Hansika Bhardwaj
Delhi
Summary
Results-driven Content Strategist with three years of experience in fintech, SaaS, edtech, and media sectors. Led digital campaigns and podcast initiatives, earning the Sprint Milestone Award for 'Best Marketing Champ' in FY24-25. Expertise in content strategy, social media management, and email marketing, focusing on audience engagement and brand growth through effective digital marketing strategies.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Sr Digital Marketing Executive
PaySprint Private Limited
Delhi
01.2024 - Current
- Strategically grew newsletter subscribers from zero to 6K within 2 months by designing targeted email campaigns and optimizing content segmentation; increased audience engagement by 61.8% in 1 month through data-driven content personalization and A/B testing.
- Scaled social media presence from 7K to 24K followers within 18 months, driving community activation that amplified brand reach and digital engagement.
- Directed content strategy and execution for multi-channel campaigns—social media, newsletters, podcasts, email, and WhatsApp—by developing and managing a content calendar that ensured consistent, timely, audience-aligned messaging.
- Produced thought leadership content featured in top outlets (Inc42, Entrepreneur India, Inshorts, Bombay Times, Lokmat Hindi, Midday Gujarati, ET Times) and led end-to-end marketing for award-winning events (Bharat FinTech Summit, Global FinTech Fest).
- Managed podcast production and executive presentations, aligning campaign reports with strategic goals to demonstrate measurable ROI.
- Received the Sprint Milestone Award for "The Best Marketing Champ" in FY24-25 and introduced Podcast named Hustle & Humour by PaySprint as an initiative in the company.
Content Writer
Corpseed
Delhi
05.2023 - 12.2023
- Produced high-performing blog, social, and technical content across digital platforms, securing #1 SERP rankings for targeted keywords and boosting engagement.
- Collaborated with marketing, legal, and design teams to align content with strategy, compliance, and visual storytelling, enhancing SEO visibility and expanding audience reach.
- Developed brochures, marketing collateral, and brand communication assets to ensure consistency and strengthen market positioning.
Education
Masters - English Literature
Indira Gandhi National Open University
Delhi02-2026
Bachelor of Arts - English Literature, Human Development & Family Empowerment
Indraprastha College For Women, University of Delhi
Delhi05-2023
Skills
- SEO & Analytics
- Content strategy
- Content development
- Content creation
- Email marketing
- Social Media Management
- LinkedIn marketing
- Webinar creation and promotion
- Event production
- Presentation development
- AI content tools
- Microsoft Suite
- Written communication
- Creative writing
- Team Collaboration
Certification
- Performance marketing automation with AI, WSCUBE Tech, 09/01/25
- Social Media automation with AI, WSCUBE Tech, 09/01/25
- Journalism, MyCaptain, 12/01/23
- Digital Marketing, Internshala, 01/01/24
Languages
- Hindi
- English
Websites
Timeline
Sr Digital Marketing Executive
PaySprint Private Limited
01.2024 - Current
Content Writer
Corpseed
05.2023 - 12.2023
Masters - English Literature
Indira Gandhi National Open University
Bachelor of Arts - English Literature, Human Development & Family Empowerment
Indraprastha College For Women, University of Delhi