HARI PRAKASH KARCHERLA
Bengaluru
Summary
Strategic leader with over 34 years of extensive experience in handling complex businesses formulating & implementing high-level revenue-building strategies. Recognized as highly motivated business leader with a track record of leading a multifunctional team of sales, marketing, RTM, HR & supply chain department. Well-connected with industry professionals in automobile eco system and exposed in sports marketing. Experienced in developing long term strategies & deploying annual plans, programs & policies, designing marketing and human resources performance goals & monitoring performance. Actively associated with academic world, delivering lectures to Management schools in India and abroad. Associated with top B schools viz. IIMs and top B schools of USA as guest/visiting faculty; also spoke on Global Marketing Subjects in US Universities/Dubai Business Schools. Expertise in delivering talks on corporate governance/ethics in management/Business Strategy. Skilled in rolling-out training programs, developing BD teams to drive revenue & profitability by maximizing sales and enhancing market share. Proficient in devising distributor business models, enhancing the network of distributors and building good relationships with leaders and Key personnel of institutions in B2B space. Partnered in accelerating business growth, promotion & brand building through effective consumer insight and research, merchandising, channel P&L and trade marketing Team-based management style - with the zeal to drive visions into reality
Overview
40
40
years of professional experience
5
5
Languages
Work History
Independent Consultant/Trainer and B' School Facul
GIBS B’ School/Jain University/Dayanand Sagar School of Mgt
09.2020 - Current
- Handles Marketing Courses and the program of INNOVATION under Entrepreneurship development certification course. Also, an independent brand consultant, sales trainer for corporates, and visiting speaker at a few IIMs and Symbiosis Institutes.
Sales/Marketing/Human Resources
Valvoline Cummins (P) Ltd.
09.2010 - 09.2019
- Growth Path Sep’10- Mar’12: As General Manager Apr’12- Mar’15: As Assistant Vice President Since Apr’15: As Vice President (resigned from this role in Sep ’19) Key Result Areas: Managing over 220 distributors/sales team including Regional Managers/State Managers, RTM & Sales executives Steering all Brand and Product marketing communication and implementation strategy Lead the cricket as media for Valvoline brand – IPL with Kings Punjab/RCB and Virat Kohli as Brand Ambassador Driving key partners (Creative, PR, Media and Digital agencies) on strategic directions for both brand and product Head of HR team at Corporate for over 3 years – handles PMS/Recruitments/Manpower planning & Training. Highlights: Won the best business leader award consistently for 4 years in Valvoline Achieved CAGR in 5 years 11% against lube industry CAGR of 2.2% Developed India distribution model for Valvoline and developed SOPs
Chennai
Tata Concorde Motors India Ltd.
08.2006 - 08.2010
- Growth Path: Aug’06-Jun’10: As General Manager (SBU Head Chennai Business Unit) Jul’10-Aug’10: As Sr. General Manager Key Result Areas: Managed business of 250 crores including sales and service revenues Led a large team of 350+ employees and achieved success every year Acted as Business/HR Head and managed sales of cars and revenue growth from service/spare parts Highlights: Received the award from Shri Ratan Tata for leading the unit as India’s Largest Retail Outlet for Tata Cars for 3 consecutive years 2007/08/09 Led the Service Team to get second place in All India Customer Satisfaction Award (JDP survey) Increased Service revenues growth at 32% CAGR; market share growth by 4% in 2 years
- 100% Subsidiary of Tata Motors
National Manager – FMCG, Small Appliances, Auto and Consumer products
Chanrai Corporation
05.2003 - 04.2006
- Key Result Areas: Managed a large sales/marketing team of 155 people of top FMCG/durables like Gillette, J&J, Kodak, Samsung, Phillips, and Auto Brands Bosch and Bridgestone with turnover of 8000000 US$ (approxRs.500 Crores INR) Highlights: Led the Bridgestone brand team to a growth of over 30% each year during 3 year more than industry growths Expanded the retailer points by 400 in Lagos city for FMCG line and started mobike ‘route to market’ initiate Was actively involved in SAMSUNG WORLD CUP FOOTBALL JOURNEY into AFRICA continent – a mega event
- U.K., (Lagos, Nigeria)
Ceat Tyres & RPG Cables
05.1996 - 03.2003
- Growth Path May’96-Sep’97: As Product Manager Sep’97-Oct’99: As Regional Manager Oct’99-Dec’00: As Divisional Manager Dec’00-Nov’02: As Chief Manager-Training Dec 02-Mar’03: A Chief Manager(M&S) - RPG cables Highlights: Won Best Regional Manager Award in CEAT in 1998 Successfully launched Samrat Brand Tractor Brand in rural markets and Maestro Car Radials Pioneered the concept of Ceat Cricket Ratings for individuals and teams with Sunil Gavaskar’s PMG and made ‘Ceat’ visible with cricket thro’ ESPN/Star deal Handled big OEM/Institutional business for Industrial tyres as Corporate Manager. Worked with Mckinsey Consulting to develop a marketing strategy for CEAT for the decade
- Mumbai
Product Manager
Modi Rubber Ltd.
