HANSAL CHHABRA
Summary
Dynamic marketing professional with a proven track record at Adani Digital Labs, excelling in product marketing and cross-functional leadership. Spearheaded award-winning campaigns and drove significant growth in user engagement. Adept at leveraging consumer insights to optimize strategies, resulting in remarkable increases in product adoption and brand visibility.
Overview
5
5
years of professional experience
Work History
Associate Manager - Brand & Digital Marketing
Adani Digital Labs
01.2024 - 03.2025
- Leading GTM and Digital marketing team Adani OneApp. Driving effective cross-functional collaboration with Product, technology and sales teams for growth enablement.
- Product Growth: Launched and led product adoption and growth for online food ordering services at 7 international airports via app and scaled daily orders from 68 (Sept'24) to 2212 (March'25).
- User Journey Optimisation: Scaled online Duty-Free pre-orders through targeted customer journey improvements, increasing daily orders by 45% (348 to 503) and ATV by 20% (INR 8,617 to INR 10,378) in FY 24-25.
- Digital & Brand Marketing: Created engaging, integrated social media and influencer marketing campaigns, delivering 13+ award-winning digital & brand marketing campaigns for Adani OneApp and airports.
- Partner Marketing: Developed product positioning, messaging, audience profiling and go-to-market strategy for Adani OneApp Co-branded Credit Cards with ICICI Bank and VISA, resulting in 100k+ card acquisitions in 9 months.
Group Account Manager
Dentsu Creative
04.2020 - 04.2022
- Key business manager for Airtel, Logitech, Dabur, and Blackberry's Menswear, driving client management, media planning, social and influencer strategy.
- Grew the monthly retainer business of Airtel India by 2.5x for the agency.
- Furthered Logitech India's account by optimizing day-to-day execution to win INR 2 Cr+ renewal mandate.
- Expanded Dabur India's account for the agency from 1 brand to 4 national brand mandates.
- Launched Airtel Black for Airtel India, delivering all digital DOOH, OTT, performance marketing, and media creatives.
- Proposed and delivered a cross-category partnership between Logitech and Lakme Fashion Week to establish the brand's image in the lifestyle category with an exclusive designer partnership.
- Led the complete launch planning and execution for Blackberrys Menswear Spring Summer Collection'22 - from Model shoot, and influencer campaign to digital and in-store branding.
Asst. Account Manager
Interactive Avenues
04.2022 - Current
- Member of the core SAMVAAD team at Coca-Cola India - Digital Analytics and Insights Command center for INSWA Business Unit.
- Social media servicing lead for OPPO Mobile India.
- Led the digital consumer research for the launch of Powerade in India during the ICC World Cup 2019, integrating social listening insights and real-time consumer immersion interactions.
- Client lead for Coca-Cola's partnership with Delhi Capitals during the IPL season for all digital and social media partnerships.
- Conceptualized and executed the first-ever sports advocacy program for Coca-Cola India brands during IPL 2019, garnering 140K+ interactions with zero paid spends.
- Key Campaigns: Coca-Cola India - ICC World Cup 2019, IPL 2018, and Pro Kabaddi League 2019, Oppo Mobiles - Digital launch for F15 & ColorOS 7, first-ever drone show for Reno3 Pro launch, and digital innovation for OPPOxSunburn 2019.
Business Development Manager
Indian Mesh Pvt. Ltd.
04.2020 - 04.2022
- Led go-to-market strategy and implementation for F&B business and operation management SaaS products in the Chandigarh region. On-boarded 100+ clients during platform launch.
Education
MBA -
Indian Institute of Management - Kozhikode
02-2027
B.Com -
Panjab University| DAV College
06.2018
Skills
- Product marketing
- Brand and strategy
- Integrated marketing communication
- Digital marketing
- User engagement and retention
- Go-to-market strategy
- Cross-functional leadership
- Team management
- Influencer marketing
- Brand management
- Social media strategy
Awards
- Awarded 30 Under 30 Emerging Industry Expert by Business Mint.
- AFAQS Digies - Best Use of Instagram/ Social Media
- Brand Equity Digi+ Awards - B2C campaigns
Websites
Timeline
Associate Manager - Brand & Digital Marketing
Adani Digital Labs
01.2024 - 03.2025
Asst. Account Manager
Interactive Avenues
04.2022 - Current
Group Account Manager
Dentsu Creative
04.2020 - 04.2022
Business Development Manager
Indian Mesh Pvt. Ltd.
04.2020 - 04.2022
MBA -
Indian Institute of Management - Kozhikode
B.Com -
Panjab University| DAV College
Similar Profiles
Arshdeep KaurArshdeep Kaur
PARTNERSHIP & ALLIANCE EXECUTIVE at Adani Digital Labs (Adani Group)PARTNERSHIP & ALLIANCE EXECUTIVE at Adani Digital Labs (Adani Group)
Arshdeep KaurArshdeep Kaur
EXECUTIVE - Loyalty (Category Management) at Adani Digital Labs ( Adani Group )EXECUTIVE - Loyalty (Category Management) at Adani Digital Labs ( Adani Group )
Amrit AryaAmrit Arya
Marketing Lead at Trainman - Wholly owned subsidiary of Adani Digital LabsMarketing Lead at Trainman - Wholly owned subsidiary of Adani Digital Labs
Swati GuptaSwati Gupta
Sales Manager at Adani Digital LabsSales Manager at Adani Digital Labs
Caroline Delehanty SteeleCaroline Delehanty Steele
Associate Manager, Brand & Partnership Marketing at Ariat InternationalAssociate Manager, Brand & Partnership Marketing at Ariat International