HARINI K S

Key responsibilities and Core Competencies

• External Communications: Responsible for ensuring positive messaging via media related advisories and implementation of Communication programs under five major verticals: Corporate& sustainability EVs, International Business, entire range of products from Moped, Scooters, Commuter Motorcycles to Premium Motorcycles including UK-based Norton Motorcycles, factory racing team - TVS Racing and CSR wing – SST.
• Stakeholder Management: Strategize with leadership team, MD and CEO offices as well as internal stakeholders such as, product management, sales & marketing and R&D to maximize brand awareness.
• Strategy: Devise Annual & Quarterly Communication Strategy for the company as well as individual products.
• Internal Communications: Responsible for formulation of internal communication plan and media training for senior executives to align with broad company goals.
• Vendor & Agency Management: Responsible for strategic management of PR, Digital & Creative agencies for effective implementation of domestic and global communication campaigns.
• Media Relations: Liaise directly with media to ensure trust-based relationships to drive key messaging and strategic communication.

Achievements

• Creating the strategy and driving narratives for the EV entry and consolidating the leadership position in the segment for the company
• Strategized and led two international launches for the company in Dubai and Bangkok
• In the absence of the head of communication, led the function for over two years
• Handled multiple crises for the company including disruptions from competition, policy framework, loss of lives etc.
• Designed numerous campaigns that have won awards including SABRE Asia, Emmys, Fulcrum.

Key responsibilities and Core Competencies

• Implement corporate communication plan to sustain and enhance the overall image of Hinduja Global Solutions
• Creation of communication collaterals in collaboration with sales, marketing, and functional specialists
• Liaison with the advertising agencies to develop advertisements and other communication collaterals
• Planning and implementing internal and external branding activities
• Quality control for deliverables, standardization of messaging across audiences, implementing policy decisions etc.
• Develop content for an E-magazine - Global Connect
• Organize the annual event “Rang Tarang”, client visits and other delegate visits

Achievements

• Successfully managed the internal branding transition of HTMT to Hinduja Global Solutions

Key responsibilities and Core Competencies

• Documenting the processes of all programmes run by the Foundation
• Content development for the quarterly newsletter “Learning Curve”
• Coordination with the advertising agency across campaigns
• Manage the portal azimpremjifoundation.org
• Regular coverage in relevant magazines

Achievements

• Instrumental in organizing the National Conference on Enhancing Learning in Elementary Education held in Bangalore during July 2004.

Key responsibilities and Core Competencies

• Handling corporate communication activities including newsletters, events, direct mailers, media relations etc. for various clients like Resil (chemicals), Tencel India (textile), Curtin University, Western Australian University etc.