Hanumanthu Dodla
Hyderabad
Summary
Ambitious Category Manager experienced in driving profitability and margin expansion with vision and ecommerce strategies. Systematic approach in building strong vendor relationships and driving negotiations. Attentive to dynamics of different markets and trends affecting clients.
Overview
18
18
years of professional experience
Work History
Asst Brand Manager
Skandhanshi Retail Pvt ltd
Hyderabad
11.2023 - Current
- Handled brand strategy and execution across the South region, ensuring alignment with overall business objectives and regional market dynamics
- Developed and implemented category strategies for [specific category/product line], ensuring consistency in messaging and product offerings
- Conducted market analysis and consumer insights research to identify regional trends, competitor activities, and new opportunities for category growth
- Collaborated with cross-functional teams, including marketing, procurement, and sales, to execute category plans and enhance product offerings across South India
- Managed category P&L, balancing profitability with cost control, product assortment, and inventory management
- Launched new products within the category, ensuring successful integration into the product portfolio and alignment with regional consumer needs
- Designed and executed promotional strategies, such as pricing adjustments, bundling, and targeted marketing, to drive category sales in the South region
- Built and maintained relationships with key suppliers, negotiating favorable terms and ensuring product availability across Southern markets
- Monitored and analyzed category performance using key metrics such as sales, margin, and customer satisfaction to adjust strategies accordingly
- Managed inventory levels, collaborating with supply chain teams to ensure stock availability and avoid overstock or stockouts
- Presented category performance insights and strategic recommendations to senior management for continued growth and improvement
Assistant Category Manager
Big basket
Hyderabad
05.2021 - 09.2022
- Reviewed sales and gross profit report to assess company efficiency
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs
- Helped with planning schedules and delegating assignments to meet coverage and service demands
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales
- Practiced standard sourcing process of opportunity assessment through supplier onboarding to achieve goals
- Partnered with buyers to develop category-appropriate order frequency for spend under management
- Assisted in conducting audits of key suppliers and monitored supplier performance
- Incorporated suggested changes to layouts and promotions to drive sales
- Conducted market research to identify new opportunities and target markets
- Established strong vendor relationships to maintain and support business
- Updated pricing and signage to complete product displays and educate customers
- Generated weekly, monthly and quarterly sales reports to highlight milestones and activities
- Negotiated contracts with vendors for cost-effective purchasing terms
- Analyzed sales and inventory data to determine purchasing needs and reorder points
- Sourced new vendors in effort to boost range of products offered in store locations while reducing costs through strategic contract negotiations
- Proactively forecasting Seasonal products and special promotion purchase order
- Tracking Purchase order Vs Supply status
- Discussing about Fill rate issue with brands and vendors post connecting stocks to DC
- Planning liquidation on Non returnable & Private label brands to avoid known shrink
- Ensuring 95% availability of Top line articles
- MBQ changes for every 3 months according to the sales
- Competitor visits
- Negotiating with brands & Vendors about Nonmoving RTV's
- Assortment correction
- Generating Visibility and Other income to Increase P&L Margins
Assistant Category Manager
Ratnadeep Retailing private ltd
Vijayawada
01.2020 - 05.2021
- Handling FMCG purchases - Ap region
- TOT negotiation with brands
- Implement procurement strategy and policies
- Forecast procurement needs
- New launches planning
- Vendor Management
- Inventory control
- Monthly Promo negotiations
- Visibility budgets discussion with Brands
- Tracking with Dc team to about NFT picking to stores on regular basis
- Proactively forecasting Seasonal products and special promotion purchase order
- Tracking Purchase order Vs Supply status
- Discussing about Fill rate issue with brands and vendors post connecting stocks to DC
- Negotiating with brands & Vendors about Nonmoving RTV's
- Planning liquidation on Non returnable & Private label brands to avoid known shrink
