Hari Krishnan
Bengaluru
Summary
Dynamic Assistant Manager - Creative at Freo, adept at elevating brand identity through innovative visual design and strategic branding. Expert in UI design and team leadership, I successfully delivered impactful marketing campaigns and optimized digital assets, enhancing engagement and performance. Proven ability to mentor teams and drive creative solutions that align with business goals.
Overview
2026
2026
years of professional experience
Work History
Assistant Manager - Creative
, Freo
Bangalore
02.2022 - Current
- Developed and maintained visual identity systems for Freo and sub-brands, ensuring consistency across digital and offline assets.
- Led visual communication and brand design for Freo product ecosystem, enhancing brand identity and marketing design.
- Designed diverse marketing materials including campaigns, social media creatives, ads, emailers, and landing pages.
- Created branded illustration styles, iconography, patterns, and reusable asset libraries to boost design efficiency.
- Built and managed responsive websites and campaign pages using Framer and Webflow, optimizing for SEO and performance.
- Supported product teams with UI design by creating screens, components, and prototypes for key initiatives.
- Collaborated with marketing, product, content, and leadership teams to align designs with business objectives.
- Managed end-to-end delivery of creative projects, ensuring timely execution and effective stakeholder communication.
Avail Finance
Bangalore
08.2021 - 01.2022
- Created high-converting static and motion ads for paid campaigns across Meta and Google platforms.
- Designed social media posts and campaign creatives to drive engagement and brand awareness.
- Developed UI components and micro-illustrations to enhance app visuals and user communication.
- Produced custom illustrations and branded icon sets aligned with Avail’s visual language.
- Ensured brand consistency by adhering to design guidelines across all marketing assets.
- Collaborated with marketing, content, and product teams to execute effective campaigns.
Wirality Media
Bangalore
02.2021 - 08.2021
- Designed social media posts, campaigns, and motion graphics for multiple client brands.
- Produced short videos, animations, and performance-focused creatives.
- Collaborated with account managers and clients to deliver timely, high-quality content.
- Conducted interviews and helped hire junior designers and interns.
- Mentored junior team members and supported their design growth.
Pitstop
Bangalore
04.2020 - 02.2021
- Designed social media creatives, marketing assets, and promotional visuals for automotive service campaigns.
- Produced and edited videos, including explainers, ads, and short-form social content.
- Planned and executed video shoots—scripting, framing, lighting, and directing on-site.
- Provided art direction for brand campaigns, ensuring consistency across static and motion content.
- Collaborated with marketing and content teams to deliver high-quality, timely creatives.
Foxymoron
Bangalore
12.2018 - 03.2020
- Created social media creatives, campaign assets, and digital ads for clients including Amazon, IKEA, A.O. Smith, and Postcard.
- Designed performance-focused visuals for multiple platforms (Facebook, Instagram, Google).
- Developed brand-aligned graphics, layouts, and visual concepts for product launches and ongoing campaigns.
- Collaborated with account managers and creative teams to deliver timely, high-quality content.
- Contributed to ideation, moodboards, and creative strategy for client pitches and campaign planning.
Level Up Sports
Bangalore
07.2018 - 12.2018
Design factory
04.2014 - 06.2018
Other Projects
.
- Designed landing pages and product marketing visuals for SaaS platform, enhancing user engagement.
- Built responsive Framer pages to optimize launches and customer journeys.
- Developed brand-aligned UI components, illustrations, and icon sets for cohesive branding.
- Created visual storytelling assets including diagrams and feature explainers to clarify product value.
- Collaborated with founders and product teams to effectively communicate product benefits through design.
- Established brand identities, logo suites, and visual guidelines for diverse clients.
- Developed comprehensive typography systems and illustrated patterns for consistent brand representation.
- Designed presentation decks and packaging concepts tailored to small businesses and startups.
Education
BA - Animation and Graphic Design
Yeldho Mar Baselios College
Kothamangalam01.2016
Higher Secondary -
Tharbiyath trust HSS
Muvattupuzha01.2013
Skills
- Branding and art direction
- Graphic design and illustration
- Team leadership
- UI design
- Visual identity design
- Brand development
- Saas
- motion graphics
- Creative problem solving
- Team mentorship
- Film production
- Digital painting and drawing
- Adobe Illustrator and Photoshop
- After Effects and Lightroom
- No-code web builders - framer & webflow
- figma & XD
- Stripo Mail
- Swipe Pages
Disclaimer
I hereby declare the above given details are true to best of my knowledge.
Languages
- Malayalam
- English
- Hindi
- Tamil
Personal Information
- Age: 29
- Father's Name: P. A. Krishnan
- Date of Birth: 03/01/96
- Gender: Male
Timeline
Assistant Manager - Creative
, Freo
02.2022 - Current
Avail Finance
08.2021 - 01.2022
Wirality Media
02.2021 - 08.2021
Pitstop
04.2020 - 02.2021
Foxymoron
12.2018 - 03.2020
Level Up Sports
07.2018 - 12.2018
Design factory
04.2014 - 06.2018
Other Projects
.
BA - Animation and Graphic Design
Yeldho Mar Baselios College
Higher Secondary -
Tharbiyath trust HSS