Hanumanth Rao
Mumbai
Summary
Dynamic and results-driven business leader with 20+ years of experience driving strategic initiatives, leading national P&L, and scaling revenue across B2B and B2C environments. Proven success in building high-performance distribution networks, driving digital transformation, and turning around underperforming business units. Known for strong stakeholder management, analytical acumen, and a sharp focus on long-term value creation.
Overview
22
22
years of professional experience
Work History
National Business Head – Sales & Business Development (Franchise/Channel Sales)
MIRAE ASSET SHAREKHAN LIMITED
12.2016 - Current
- Company Overview: Founded in 2000, and acquired by BNP Paribas in November 2016, Sharekhan is one of the first brokers to offer online trading in India. Operations cover 30 lakh customers, 143 branches and 4000+ business partners across 1000+ locations.
- Direct business strategies and operating plans for the franchise and intermediary channel valued at more than 4 billion INR, to enhance growth in the partner base, revenue, market share and the bottom line across India.
- Define budget, channel portfolio and sales goals for operations covering 4000 active partners, 100+ regional managers, and 30+ support personnel, and manage administration and compliance & audit matters.
- Achieved business volumes and optimised cost of acquisition in coordination with cross-functional stakeholders, including vertical heads, channel partners, product managers and marketing heads.
- Identified and captured business opportunities to expand the channel and improve the product portfolio.
- Enhanced process efficiency in business planning, budgeting, and marketing (traditional and digital).
- Improved effectiveness of sales campaigns by creating marketing collateral with concise brand messages.
- Leveraged analytics and consumer insights to organize and execute product promotion initiatives.
- Supported design and execution of initiatives to improve customer relationship management.
- Negotiated alliances with the highest number of partners every year (up to 1000) in the wake of the global crisis in 2008 by convincing entrepreneurs on the value of the brand and the potential for growth in the market.
- Enabled partners to build capabilities, maintain optimum working capital and generate sustainable revenue, which improved Sharekhan’s credibility and resulted in referral business.
- Increased competitive advantage across diverse segments by driving plans based on market intelligence.
- Secured accelerated growth in the bottom line by establishing a lean, cost-effective structure.
- Founded in 2000, and acquired by BNP Paribas in November 2016, Sharekhan is one of the first brokers to offer online trading in India. Operations cover 30 lakh customers, 143 branches and 4000+ business partners across 1000+ locations.
Associate Vice President / Head – Franchise/Channel Sales
MIRAE ASSET SHAREKHAN LIMITED
07.2008 - 12.2016
Senior Manager | Manager | Assistant Manager – Business Development (Franchise)
MIRAE ASSET SHAREKHAN LIMITED
11.2004 - 07.2008
Senior Executive, Marketing & Operations
BRITT WORLDWIDE INDIA PRIVATE LIMITED
07.2003 - 11.2004
- Company Overview: A subsidiary of Amway.
- Coordinated with branch offices and sales outlets across India to implement new SOPs for the loyalty and affiliate programs related to petro-cards, maintain records, expand membership and improve cost benefits.
- Provided support for timely and efficient execution of multiple projects.
- A subsidiary of Amway.
Education
Post Graduate Diploma - Management (Full time)
K J Somaiya Institute of Management Studies
Mumbai01.2003
Bachelor of Commerce -
University of Nagpur
Nagpur01.2001
Skills
- Strategic business planning
- Market expansion
- B2B and B2B2C sales
- Digital sales and marketing
- Competitive analysis
- Compliance management
- Audit and due diligence
- Customer relationship management
- Team development
- Business strategy
- Sales management
- Market analysis
Notable Highlights
- Scaled franchise partner network from 30 to over 10,000; built one of India’s largest and most profitable partner ecosystems.
- Conceptualized and developed a fully digital Partner Portal, enabling seamless engagement, performance monitoring, training, and lifecycle management.
- Designed and implemented an automated onboarding module for partners, including e-KYC, documentation workflows, and biometric readiness—dramatically improving efficiency and compliance.
- Negotiated 1000+ alliances in a single year during the 2008 global financial crisis—establishing Sharekhan as the partner of choice in a highly competitive market.
- Developed new revenue streams through the referral agent model, expanding reach and boosting profitability.
- Consistently achieved double-digit revenue growth, exceeding sales and business development targets year-over-year.
- Selected as a member of BNP Paribas APAC Advanced Leadership Talent Pool for exceptional performance and strategic contribution.
- Recognized as a key member of the Mirae Asset Talent Pool, demonstrating cross-industry leadership relevance and high-impact capabilities.
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- Title: Business Head
- Date of Birth: 1978-10-18
Languages
- English
- Hindi
- Telugu
Timeline
National Business Head – Sales & Business Development (Franchise/Channel Sales)
MIRAE ASSET SHAREKHAN LIMITED
12.2016 - Current
Associate Vice President / Head – Franchise/Channel Sales
MIRAE ASSET SHAREKHAN LIMITED
07.2008 - 12.2016
Senior Manager | Manager | Assistant Manager – Business Development (Franchise)
MIRAE ASSET SHAREKHAN LIMITED
11.2004 - 07.2008
Senior Executive, Marketing & Operations
BRITT WORLDWIDE INDIA PRIVATE LIMITED
07.2003 - 11.2004
Post Graduate Diploma - Management (Full time)
K J Somaiya Institute of Management Studies
Bachelor of Commerce -
University of Nagpur
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