Summary
Overview
Work History
Skills
Certification
Timeline
Generic
Harika Kochhar

Harika Kochhar

Ahmedabad

Summary

Creative Content Professional with over 9 years of experience in content writing, content strategy, and social media marketing. Proficient in crafting compelling, SEO-optimized, and visually appealing content across diverse formats to drive brand awareness and audience engagement. Adept at executing result-driven content strategies, leading to increased website traffic, and lead generation. Looking forward to contributing value to a dynamic team, and driving continued success.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Content Lead

Relevance Lab
Bengaluru
05.2025 - Current
  • Led content strategy and development for diverse digital platforms
  • Collaborated with cross-functional teams to ensure content alignment with brand goals
  • Managed editorial calendar and prioritized content production timelines effectively
  • Developed content to ensure accuracy in grammar, spelling, punctuation, style, and tone
  • Implemented best practices for SEO optimization using different tools within all published material
  • Grew social media following and engagement across LinkedIn with targeted campaigns
  • Designed and delivered brochures, program materials and communication assets using Canva that strengthened brand identity

Content Writer

MobifinX LLC/ Zeebu
Ahmedabad
09.2022 - 04.2025
  • Devised end-to-end data-driven content strategy
  • Conceptualized, published and maintained content across Mobifinx's website and social media
  • Kickstarted newsletter on Linkedin with the name 'The Blockchain Beacon'
  • Wrote SEO-optimized blogs providing helpful information on Blockchain, Cryptocurrency, DeFI, and NFT and gained 200+ views per blog
  • Wrote 15 Google Ad copies which gained 500+ clicks per copy
  • Kickstarted personal branding activities on LinkedIn
  • Kickstarted influencer outreach activities

Content Manager

Turing Enterprises Inc
Palo Alto
06.2021 - 08.2022
  • Handled a team of 10 people
  • Kickstarted ORM strategies through Clubhouse, Quora, Reddit, Medium, Discord, Slack and other platforms
  • Conceptualized and Executed link building strategies which grew the brand's authority from 32 to 42
  • Used tools like Grammarly, Moz Pro, SEMrush, Ahrefs, Google Analytics, and BuzzSumo for determining agendas for guest posting
  • Devised guest post strategies from concept to distribution including relationship building with the editors, writing and SEO in a quick turnaround time
  • Build 200+ backlinks through guest posts
  • Proofread and edited 200+ articles written by my team of writers
  • Conceptualized and wrote landing page content for the website
  • Kickstarted digital PR for the company
  • Played an instrumental role in influencer marketing which brought 5 influencers onboard

Senior Content Writer

Uplers Solutions Pvt Ltd
Ahmedabad
01.2021 - 05.2021
  • Kickstarted linkbuilding strategies through guest posting
  • Kickstarted email marketing activities
  • Wrote website content, social media creatives, blogs, and guest posts

Senior Content Writer

OpenXcell Technolabs Pvt Ltd
Ahmedabad
12.2018 - 12.2020
  • Devised end to end guest post strategy
  • Conducted outreach campaigns of 120 weekly emails
  • Wrote and published over 100 pieces of guest posts on marketing, mobile app development, software development, and so on
  • Got the brand published in reputed publications like Forbes, Entrepreneur, ReadWrite, Hackernoon, etc
  • Build 300+ backlinks through guest posts
  • 100+ articles proofread
  • Efficiently negotiated and closed a contributor account deal worth $1000 in free
  • Earned appreciation from industry leaders

Content Writer

AceInfoway Pvt Ltd
Ahmedabad
06.2017 - 06.2018
  • Wrote website content, social media creatives, blogs and guest posts
  • Created weekly newsletters and outreached prospect customers for conversions
  • Played instrumental role in creative planning and review sessions, working with design team to improve quality of content and designs

Freelance Content Writer

Self Employed Writer
Surat
05.2015 - 05.2017
  • Presented clients with unique copy options based on overall marketing objectives
  • Reviewed and edited final copy for accuracy and oversaw all phases of production
  • Managed a team of 3 writers and trained them for producing effective results
  • Wrote blogs, guest posts, PRs, product descriptions, SEO friendly web content, and social media copies

Skills

  • Content Writing
  • Proofreading
  • Content Strategy Development
  • Keyword Optimization
  • Content Management
  • SEO Copywriting
  • Graphic Designing
  • Social Media Marketing
  • Brand Positioning
  • Team Leadership
  • Influencer Partnerships
  • Email Marketing
  • PR Outreach
  • Marketing Automation Tools
  • Networking and Negotiation
  • Team Management
  • Leadership
  • Project Management
  • Community engagement

Certification

  • Content Writing and Link Building - Udemy
  • SEO 2024: Training with SEO Expert for Beginners - Udemy
  • Technical Writing: How to Write Software Documentation - Udemy
  • Viral Marketing and How to Craft Contagious Content - Udemy
  • SEO Training: Google SEO, Mobile SEO, Content, Wordpress SEO - Udemy
  • Content Marketing: Business Growth w/Content Marketing + AI - Udemy

Timeline

Content Lead

Relevance Lab
05.2025 - Current

Content Writer

MobifinX LLC/ Zeebu
09.2022 - 04.2025

Content Manager

Turing Enterprises Inc
06.2021 - 08.2022

Senior Content Writer

Uplers Solutions Pvt Ltd
01.2021 - 05.2021

Senior Content Writer

OpenXcell Technolabs Pvt Ltd
12.2018 - 12.2020

Content Writer

AceInfoway Pvt Ltd
06.2017 - 06.2018

Freelance Content Writer

Self Employed Writer
05.2015 - 05.2017

Similar Profiles

CREATE PROFILE
Harika Kochhar