09.1994 - 04.1996
- Highlights: Successfully launched “Kissan” tractor range in Northern States Developed a blueprint for company’s foray into car radials two wheeler tyre business
- New Delhi
MRF Ltd.
08.1987 - 07.1994
- Growth Path Aug’88-Mar’90: As Sales Officer Mar’90-Jul’94: As Sr. Product Officer/ Product Executive Highlights: Played a big part in several launches like ZIGMA radials, Shakti Farm Tyres Actively engaged in MRF world series cricket world cup and MRF racing
- Chennai
Marketing Executive
TNT Skypak Couriers
11.1986 - 08.1987
- Secunderabad, Hyderabad
Management Trainee
Priya Cements
08.1986 - 11.1986
- Now with India Cements, Hyderabad
Education
M.B.A - Marketing
Kousali Institute of Management Studies, Karnatak University
Dharwad01-1986
B.Com - undefined
Hindu College, Nagarjuna University
Guntur01-1984
Skills
Brand & Sales Management
Distribution/Channel Management
Communication/Advertising
Sports with focus on cricket as media
RTM (Route to Market)
B2B and B2C Sales
Extracurricular
Squash/Cricket/Badminton and TennisUniversity/State Level also mentored Junior National Squash Players. Active in Veterans cricket and Tennis circuit. Squash/Cricket/Badminton and TennisUniversity/State Level also mentored Junior National Squash Players. Active in Veterans cricket and Tennis circuit.
Experience in academic world as faculty
- Delivered lectures in top US B schools - Bryant business school, NJIT (New Jersey), Florida Gulf Coat B school etc.
- Guest lectures in top B schools around NCR as visiting faculty – BML Munjal, Bennett University, JK school of business, UPES(Dehradun), Amity etc (2017-19)
- Also active as guest lecturer for new generation IIMs like IIM Amritsar, IIM Nagpur, IIM Bodhgaya.
- Now a Visiting faculty for upcoming B schools MARKETING COURSES viz. Consumer behavior, Advertising & Mass Communication and Retail management
- Conducted frontline training programs as Head of Sales Training in CEAT
- Sales training workshops to start ups in Gurgaon and B’lore.
- Business development techniques to start ups in NCR under Indian Academy of Entrepreneurship
Timeline
Independent Consultant/Trainer and B' School Facul
GIBS B’ School/Jain University/Dayanand Sagar School of Mgt
09.2020 - Current
Sales/Marketing/Human Resources
Valvoline Cummins (P) Ltd.
09.2010 - 09.2019
Chennai
Tata Concorde Motors India Ltd.
08.2006 - 08.2010
National Manager – FMCG, Small Appliances, Auto and Consumer products
Chanrai Corporation
05.2003 - 04.2006
Ceat Tyres & RPG Cables
05.1996 - 03.2003
Product Manager
Modi Rubber Ltd.
09.1994 - 04.1996
MRF Ltd.
08.1987 - 07.1994
Marketing Executive
TNT Skypak Couriers
11.1986 - 08.1987
Management Trainee
Priya Cements
08.1986 - 11.1986
B.Com - undefined
Hindu College, Nagarjuna University
M.B.A - Marketing
Kousali Institute of Management Studies, Karnatak University