HARIHARAN A

Performance Marketing:

• Generated leads for Pixelate from meta advertising initiatives, achieving a remarkable 3x ROAS from the Chennai market.
• Engineered lead generation campaigns for branding and performance marketing clients, leveraging advanced CRM tools and digital strategies. Increased lead conversion rate by 40%, and reduced client acquisition cost by 25%.

Brand Strategy:

• Engineered comprehensive digital marketing campaigns for 15+ clients at Pixelate, increasing social media engagement by 40% and driving a 25% boost in client revenue within six months
• Collaborated with the Business Development team and top management on impactful pitches, including successful engagements with Wheels India, Vummidi Bangaru Jewellers, and Equitas Small Finance Bank.

Team Leadership:

• Directed a high-performing team, fostering a collaborative environment; achieved a 50% increase in productivity, and a 30% reduction in campaign turnaround time.
• Provided leadership, mentorship, and guidance to the team, fostering a collaborative and high-performing work environment.
• Led efforts in social media page growth, lead generation, performance marketing campaigns, and organic content initiatives.

Business Development Support:

• Worked closely with the business development team to generate leads for Pixelate from the Chennai and Bangalore markets.
• Analyzed competitor tactics for client presentations, producing detailed reports and actionable insights that contributed to a 30% improvement in pitch success rate and client retention.

Cross-functional collaboration:

• Collaborated closely with the development team and external vendors to build high-converting landing pages. Increased conversion rates by 30% through effective wireframe development and UX optimization.
• Contributed to various industries including F&B, FMCG, Manufacturing, Apparel, Logistics, Hospitality, Clothing, and Automobile sectors.
• Facilitated communication and coordination between internal teams and external stakeholders, ensuring alignment and consistency in project execution; resulted in a 25% improvement in project delivery timelines.
• Leveraged MailChimp and AWeber to implement and monitor email campaigns, achieving a 20% increase in open rates and a 15% increase in click-through rates through targeted email marketing efforts.

• Developed creative multimedia assets for digital advertising, resulting in a 25% increase in click-through rates and a 20% boost in conversions
• Collaborated with sales teams to align email marketing efforts with overall business goals and drive lead generation
• Organized and conducted targeted webinars, enhancing engagement by 50% and increasing attendee conversion rates by 35%
• Managed pre and post-digital marketing activities for free webinars, including emailer campaigns to maximize attendance and engagement
• Managed pre and post-digital marketing activities for webinars, maximizing attendance and client engagement.