Hardik Vaidya
Mumbai
Summary
Results-oriented Digital Product Manager with over 10 years of experience in the financial services sector, focusing on digital investments and customer engagement. Demonstrated ability to drive digital growth through optimizing sales funnels and enhancing customer journeys, resulting in increased retention and acquisition. Proven expertise in cross-functional collaboration, data analysis, and strategic product development, supported by strong marketing skills. Aiming to leverage this experience to further innovate customer-centric products.
Overview
13
13
years of professional experience
Work History
Digital Investments Product Manager
Yes Bank
03.2023 - Current
- Drive Digital Growth: Implemented strategy to drive digital growth and boost new-to-investment clients.
- Optimise the Digital Sales Funnel : Directed ongoing improvements in the digital sales funnel to optimise performance from initial access through successful completion.
- Enhance Customer Journeys : Designed and optimised seamless customer journeys across all digital touch points.
- Product Strategy & Roadmap : Established product vision, prioritised features, and justified investments through thorough market analysis and revenue forecasts.
- Marketing Collaboration & Campaigns : Collaborated with marketing team to craft and launch integrated campaigns.
- Customer Lifecycle Management (CLM) : Developed personalised communication approaches by leveraging data-driven CLM strategies and event-based triggers.
- Data Analysis & Optimisation : Collaborated with analytics team to analyse KPIs like user sessions and drop-off rates.
- Cross-Functional Collaboration : Partnered with IT, marketing, and compliance teams for consistent brand experience.
- Market & Competitive Analysis : Conduct ongoing research to assess market trends, emerging technologies, and customer needs.
Campaign Analytics Manager
Kotak Mahindra Bank
06.2021 - 03.2023
- Campaign Development & Management: Automated and orchestrated direct-to-consumer digital marketing initiatives across Website, Internet Banking, Mobile App Push notifications, SMS, Email, WhatsApp & channel campaigns.
- Analysed campaign metrics like touch rate, open rate, click rate and suggested improvements.
- Data Analysis & Interpretation : Implemented propensity and persona-driven campaigns to enhance portfolio performance.
- Provide regular dashboards and analyses on campaigns, segments, new developments, and business numbers to stakeholders.
Customer Retention Manager
ICICI Prudential Asset Management Company
04.2017 - 06.2021
- Drive Digital and Assisted Sales : Developed campaigns targeting investor retention and boosting sales.
- Directed pan-India mutual fund business through sales team.
- Digital & Campaign Development : Enhanced online conversion rate through strategic planning and seamless delivery of digital properties with live testing and final implementation.
- Evaluated customer journey on online platform regarding transaction ease, user experience, and data flow.
Sales Manager
Aditya Birla Sun Life Asset Management Company
09.2013 - 04.2017
- Key Account Management : Designed a strategy for managing key accounts, bolstering partnerships and advancing products.
Sales Associate
Deutsche Asset Management Company
02.2013 - 08.2013
- Revenue Generation : Enhanced revenue generation through strategic channel partnerships.
Senior Executive Corporate Sales
INFOEDGE INDIA LTD (99acres.com)
02.2012 - 02.2013
- Media Strategy Development: Developed media strategies for clients and conducted competitive analyses to inform decision-making.
Education
MBA - Marketing Management
Thakur Institute of Management Studies And Researc
Mumbai06-2012
Bachelor of Hotel Management - Tourism And Hotel Management
Rizvi College of Hotel Management
Mumbai06-2009
HSC - Commerce
Mithibai College of Commerce
Mumbai06-2006
Skills
- Digital Marketing Strategy
- Customer Experience Optimization
- Data Analysis and Insights
- Product Development and Road mapping
- Cross-Functional Collaboration
- Campaign Management
- Market Research & Competitive Analysis
- Regulatory Compliance
- Tools: SQL, SAS, Netcore, Clevertap
Timeline
Digital Investments Product Manager
Yes Bank
03.2023 - Current
Campaign Analytics Manager
Kotak Mahindra Bank
06.2021 - 03.2023
Customer Retention Manager
ICICI Prudential Asset Management Company
04.2017 - 06.2021
Sales Manager
Aditya Birla Sun Life Asset Management Company
09.2013 - 04.2017
Sales Associate
Deutsche Asset Management Company
02.2013 - 08.2013
Senior Executive Corporate Sales
INFOEDGE INDIA LTD (99acres.com)
02.2012 - 02.2013
MBA - Marketing Management
Thakur Institute of Management Studies And Researc
Bachelor of Hotel Management - Tourism And Hotel Management
Rizvi College of Hotel Management
HSC - Commerce
Mithibai College of Commerce
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