, Microsoft Clarity, Ahrefs, SEMrush, Hotjar (Page Analytics, SEO & Product)
- Leadsquared, Moengage & Gupshup (CRM)
- Adobe Photoshop, Premiere, Canva (Graphics)
- Moodle, Blackboard (LMS)
- Jira, Trello, MS Office PowerBI (Project Management & Reporting)
Languages
Hindi, Urdu, Kashmiri
Native language
English
Proficient
C2
Persian
Upper intermediate
B2
Timeline
Community Manager, Brand Marketing & PR
Univo Education Pvt. LTD
05.2024 - Current
Senior Community Specialist, Communities and Counseling
Shiksha Study Abroad, Info Edge
09.2022 - 04.2024
Sales and Marketing Intern
Universal Tribes
05.2022 - 08.2022
BBA - International Business
Sharda University
Senior Secondary +2 - PCB
Tyndale Biscoe School
Secondary School - Foundation
ST. Pauls International Academy
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