Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Hardik Kaushik

Heilbronn

Summary

Experienced professional with a proven track record at PUMA, Actian, and Boehringer Ingelheim, specializing in e-commerce, competitive intelligence, and digital strategy. Expertise in leveraging data-driven insights and market research to drive team growth and shape category and marketplace strategies. Skilled in building competitive battlecards and identifying new growth opportunities. Currently pursuing a Master's in Management & Digital Technology at TUM, integrating business strategy with digital innovation to deliver impactful results.

Overview

3
3
years of professional experience

Work History

Competitive Intelligence Analyst Intern

Actian, A Division of HCL Software
03.2025 - Current
  • Research core competitors in the data-platform market and maintain 40+ up-to-date battlecards and pricing/feature one-pagers for Sales & BDRs.
  • Produce a monthly CI newsletter summarizing product moves, pricing changes, and go-to-market activity for stakeholders.
  • Run market studies on trends (real-time analytics, hybrid/multi-cloud, low-code) and identify vertical opportunities (e.g., healthcare, financial services).
  • Collect competitor data via Gartner/Forrester/CB Insights and Python web-scrapers; synthesize into SWOTs and prioritized recommendations.
  • Visualize insights in short dashboards and briefing decks (Power BI, Excel, PowerPoint) to inform product and GTM decisions.

Category Management Intern

PUMA
05.2024 - 11.2024
  • Supported Motorsports and Teamsport categories during team transitions, including leadership changes and shortages, ensuring seamless operations and strategic alignment.
  • Assumed full responsibility for Motorsports and Teamsport during the Category Manager's absence, managing campaigns, product launches, personalization, and reporting, driving a 26% increase in traffic and engagement.
  • Collaborated with Category Managers across multiple categories, assisting in campaign preparation and categorization, enhancing team efficiency and output.
  • Spearheaded end-to-end merchandising on puma.com, improving customer experience, boosting site conversions by 19%, and increasing category visibility by 17%.
  • Monitored and analyzed shop performance across Europe, optimizing KPIs and driving a 25% growth in revenue.
  • Leveraged advanced Excel, Power BI and SFCC tools to streamline workflows, improve inventory accuracy by 20%, and enable data-driven decision-making.

Marketplace Management Intern

Mister Sandman
11.2023 - 03.2024
  • Managed three eBay accounts, achieving Top-Rated Seller status on all accounts by February and driving record-high sales in Calendar Week 05.
  • Demonstrated rapid learning and effective communication, sustaining a 35% sales increase on eBay accounts post-improvement.
  • Led SEO and content optimization efforts, enhancing search visibility and driving increased organic traffic, resulting in a 25% growth in monthly views.
  • Innovatively designed compelling product offers, optimizing profitability and increasing sales by 40%.
  • Played a pivotal role in designing marketing campaigns, contributing to 40% traffic growth and 30% sales improvement.
  • Conducted detailed sales analyses and performance reviews, informing strategic planning and boosting ROI by 20%.

Data Optimisation Contributor

ZF
07.2023 - 09.2023
  • Drove data-driven efficiencies using advanced Excel and SAP skills, enhancing cross-team collaboration and process transparency.
  • Analyzed data using advanced Excel skills, offering key insights for informed decision-making and resolving quality issues.
  • Managed quality control parameters adeptly with SAP, ensuring consistent quality and compliance.

Digital Strategy & Market Insights Intern

Boehringer Ingelheim
05.2022 - 07.2023
  • Developed and implemented global content governance guidelines, reducing inconsistencies and ensuring brand uniformity across markets.
  • Created and optimized website content, driving higher traffic and engagement.
  • Conducted market and competitor analysis to inform digital strategy and product decisions.
  • Bachelor's Thesis (Jan – Jul 2023): Evaluated the value of emerging digital service models in traditional industries, focusing on the adoption and impact of data-driven technologies.

Education

M.Sc - Management and Digital Technology

Technische Universität München
07-2026

B.Eng - Business and Engineering

THWS: Technical University of Applied Sciences Würzburg-Schweinfurt
07-2024

Skills

  • Analytics & Intelligence

    • Power BI, Advanced Excel, Google Analytics, Market Research, Python (web scraping), CI Radar, Data Visualization

  • Digital Commerce & Product Tools

    • Salesforce B2C Commerce Cloud (SFCC), Product Information Management (PIM), Domain & Inventory Management, E-commerce Merchandising

  • Collaboration & Workflow

    • Atlassian Stack (Jira, Confluence), Stakeholder Briefings, Competitive Battlecards & Dashboards

  • Emerging & AI Tools

    • Generative AI (ChatGPT, AI-assisted research), Automation for data collection & reporting

Languages

English Native
German B1- Level Proficiency
Hindi Native

Timeline

Competitive Intelligence Analyst Intern

Actian, A Division of HCL Software
03.2025 - Current

Category Management Intern

PUMA
05.2024 - 11.2024

Marketplace Management Intern

Mister Sandman
11.2023 - 03.2024

Data Optimisation Contributor

ZF
07.2023 - 09.2023

Digital Strategy & Market Insights Intern

Boehringer Ingelheim
05.2022 - 07.2023

M.Sc - Management and Digital Technology

Technische Universität München

B.Eng - Business and Engineering

THWS: Technical University of Applied Sciences Würzburg-Schweinfurt

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Hardik Kaushik