Summary
Overview
Work History
Education
Skills
Accomplishments
Travelling, Music & Cricket
Languages
Technical Skills
Personal Details
Timeline
Generic
Haresh Khanolkar

Haresh Khanolkar

Mumbai

Summary

Marketing Management professional with more than 15 years of experience in Sales & Marketing, Business Development, Channel/ Distributor and Team Management. Expertise in Data analysis,Operations, Marketing strategies, Product promotion and BTL Activations to achieve market penetration.

Overview

18
18
years of professional experience

Work History

Territory Sales Officer

Hindustan Unilever Ltd- Lakme
07.2016 - Current
  • Leading sales & business expansion across Western Mumbai with a team members of 14 ME/60 BA/5 TL and managing a turnover of INR 1.80 Cr./ month
  • Responsible for primary and secondary sales planning along with the growth and development of sales across the desired and assigned area
  • Collaborated cross-functionally with Distributor, Supply Chain for Stock requirement, Lync team for N+1 Delivery & HFS Team for BA Manning & Sales
  • Conceptualizing & implementing competitive strategies for generating sales, developing as well as expanding market share towards the achievement of revenue & profitability targets
  • Analyzed sales data on daily bases to identify areas & determine approaches for territory improvement and implemented strategies to maximize sales growth.
  • Planned and conducted daily/weekly sales meetings to keep sales representatives up-to-date & to identify selling hurdles and offered insight into best remedy.
  • Building distribution network with financially strong & reliable dealers for company growth & continuous market service
  • Maintained healthy ROI while identifying and pursuing opportunities to grow business operations and boost profits.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Achieved established KPI for company, RS CDT/Healthy ROI and individual performance through teamwork and focus on customers.
  • Organized promotional events at BA counters to attract shoppers to increase sales volume.
  • Recognizing individual & team efforts and establishing career path as per the organization’s policy; creating & sustaining a dynamic environment that fosters development opportunities by motivates high performance amongst team members

Trade Activation Manager

Britannia Industries Pvt Ltd
06.2013 - 06.2016
  • Lead a Team of 110 Merchandiser,10 TL, 2 City executives & 2 MIS for 3500+ KAT channel across west region
  • Implement the field activation works in KATs which included Merchandising, sampling, direct marketing, BTL Activities, In & Out Shop Branding, Visual Merchandising etc.
  • Strategizing & implementing brand promotions and ensure excellent execution of all the marketing plans of monthly activity in an outlets & it must be more innovative & attractive to get the customer’s attention & creates curiosity amongst them to look at the product make them talk about the brand & also to take care of brands values to the customers
  • Working with the category & sales team to create the necessary structure to ensure maximum impact and best in class implementation of brand activities in the different channels. (Visibility, Promotion, Go to market, Channel briefings, product trainings, etc)
  • Leveraged data and analytics to make informed decisions and drive business improvements.
  • Review & Report the effectiveness of the undertaken activation programs by Pre/Post analysis & YOY/MTM in an activation outlet & geography. Also includes consistent monitoring & tracking of sales, stock & inventory for the successful activation
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Vendor Management - Vendor appointment, PO & Bills validation

Operational Manager West Region

Spar Krognos Pvt ltd.
04.2008 - 06.2013
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Handled GT Activation for Mumbai,Pune,Surat & Nagpur for Both GT & MT
  • Duration: September 2011 to June 2013
  • Managed Merchandising project for Nestle & Colgate Palmolive (80 Merchandisers /7 TLs/MIS)
  • Recruited, interviewed, and hired employees and implemented mentoring program to promote positive feedback and engagement
  • Being the responsible person for implementation of Activation related presence, promotion, and activation of the product so actively– inform, alert, bring solutions to channel related issues towards the Chief Operational Manager
  • Focusing on improving visibility, Sales & SOS for channel programs in respective Store
  • Display Activation & Execution of Program & deployment of visibility assets in an outlets within a given time line