- Ensuring 90% availability of Top line articles
- Analysis of Top & Bottom brands on weekly basis & having review with store managers
- Regular store visits
- Brand wise stock holding Vs Sales reviews on Monthly basis
- Discussing with store teams about Promo executions & Merchandising
- Maintaining Healthy relationship with vendor and brands
- MBQ changes for every 3 months according to the sales
- Assortment correction
- Competitor visits
- New brands introductions
- New vendor registrations
Sr. Executive - Merchandising
Ghanshyam Retailing private limited
Hyderabad
11.2015 - 11.2019
- Analyzed sales and inventory data to determine purchasing needs and reorder points
- Cultivated relationships with wholesalers and distributors to increase inventory availability
- Researched and identified new suppliers and vendors
- Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits
- Highlighting Fill rates to brands & Vendor to know the connectivity status
- Discover customer needs
- Ensuring special Promo campaign on weekends & special days at store level & within Catchment area
Sr Executive - Beauty Category
Big Bazar - Future Retail
Hyderabad
07.2007 - 11.2015
- Established performance goals for department and outlined processes for achievement
- Manage purchase order dates and delivery from suppliers to support continuous business
- Analysis of Top & Bottom brands on weekly basis & having review with store managers
- Discussing with store teams about Promo executions & Merchandising
- Competitor visits
- Discussing about Fill rate issue with brands and vendors post connecting stocks to DC
- Target Vs Sales reports sharing with Store team
- Regular discussion with stores to improve the sales
- Effectively handling the Merchandising Department
- Regular Monitoring on PO's
- Highlighting fill rates to Vendors and Brands
- Handling BA's issue with Brand's supervisors
- Monthly meeting with Brands to discuss Sales and Promo's
- Negotiating Regional Promotion with Brands
- Visibility & Other income discussion with brands
- Ensuring TOP articles availability at stores
- Regular discussion with stores to solve the concerns
- Sharing Inventory data and Sales with store team
- Makeovers & Facial conducting at stores to improve the sales
- Weekends Sale drive at stores with Special Promos & Activities
Category Officer - Buying & Merchandising
Health and Glow Retailing Private limited
Hyderabad
07.2007 - 11.2015
- Competitor visits
- Discussing about Fill rate issue with brands and vendors post connecting stocks to DC
- Target Vs Sales reports sharing with Store team
- Regular discussion with stores to improve the sales
- Effectively handling the Merchandising Department
- Regular Monitoring on PO's
- Highlighting fill rates to Vendors and Brands
- Handling BA's issue with Brand's supervisors
- Monthly meeting with Brands to discuss Sales and Promo's
- Negotiating Regional Promotion with Brands
- Visibility & Other income discussion with brands
- Ensuring TOP articles availability at stores
- Regular discussion with stores to solve the concerns
- Sharing Inventory data and Sales with store team
- Makeovers & Facial conducting at stores to improve the sales
- Weekends Sale drive at stores with Special Promos & Activities
Education
B.com - Computers
Ambedkar University
Hyderabad05.2011
Skills
- Expertise in advanced Excel functions, including pivot tables, VLOOKUP, IF statements, data analysis, and financial modeling, to drive data-driven decisions-driven decisions
- Proficient in using Power BI to create interactive dashboards, visualize data, and generate comprehensive reports that provide actionable insights for category performance
- Macro Reading and Analysis Experienced in reading, understanding, and troubleshooting macros for automation, and improving reporting efficiency in Excel and other data-driven tasks
- Presentation Development Skilled in creating engaging, clear, and impactful presentations using PowerPoint, ensuring effective communication of data insights, and strategic recommendations to stakeholders
Hobbies and Interests
- Cricket
- Spending time with family
Languages
- Telugu, Advanced
- English, Advanced
- Hindi, Advanced
Timeline
Asst Brand Manager
Skandhanshi Retail Pvt ltd
11.2023 - Current
Assistant Category Manager
Big basket
05.2021 - 09.2022
Assistant Category Manager
Ratnadeep Retailing private ltd
01.2020 - 05.2021
Sr. Executive - Merchandising
Ghanshyam Retailing private limited
11.2015 - 11.2019
Sr Executive - Beauty Category
Big Bazar - Future Retail
07.2007 - 11.2015
Category Officer - Buying & Merchandising
Health and Glow Retailing Private limited
07.2007 - 11.2015
B.com - Computers
Ambedkar University
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