Harika Kochhar
Ahmedabad
Summary
Creative Content Professional with over 9 years of experience in content writing, content strategy, and social media marketing. Proficient in crafting compelling, SEO-optimized, and visually appealing content across diverse formats to drive brand awareness and audience engagement. Adept at executing result-driven content strategies, leading to increased website traffic, and lead generation. Looking forward to contributing value to a dynamic team, and driving continued success.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Content Lead
Relevance Lab
Bengaluru
05.2025 - Current
- Led content strategy and development for diverse digital platforms
- Collaborated with cross-functional teams to ensure content alignment with brand goals
- Managed editorial calendar and prioritized content production timelines effectively
- Developed content to ensure accuracy in grammar, spelling, punctuation, style, and tone
- Implemented best practices for SEO optimization using different tools within all published material
- Grew social media following and engagement across LinkedIn with targeted campaigns
- Designed and delivered brochures, program materials and communication assets using Canva that strengthened brand identity
Content Writer
MobifinX LLC/ Zeebu
Ahmedabad
09.2022 - 04.2025
- Devised end-to-end data-driven content strategy
- Conceptualized, published and maintained content across Mobifinx's website and social media
- Kickstarted newsletter on Linkedin with the name 'The Blockchain Beacon'
- Wrote SEO-optimized blogs providing helpful information on Blockchain, Cryptocurrency, DeFI, and NFT and gained 200+ views per blog
- Wrote 15 Google Ad copies which gained 500+ clicks per copy
- Kickstarted personal branding activities on LinkedIn
- Kickstarted influencer outreach activities
Content Manager
Turing Enterprises Inc
Palo Alto
06.2021 - 08.2022
- Handled a team of 10 people
- Kickstarted ORM strategies through Clubhouse, Quora, Reddit, Medium, Discord, Slack and other platforms
- Conceptualized and Executed link building strategies which grew the brand's authority from 32 to 42
- Used tools like Grammarly, Moz Pro, SEMrush, Ahrefs, Google Analytics, and BuzzSumo for determining agendas for guest posting
- Devised guest post strategies from concept to distribution including relationship building with the editors, writing and SEO in a quick turnaround time
- Build 200+ backlinks through guest posts
- Proofread and edited 200+ articles written by my team of writers
- Conceptualized and wrote landing page content for the website
- Kickstarted digital PR for the company
- Played an instrumental role in influencer marketing which brought 5 influencers onboard
Senior Content Writer
Uplers Solutions Pvt Ltd
Ahmedabad
01.2021 - 05.2021
- Kickstarted linkbuilding strategies through guest posting
- Kickstarted email marketing activities
- Wrote website content, social media creatives, blogs, and guest posts
Senior Content Writer
OpenXcell Technolabs Pvt Ltd
Ahmedabad
12.2018 - 12.2020
- Devised end to end guest post strategy
- Conducted outreach campaigns of 120 weekly emails
- Wrote and published over 100 pieces of guest posts on marketing, mobile app development, software development, and so on
- Got the brand published in reputed publications like Forbes, Entrepreneur, ReadWrite, Hackernoon, etc
- Build 300+ backlinks through guest posts
- 100+ articles proofread
- Efficiently negotiated and closed a contributor account deal worth $1000 in free
- Earned appreciation from industry leaders
Content Writer
AceInfoway Pvt Ltd
Ahmedabad
06.2017 - 06.2018
- Wrote website content, social media creatives, blogs and guest posts
- Created weekly newsletters and outreached prospect customers for conversions
- Played instrumental role in creative planning and review sessions, working with design team to improve quality of content and designs
Freelance Content Writer
Self Employed Writer
Surat
05.2015 - 05.2017
- Presented clients with unique copy options based on overall marketing objectives
- Reviewed and edited final copy for accuracy and oversaw all phases of production
- Managed a team of 3 writers and trained them for producing effective results
- Wrote blogs, guest posts, PRs, product descriptions, SEO friendly web content, and social media copies
Skills
- Content Writing
- Proofreading
- Content Strategy Development
- Keyword Optimization
- Content Management
- SEO Copywriting
- Graphic Designing
- Social Media Marketing
- Brand Positioning
- Team Leadership
- Influencer Partnerships
- Email Marketing
- PR Outreach
- Marketing Automation Tools
- Networking and Negotiation
- Team Management
- Leadership
- Project Management
- Community engagement
Certification
- Content Writing and Link Building - Udemy
- SEO 2024: Training with SEO Expert for Beginners - Udemy
- Technical Writing: How to Write Software Documentation - Udemy
- Viral Marketing and How to Craft Contagious Content - Udemy
- SEO Training: Google SEO, Mobile SEO, Content, Wordpress SEO - Udemy
- Content Marketing: Business Growth w/Content Marketing + AI - Udemy
Timeline
Content Lead
Relevance Lab
05.2025 - Current
Content Writer
MobifinX LLC/ Zeebu
09.2022 - 04.2025
Content Manager
Turing Enterprises Inc
06.2021 - 08.2022
Senior Content Writer
Uplers Solutions Pvt Ltd
01.2021 - 05.2021
Senior Content Writer
OpenXcell Technolabs Pvt Ltd
12.2018 - 12.2020
Content Writer
AceInfoway Pvt Ltd
06.2017 - 06.2018
Freelance Content Writer
Self Employed Writer
05.2015 - 05.2017