Adobe Illustrator
Harini Nagaraj
Marketing Director
Bengaluru,KA
Summary
Innovative Marketing Director with 9 years success in creating on-brand marketing campaigns, planning operations, and overseeing content. Data-driven approach to prospecting leads, developing strategies and improving ROI. Experienced in working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising, UX, and online content development. Detail-oriented, attentive, and decisive leader. Motivated to learn, grow, and excel.
Prepared to take on a challenging position with opportunity to make lasting impact on company and customer success.
Overview
4
4
Languages
5
5
Certifications
9
9
years of post-secondary education
9
9
years of professional experience
Work History
Director of Marketing & Strategy
Lumos Learning
Piscataway, NJ
07.2020 - Current
- Reported to CEO/CTO
- Developed practical strategies for all teams (digital, advertising, communications, product, research, and creative)
- Planned & managed monthly, quarterly and annual budget of over $300,000.
- Drove branding, positioning, and pricing strategies for all products.
- Established hiring plans and processes for department.
- Spearheaded market research to identify branding opportunities, sustain loyal customer base, and reach new market segments.
- Organized and executed robust, creative experiential marketing events.
- Networked with industry experts and influencers to drive brand awareness and promote unique position in marketplace.
- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
Senior Marketing Manager
Lumos Learning
Piscataway, New Jersey
01.2019 - 07.2020
- Reported to CEO/CTO
- Established and managed overall business plan for B2B and B2C.
- Developed creative programs to meet business goals, including partnership building, event sponsorship, speaking opportunities, and consumer experience design.
- Curated industry-related items to develop meaningful content for website and social media.
- Studied market trends and market reaction to promotional activities to propose strategic adjustments.
- Secured multi-year customers by recommending strategies to promote brand effectiveness and highlighting product benefits.
- Created documentation outlining research findings for use by marketing, and sales team to leverage.
- Collaborated with external creative agencies and vendors to support marketing efforts while maximizing savings.
- Worked closely with development department to influence product roadmaps and UX.
General Manager of Marketing
Lumos Learning
Piscataway, New Jersey
01.2017 - 12.2018
- Reported to CEO/CTO
- Managed marketing budget and associated P&L to execute marketing strategies for B2B and B2C segments.
- Designed, implemented and enhanced marketing initiatives for all states in the US to maximize outreach and sales of all products.
- Created over 25 marketing campaigns, which resulted in 32% increase in revenue.
- Built and improved customer engagement plans, doubling renewal rates.
- Advocated for customer requirements learned from interviews and case studies.
- Improved campaign performances by adopting affordable digital tools, simplifying marketing functions, and developing the team.
- Launched new product lines and leveraged more channels for B2B sales.
Digital Marketing Manager
Lumos Learning
Piscataway, New Jersey
01.2016 - 12.2016
- Reported to CEO/CTO
- Increased customer engagement and website traffic through strategic digital campaigns.
- Monitored and analyzed social media and online marketing campaign results.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Improved page content, keyword relevancy, and branding to achieve traffic growth of over 200%.
- Maintained expert-level skills in digital platforms such as Google Ads and Analytics.
Marketing Team Manager
Lumos Learning
01.2015 - 12.2015
- Reported to CEO/CTO
- Drove all digital campaigns and channel initiatives to improve lead generation by over 200%.
- Ensured brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
- Analyzed consumer behavior and determine customer personas.
- Created and implemented content marketing campaigns and tactics.
- Analyzed, tracked and monitored all campaign performance against goals.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Provided research and development on products to showcase benefits and retain customers.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
Marketing Team Lead
Lumos Learning
Piscataway, New Jersey
01.2014 - 12.2014
- Reported to CEO/CTO
- Generated leads while managing marketing campaigns and programs.
- Developed creative sales tools, including presentations, trend reports, demo accounts, and product data sheets.
- Prepared reports weekly, by collecting and summarizing funnel data.