  • Lead Home to Home Activation Program for Hindustan Unilever Ltd
  • Duration: March 2008 to September 2011
  • Handling West region- Town Mumbai/Thane/Nasik/Ahmednagar. A team of nearly 2 City Managers, 5 Supervisors ,10 Team Leaders & 150 promoters,
  • Ensure that sales operations are conducted within the constraints of the departmental budget & Execute sales processes and initiatives in accordance with a documented Operational Plan
  • Coach and mentor, the team members and existing promoter team, to ensure effective and efficient sales operations
  • Prepare & review reports for the activity, like targeted Vs achieved Man days, Productivity Vs Sales, Area wise Promoter wise sales analysis, Analyses and evaluate the effectiveness of sales, methods, costs, and results
  • For the effectiveness of the program/budget validate the sales data, man-days,Sales unit rate difference with agencies MIS & claimed raised by the vendors



Team Leader, Sales Operations

Hindustan Unilever Ltd
01.2005 - 03.2008
  • Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
  • Assist Sales mangers in achieving sales goals and objectives, usually by implementing and revising sales strategies and by directing and motivating the sales team
  • Maintain Day to Day Sales Report/MIS to Monitor Salesman Wise/Area Wise Sales Target Achievement
  • Budgeting of visibility, outlets sales target & Salesman Incentives monies in RS Unify system & ensure timely reimbursement to the outlets
  • Key person to mentor RS/ME to deliver Monthly Primary, Secondary Sales targets & Healthy ROI

Education

MBA - Marketing

Welingkar Institute of Management
Mumbai

Bachelor of Science - Chemistry

NG Acharya & DK Marathe College
Chembur Mumbai

Skills

  • Business Development and Planning
  • Territory Management (Dealers/Distributor)
  • Channel Sales
  • BTL Activation
  • Strategic Sales & Marketing
  • Data Analysis- Trend & Competitor
  • Operating Procedures and In House Policies
  • Product Placements & Promotions
  • Professional Relationships
  • Customer Satisfaction
  • Team Development & Management
  • Vendor Management

Accomplishments

  • Certificate of Best Performance Award during HUL Branch Conference in 2018
  • Certificate of Best Activation Branch Award during Britannia Industries Ltd in 2014 & 2016
  • Awarded Star Performer in 2012 in Spar- Krognos Ltd

Travelling, Music & Cricket

Travelling- to a different Places & explore new things/culture

Music - Likes to listen Romantic & Energetic Songs


Cricket - Team game, taught me patience & respond as per the situation demand 

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)

Technical Skills

MS Office (Word, Excel & Power point)

Personal Details

  • Date of Birth : 2 April 1982
  • Marital Status : Married
  • Residential Address : Room No-501, Bldg No-106, Devdoot CHS, New Mhada colony, PMGP, Mankhurd West Mumbai-400043

Timeline

Territory Sales Officer

Hindustan Unilever Ltd- Lakme
07.2016 - Current

Trade Activation Manager

Britannia Industries Pvt Ltd
06.2013 - 06.2016

Operational Manager West Region

Spar Krognos Pvt ltd.
04.2008 - 06.2013

Team Leader, Sales Operations

Hindustan Unilever Ltd
01.2005 - 03.2008

MBA - Marketing

Welingkar Institute of Management

Bachelor of Science - Chemistry

NG Acharya & DK Marathe College

Similar Profiles

  • Kushal Sharma

    Kushal SharmaKushal Sharma

    Channel Sales Executive at Hindustan UnileverChannel Sales Executive at Hindustan Unilever

  • RUKHSAR KHAN

    RUKHSAR KHANRUKHSAR KHAN

    Industrial Trainee at Hindustan Unilever LimitedIndustrial Trainee at Hindustan Unilever Limited

  • Kannan Manokaran

    Kannan ManokaranKannan Manokaran

    NA at Hindustan Unilever LtdNA at Hindustan Unilever Ltd

  • RANJEET KUMAR

    RANJEET KUMARRANJEET KUMAR

    General Manager – Strategy & Growth at McDONALD’S INDIA (HRPL)General Manager – Strategy & Growth at McDONALD’S INDIA (HRPL)

  • Karuna Gokarn

    Karuna GokarnKaruna Gokarn

    In-Charge Principal at St. Xavier’s College, Mumbai (Empowered Autonomous Institute)In-Charge Principal at St. Xavier’s College, Mumbai (Empowered Autonomous Institute)

CREATE PROFILE
Haresh Khanolkar