Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
HARI PRASAD THURPU

HARI PRASAD THURPU

Hyderabad

Summary

Having 9+ years of experience in digital marketing. I am seeking to obtain a responsible, challenging, and awarding position in Web Analytics and Digital Marketing with an established track record where my skills and technical abilities can be utilized.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Senior Experience Specialist

Verizon
Hyderabad
09.2023 - Current
  • Build dashboard on QlikSence
  • Work with different teams to get access to adequate databases to build dashboard
  • Closely working with onshore team to gather all the requirements and document them
  • Create wire frame and have a brainstorming session within team to get if there are more ideas
  • Seek feedback on draft version of the dashboard and make the changes accordingly
  • Been part of Agile team and played a business owner role
  • Working closely with Agile team and share all the requirements with the team

Senior Associate

Ernst and Young
06.2020 - Current
  • Creating dashboards using Power BI and Advanced Excel and deriving insights using these dashboards
  • Migrated major excel reports to Power BI for better visibility and user experience
  • Root cause through deep analysis of data to reach a point where actionable solutions can be derived
  • Deep dive analysis to understand user journey on the website
  • Tag audit to make sure all the tags are properly triggered before any page is published

Senior Analyst

KPMG International
05.2018 - 05.2020
  • QA landing pages to ensure all the tags are getting triggered both on staging and production
  • Creating tracking codes using tracking code generator tool
  • Handling end to end process of campaign tracking creation and classifying tracking codes using SAINT
  • Regularly monitoring the campaign data to check if the tracking codes are being properly classified
  • Preparing the campaign dashboards to evaluate the campaign performance on various channels

Advisory Analyst

Accenture
08.2016 - 05.2018
  • Handling end to end process of campaign tracking creation and classifying tracking codes using SAINT
  • QA landing pages to ensure all the tags are getting triggered both on staging and production
  • Refresh the dashboards on Tableau and generate business insights
  • Evaluate the effectiveness of new changes that are made on various sections of the website
  • Preparing the campaign dashboards to evaluate the campaign performance on various channels

Process Specialist

Infosys
07.2014 - 08.2016
  • Creating, monitoring and optimizing Google Ads campaigns
  • Conducting keyword research, configure ad groups and reviewing the ad copies
  • custom reports and Periodic reports on Adobe Analytics, Ad hoc, Report Builder and Data Warehouse to fulfill ad
    hoc requests
  • Work with cross-functional teams, including Merchandising, Creative and Product Management, to develop site
    improvement projects

Education

Master of Computer Applications -

Kakatiya University

Skills

  • Adobe Analytics
  • Google Analytics
  • Google Ads
  • MS Excel
  • MS Powerpoint
  • Power BI
  • QlikSense
  • User Experience
  • Personalization
  • Generative AI
  • Marketing Automation
  • Adobe workfront

Certification

  • Certified on Google Analytics
  • Certified on Google Ads

Languages

Telugu
First Language
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Tamil
Intermediate (B1)
B1

Timeline

Senior Experience Specialist

Verizon
09.2023 - Current

Senior Associate

Ernst and Young
06.2020 - Current

Senior Analyst

KPMG International
05.2018 - 05.2020

Advisory Analyst

Accenture
08.2016 - 05.2018

Process Specialist

Infosys
07.2014 - 08.2016

Master of Computer Applications -

Kakatiya University

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