Hariom Shubham

As an Online Reputation Manager at Physics Wallah, I oversee and manage the brand’s digital presence and reputation across various online platforms. Working under the PR team, my role focuses on enhancing brand trust, responding to public queries and maintaining a positive narrative about the organization.

• Monitor and respond to student queries, reviews and feedback across platforms such as YouTube, Instagram, Facebook, LinkedIn, Twitter and Play Store to maintain a positive brand image.
• Coordinate with cross-functional teams including tech, academics, and customer support to provide accurate and timely resolutions.
• Craft professional and impactful responses that reflect the brand’s voice, ensuring a helpful and empathetic experience for the audience.
• Analyze public sentiment and feedback trends to support the PR team with actionable insights for campaign improvement and brand strategy.
• Contribute to reputation management strategies and proactively handle sensitive or critical concerns.

Key Benefits & Contributions:

• Played a vital role in sustaining high student satisfaction and trust.
• Supported large-scale brand campaigns by providing frontline engagement insights.
• Helped in reducing negative reviews and improving ratings through consistent, thoughtful communication.

• In the role of Content Writer at The Budgetpe, a commitment to producing high-quality content that informs and engages the audience is essential
• Responsibilities include crafting articles, blog posts, and promotional content tailored to the all sector
• This position requires a strong command of language and an understanding of the target market to deliver effective messaging
• Produced informative and engaging articles that increased web traffic and audience interaction
• Collaborated with the marketing team to develop content strategies that align with business objectives
• Utilized SEO techniques to enhance content visibility and drive organic traffic

• Analyzed competitors' social media activities to identify best practices and areas for improvement
• Collaborated with internal teams to ensure messages are consistent across all channels
• Managed and monitored social media accounts to ensure a positive brand image and respond to customer inquiries
• Cultivated relationships with influencers and industry leaders to increase brand awareness and recognition