Hardesh Handa
Sales And Business Operations Professional
Bhopal,MP
Summary
Dynamic and result-oriented Sales & Business Development Leader with 25 years of success in Telecom & FMCG, driving revenue growth, P&L management, and regional market expansion. Expert in sales operations, GTM strategy, channel optimization, stakeholder engagement, and CRM-driven digital transformation. Proven track record of delivering multi-crore revenue growth, market share expansion, and cost optimization. Recognized for leading cross-functional teams, developing high-performing sales networks, and achieving business turnarounds. Certified PMP, with strong expertise in business strategy, analytics, and profitability enhancement. Seeking to leverage leadership experience to drive sustainable growth as a Senior Business Leader
Overview
25
25
years of professional experience
Work History
Branch Head
Reliance Jio Infocomm Ltd.
02.2016 - 02.2025
- Spearheaded P&L for Mobility & Jio Fiber, driving ₹58 Cr+ annual turnover with consistent double-digit growth.
- Acquired 3.75+ lakh mobile and 37,000+ fiber customers via innovative GTM strategies, digital campaigns, and channel expansion.
- Rolled out end-to-end Jio Fiber network, including high-demand zones and enterprise clients.
- Delivered ₹48 Lakhs/year OPEX savings by converting 105 towers to solar energy solutions.
- Opened 6 high-performing COCO outlets, generating ₹36 Lakhs annual incremental revenue.
- Improved Net Promoter Score (NPS) through CRM analytics and real-time customer engagement.
- Executed Pachmarhi Fiber Rollout, acquiring 12,000+ users and 5 enterprise clients, adding ₹80 Lakhs annual revenue.
- Led & mentored a team of 50+ employees, building high-performance culture and succession planning.
Zonal Distribution Lead
Vodafone India Ltd.
10.2013 - 02.2016
- Boosted market share from 32% to 36% via rural activation, micro-market strategy & 50+ new site rollouts.
- Designed and executed trade promotions with geo-tagging, improving ROI & channel throughput by 20%.
- Built distribution expansion strategy, enhancing rural market penetration.
Zonal Enterprise Lead
MTS (Sistema Shyam Tele Services Ltd.)
09.2010 - 09.2013
- Surpassed 125% of revenue targets by aligning B2B enterprise solutions with SME/SMB needs.
- Improved ARPU through customer retention, CRM-driven upselling, and post-sales engagement.
- Awarded 'Zonal Top Performer' for driving revenue turnaround and customer success.
Zonal Sales Manager
Tata Teleservices Ltd.
09.2005 - 09.2010
- Consistently achieved double-digit growth through GTM innovations and channel partner expansion.
- Strengthened partner networks and implemented cross-functional initiatives, improving retail sales productivity.
Sales Officer
HFCL Infotel Ltd.
07.2003 - 07.2005
- Expanded rural distribution with 50+ new dealers, optimizing supply chain efficiency.
Sales Executive
Supermax (Vidyut Metallics Ltd.)
01.2002 - 07.2003
- Managed general trade channels, activating semi-urban markets and exceeding sales targets.
Sales Executive
Ludhiana Beverages Ltd. (Coca-Cola)
05.2000 - 12.2001
- Delivered volume growth through seasonal campaigns and retail engagement programs.
Education
PMP -
Project Management Institute
USA01.2024
FinTech - undefined
Imperial College London
UK01.2022
Brand Management - undefined
MICA
Ahmedabad01.2016
Master of Corporate Management - Marketing
Lucknow University
01.2000
Bachelor of Science - PCM
Panjab University
01.1997
Skills
P&L Ownership
Revenue Maximization
Sales Leadership
GTM Strategy
Channel Sales
Distribution Expansion
Market Penetration
Business Strategy
Competitive Benchmarking
Customer Acquisition
Customer Retention
CRM Optimization
Digital Sales Enablement
P&L management
GTM strategy
Customer acquisition
OPEX reduction
Revenue generation
Network rollout
Team leadership
Market penetration
Distribution strategy
Channel development
Upselling strategies
Key Leadership Achievements
- Business Growth: Delivered ₹60 Cr+ annual turnover and multi-lakh customer acquisitions at Jio.
- Cost Optimization: Achieved ₹48 Lakhs/year OPEX savings via solar-powered tower initiative.
- Market Expansion: Grew Vodafone’s market share by 4% through rural penetration strategy.
- Revenue Turnaround: Surpassed 125% revenue targets at MTS, winning Top Performer recognition.
- Channel Development: Established 6 COCO stores and scaled rural distribution across multiple states.
Timeline
Branch Head
Reliance Jio Infocomm Ltd.
02.2016 - 02.2025
Zonal Distribution Lead
Vodafone India Ltd.
10.2013 - 02.2016
Zonal Enterprise Lead
MTS (Sistema Shyam Tele Services Ltd.)
09.2010 - 09.2013
Zonal Sales Manager
Tata Teleservices Ltd.
09.2005 - 09.2010
Sales Officer
HFCL Infotel Ltd.
07.2003 - 07.2005
Sales Executive
Supermax (Vidyut Metallics Ltd.)
01.2002 - 07.2003
Sales Executive
Ludhiana Beverages Ltd. (Coca-Cola)
05.2000 - 12.2001
FinTech - undefined
Imperial College London
Brand Management - undefined
MICA
Master of Corporate Management - Marketing
Lucknow University
Bachelor of Science - PCM
Panjab University
PMP -
Project Management Institute