Hariprasad R A
BANGALORE
Summary
Marketing Automation Specialist with proven success in building and optimizing high-impact email, webinar, Trade shows, and digital advertising campaigns. Expert in Marketo landing pages, Farms, Email development, Campaign setup, and audience segmentation. Skilled at aligning automation strategies with business objectives, collaborating across teams, and delivering measurable improvements in engagement, pipeline, and ROI.
Overview
12
12
years of professional experience
Work History
Marketing Operations - Senior Data Specialist
iManage
BANGALORE
10.2020 - Current
- Own end-to-end execution of email, webinar, and paid media campaigns in Marketo using dynamic content, personalization tokens, and automated workflows.
- Built and executed A/B tests for email campaigns and landing pages to support online and offline events, marketing emails, and monthly newsletters targeting customers, prospects, and partners.
- Managed a team of 4 Data Analysts and led data hygiene initiatives such as deduplication, enrichment, field normalization, and regular audits to ensure high-quality, reliable data, and managed the list segmentations for targeted marketing efforts.
- Administered and optimized Salesforce and Marketo platforms, managing user roles, platform configurations, and integrations to ensure accurate and consistent data across Sales and Marketing.
- Designed and maintained custom reports and dashboards to track campaign performance, pipeline health, conversion metrics, and forecast accuracy.
- Collaborated with cross-functional teams—including Sales, Channel Partners, and Demand Generation—to execute targeted campaigns across global regions and time zones.
- Developed, executed, and reported on Account-Based Marketing (ABM) campaigns using Demandbase, focusing on high-value target accounts.
Senior Marketing Analyst Database services
True Influence
BANGALORE
06.2015 - 09.2020
- Conducted in-depth data validation and hygiene checks on marketing and campaign data sourced from multiple vendors to ensure accuracy, completeness, and readiness for use in Marketo-driven campaigns.
- Performed large-scale data cleansing and transformation using HIVE on AWS EMR, ensuring data integrity before importing into marketing platforms such as Marketo and Salesforce.
- Supported campaign targeting and segmentation by writing complex SQL queries to extract and prepare data based on behavioral, demographic, and firmographic attributes.
- Merged incoming lead data with existing records in Marketo and Salesforce, maintaining historical accuracy and audit trails while avoiding data duplication.
- Executed QA processes on campaign and operational data to ensure high deliverability, proper segmentation, and overall database hygiene across platforms.
- Performed A/B testing and data quality analysis across sources to optimize segmentation logic and ensure clean, reliable inputs for campaign workflows.
Marketing Operations Specialist
Maa Communications
BANGALORE
08.2014 - 03.2015
- Managed end-to-end email marketing strategy—from planning and content creation to segmentation, testing, deployment, and performance reporting. I collaborate closely with Sales and Marketing teams to generate Salesforce reports, assign leads, update records in bulk, and support campaign execution with timely analytics and insights.
- Experienced in building and customizing dashboards, page layouts, and workflows in Salesforce to improve visibility and productivity. I also assist with preparing weekly sales activity reports and conducting data hygiene across platforms like Salesforce and Zoho.
- Coordinated daily operations to ensure efficient workflow across departments.
- Analyzed data to identify trends and inform operational decisions.
- Collaborated with cross-functional teams to resolve operational challenges.
Senior Research Analyst
LeadGen Technologies
TUMKUR
06.2013 - 08.2014
- Conducting research on products and services as specified.
- Conducting research on the design and development of products and services.
- Analyzing, evaluating, and interpreting research results.
- Analyzing data and results relating to the development of projects.
- Developed reports summarizing research findings for stakeholders.
- Collaborated with cross-functional teams to enhance product offerings.
- Mentored junior analysts in research techniques and best practices.
- Analyzed data sets to generate insights for strategic decision-making.
Education
Diploma - CSE
H M S Polytechnic Tumkur
Tumkur06-2013
Skills
Excel
Google Sheets
Google Suite
VLOOKUP
Pivot tables
Graphs & Charts
MS Word
SQL Queries
PowerPoint
Data cleansing
Data validation
Tools Handled
Marketo
Hubspot
Salesforce
DemandBase
Leandata
Zoominfo
LinkedIn Sales Navigator
Strikeiron
Scrape Storm
Asana
Timeline
Marketing Operations - Senior Data Specialist
iManage
10.2020 - Current
Senior Marketing Analyst Database services
True Influence
06.2015 - 09.2020
Marketing Operations Specialist
Maa Communications
08.2014 - 03.2015
Senior Research Analyst
LeadGen Technologies
06.2013 - 08.2014
Diploma - CSE
H M S Polytechnic Tumkur
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