- Managed CRM team, creative team, and UI/UX team.
- Liaised between CRM and Sales team to maintain efficient prospecting.
- Trained all team mates on products, services, and processes
Marketing & Business Development Coordinator
Lumos Learning
Piscataway, New Jersey
01.2013 - 12.2013
- Reported to Marketing Manager
- Managed conversion of inbound traffic into qualified leads and also driving effective prospecting.
- Executed events and campaigns producing qualified leads.
- Set up standardized CRM processes.
- Ensured timely follow-ups by sales team.
- Monitored competition and presented performance reports periodically.
- Analyzed data from previous and current marketing campaigns to improve future results.
Marketing Associate
Lumos Learning
Piscataway, New Jersey
07.2012 - 12.2012
- Reported to Marketing Manager.
- Executed all campaigns (email, social, sales call) on a timely basis.
- Used multiple web-analytics data points to benchmark, measure and improve online campaign results.
- Wrote engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Customer Relations Associate
Lumos Learning
Piscataway, New Jersey
01.2012 - 06.2012
- Reported to Customer Service Manager.
- Provided live support to customers in a fast-paced environment.
- Created a company-wide troubleshooting resolution tree to evaluate tickets.
- Leveraged personal expertise to find appropriate solutions. Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Collected customer feedback and made process changes to exceed customer satisfaction goals.
- Boosted sales through efficient follow-ups and collaterals.
- Developed landing pages, creatives and content to drive conversions
Education
Executive Program in Management - Marketing & HRM
SJMSOM, IIT Bombay
Mumbai 08.2019 - 07.2020
Disruptive Strategy - Business Education
Harvard Business School Online
Boston, MA 01.2019 - 05.2019
Bachelor of Architecture - Architectural And Building Sciences
UVCE
Bangalore 08.2005 - 07.2011
Pre University Course - Physics, Chemistry, Math, And Biology
Rural College
Kanakapura 06.2003 - 06.2005
Skills
Marketing Strategy
Certification
Google Analytics
Accomplishments
- Represented the company in several industry-focused conferences in the US.
- Developed product-focused speaker sessions/workshops for multiple industry conferences.
- Provided guidance on capstone projects for IIT Kanpur Management students.
- Invited participation in Amazon AdCon (Seattle, WA).
- Built product, design, business development, crm, and marketing teams.
- Collaborated with content, development, and support teams to design over 300 programs.
Software
Adobe Indesign
MS Office
Sendinblue
Mailchimp
Canva
Optimizely
CrazyEgg
Hubspot
Hotjar
Hootsuite
Trello
Adobe XD
Timeline
Google Analytics
04-2021
Amazon Advertising
04-2021
Google Ads (Search & Display, 360)
04-2021
Director of Marketing & Strategy
Lumos Learning
07.2020 - Current
Executive Program in Management - Marketing & HRM
SJMSOM, IIT Bombay
08.2019 - 07.2020
Design Thinking
05-2019
Senior Marketing Manager
Lumos Learning
01.2019 - 07.2020
Disruptive Strategy - Business Education
Harvard Business School Online
01.2019 - 05.2019
Big Data
01-2018
General Manager of Marketing
Lumos Learning
01.2017 - 12.2018
Digital Marketing Manager
Lumos Learning
01.2016 - 12.2016
Marketing Team Manager
Lumos Learning
01.2015 - 12.2015
Marketing Team Lead
Lumos Learning
01.2014 - 12.2014
Marketing & Business Development Coordinator
Lumos Learning
01.2013 - 12.2013
Marketing Associate
Lumos Learning
07.2012 - 12.2012
Customer Relations Associate
Lumos Learning
01.2012 - 06.2012
Bachelor of Architecture - Architectural And Building Sciences
UVCE
08.2005 - 07.2011
Pre University Course - Physics, Chemistry, Math, And Biology
Rural College
06.2003 - 06.2005
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