Harikrishnan Ashok
Bengaluru,Karnataka
Summary
Marketing & Brand Strategy Professional with experience in driving brand communications, media planning, and go-to-market strategies for global and D2C brands across technology, fashion, lifestyle, automobiles, and consumer electronics. Skilled in managing multi-channel campaigns, budget allocation, and cross-functional collaboration to deliver measurable growth. Expertise in launching brands in new markets, optimizing marketing performance, and building impactful brand narratives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Media Planner
M+C Saatchi Performance
06.2025 - Current
- Led marketing initiatives, market research, and media planning for brand launches in new markets, including Singapore and the UAE, aligning strategies with local consumer behavior and business objectives.
- Led GTM brand strategy, executing integrated campaigns across Search, Social, Programmatic, and App environments, delivering a 25–30% lift in brand awareness and a 20% increase in purchases for specific categories.
- Directed cross-functional teams (Digital Marketers, finance, and creative) to scale multi-market strategies, achieving a 15% improvement in ROI and 10–12% reduction in CAC.
- Implemented marketing automation and BAU simplification, cutting 20+ manual hours/month and boosting operational efficiency.
- Designed media strategies for service-based industries, driving 18–22% growth in customer acquisition, and a 15% increase in retention.
- Specialized in app-based performance marketing, optimizing in-app events that improved user retention by 25% and reduced cost-per-install by 12–15%.
- Managed media investments across India, UAE, Indonesia, and Singapore, executing campaigns that drove app downloads, engagement uplift, and strengthened brand loyalty across diverse consumer segments.
Senior Paid Social Specialist
Assembly Global
02.2024 - 02.2025
- Developed and executed full-funnel advertising strategies across branding, media planning, and marketing communications with a strong focus on Display and Social campaigns for marquee brands including Lenovo, Fossil, and Armani Exchange.
- Planned and managed cross-channel advertising to build brand visibility and drive product adoption, aligning campaigns with overall marketing and business objectives.
- Designed partner marketing strategies for global technology clients, including Intel and AMD, with responsibility for budget allocation, campaign planning, and ROI optimization.
- Collaborated with creative, media, and client teams to ensure seamless campaign execution, delivering measurable results in awareness, engagement, and sales impact.
- Worked on brand communications strategy, ensuring consistent messaging and positioning across media touchpoints.
Senior Manager Media Planning
Dentsu International
07.2023 - 01.2024
- Developed and executed branding strategies and managed online advertising for Bosch’s electrical home appliances and multiple D2C brands, driving awareness and sales growth.
- Partnered with leading brands in fashion, lifestyle, automobiles, and consumer electronics to deliver integrated marketing communication and brand-building campaigns.
- Optimized budget allocation on monthly and annual cycles, ensuring efficient use of resources and maximum ROI across channels.
- Collaborated with internal teams and external stakeholders to ensure campaigns aligned with brand objectives, guidelines, and overall positioning.
- Planned and managed performance-driven campaigns across Search, Display, Shopping, Video, App Install (Google Ads) as well as Meta Ads, LinkedIn Ads, DV360, and programmatic platforms.
- Drove e-commerce performance by partnering with brands to increase traffic, boost sales, and enhance digital ROI.
- Crafted data-driven media plans in collaboration with publishers and partners, optimizing budget allocation and campaign structures to match brand briefs.
- Provided strategic recommendations and delivered in-depth weekly performance reports, identifying optimization opportunities and showcasing measurable results.
- Selected and managed the most effective advertising channels for each brand, aligning with customer journeys and market dynamics.
- Led media plan presentations and acted as the primary liaison between internal teams, partners, and brands, ensuring flawless campaign execution and stakeholder alignment.
Digital Marketing Manager
The Media Ant
11.2020 - 06.2023
- Manage LinkedIn campaigns for top-tier brands, optimizing for B2B and professional audience engagement.
- Oversee campaign operations, optimization strategies, and budget allocation to maximize efficiency and ROI.
- Conduct in-depth campaign reporting, present insights in weekly brand calls, and provide strategic recommendations.
- Coordinate with internal teams and external stakeholders to align strategies with client goals.
- Focus on improving key performance metrics, including CTR, CPC, CPT, ROAS, CPL, and CPI.
- Oversee client digital assets, including landing page optimization and ad creatives, to enhance user experience and conversion rates.
- Provide strategic media solutions by upselling and cross-selling advertising options to help clients achieve their business objectives.
- Leverage data-driven insights to recommend the most effective media mix, maximizing campaign performance and ROI.
- Experienced in marketing communication and branding across the machine manufacturing, finance, food & beverage, fashion, and lifestyle industries.
Digital Marketing Executive (Internship)
Joys Interior Solutions
05.2019 - 08.2019
Education
MBA - Marketing
Alliance University
Bengaluru, KA08.2020
Bachelor of Commerce -
KVVS College
Kerala08.2016
Diploma - Digital Marketing
Internshala Trainings
10.2020
Skills
- Media Planning
- Media Strategy
- Digital Marketing
- Marketing communication
- Stakeholder Management
- Marketing Strategy
- Meta Ads
- Social Media Campaigns
- Consumer Behavior & Insights
- Strategic Planning
- Advertising
- E-Commerce
- Google Analytics
- Operations
- Online Advertising
- Adobe Analytics
- Google Ads
- Snapchat Ads
- Brand management
- AppsFlyer
- Power BI
- Programmatic
Certification
AI in Marketing
AI in Shopping ads
Languages
English
Hindi
Malayalam
Hobbies and Interests
Researching new technology, Learning about upcoming trends in advertising
Timeline
Senior Media Planner
M+C Saatchi Performance
06.2025 - Current
Senior Paid Social Specialist
Assembly Global
02.2024 - 02.2025
Senior Manager Media Planning
Dentsu International
07.2023 - 01.2024
Digital Marketing Manager
The Media Ant
11.2020 - 06.2023
Digital Marketing Executive (Internship)
Joys Interior Solutions
05.2019 - 08.2019
Diploma - Digital Marketing
Internshala Trainings
MBA - Marketing
Alliance University
Bachelor of Commerce -
KVVS College
Similar Profiles
Rory KellyRory Kelly
Senior Business Director at Saatchi & SaatchiSenior Business Director at Saatchi & Saatchi
Eshita BhattEshita Bhatt
SEO Specialist at Saatchi & SaatchiSEO Specialist at Saatchi & Saatchi
Donovan LeDonovan Le
Senior Copywriter at Saatchi & SaatchiSenior Copywriter at Saatchi & Saatchi
Nikita PradhanNikita Pradhan
Senior Specialist / Associate II, Accounts Payable at Alcon India Pvt LtdSenior Specialist / Associate II, Accounts Payable at Alcon India Pvt Ltd
Deepak P LDeepak P L
Quality Assurance Compliance Specialist at AmazonQuality Assurance Compliance Specialist at Amazon