Hari Prasad

Performance Marketing & Budget Management

➣ Plan and execute Facebook Ads (Lead Generation, CTWA, Pixel Retargeting) and Google Search Ads campaigns, managing a monthly budget of up to 30 lakhs.

➣ Maintain Customer Acquisition Cost (CAC) below 2% through strategic audience targeting, ad optimization, and cost-control measures.

➣ Conduct A/B testing on creatives, messaging, and landing pages to improve CTR and conversion rates.

WhatsApp Marketing Automation

➣ Implement and manage WhatsApp Ads using Interakt, creating automation workflows to capture and engage leads effectively.

➣ Integrate Pabbly to streamline data flow between Facebook Ads and WhatsApp leads, ensuring prompt follow-ups and nurturing.

SEO & Website Management

➣ Execute on-page and off-page SEO strategies, including HTML table fixes, internal/external linking, and CTA optimization for enhanced user engagement.

➣ Collaborate with Webflow CMS to update landing pages, fix 404 errors, and submit bulk sitemaps and indexing in Google Search Console.

➣ Monitor site traffic and performance metrics using GA4, GTM, and Microsoft Clarity for data-driven improvements.

Analytics & Reporting

➣ Track key metrics (CPL, CAC, CTR) and generate automated weekly/monthly reports in Google Sheets.

➣ Create dynamic dashboards in Looker Studio, providing real-time insights for stakeholders.

➣ Analyze user behavior through Microsoft Clarity to optimize user journeys and retargeting strategies.

Collaboration & Team Leadership

➣ Lead a team of 5 interns, providing training on digital marketing best practices and advanced analytics.

➣ Work closely with branding and sales teams to align campaign messaging, maintain brand consistency, and maximize ROI.

➣ Utilize ChatGPT Premium for solving marketing challenges, refining ad copy, and brainstorming campaign ideas.

➣ Managed and optimized Facebook Ads and LinkedIn Ads as per client goals.
➣ Creating media plan channel wise against budgets allocated by each client.
➣ Worked together with creative team to put fresh advertising concepts into practice.
➣ Handle events creation on meta via Conversion API and Pixel Code, as well as managed pixel placement on Google tag manager.
➣ Managed Google AdWords campaign setup and optimization for display and search advertisements.
➣ Managed monthly spending budgets up to 10 lakh.
➣ Worked for e-commerce site to generate sales.
➣ Worked on uploading Flipkart product feeds and campaign marketing.