Hariraj Balachandran

Joined as Account Manager and later promoted as Senior Account manager and with the consistent performance later promoted as the Group manager ,3 levels of promotions within 6 years.

· Handled all key business segments like ,Government ,Jewellery , Textiles ,Local retail.

· Winner of the Dabaag award during the Fy 20-21 ,which is considered as the biggest award across 75 radio stations.

· Consista

· Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.

· Driving top line business by new client acquisition & retention of existing clientele with focus on increasing market share and revenue. • To create / maintain excellent relationships with clients and with the specified persons and be able to tailor pitch the product according to their specifications. • To generate regular feedback on market conditions, competition and other factors influencing sales. • Ensure timely collection of all revenue from clients.

Highlights of FY 21

• Dabangg award winner and Q4 flamethrower award winner
• 130% Achievement
• 27 lacs generated exclusively from the MMS deals
• Newly assigned auto category biller share increased from 15% to 65% and market share has been increased from 21% to 28%
• Converted 6 radio deals to MMS including a 17L deal which was supposed to be a 4.5L FCT deal
• Holds 24% MS & 66% BS. 26% of clients billed are exclusive to Mirchi
• Even in this pandemic situation ideated and executed the Mirchi Pink ride and Shopping festival. Guided the team members for the complete ideation and execution of the Shopping festival and Mirchi Pink ride. Both the events closed with 100% Perfection. Both the events together with help to onboard 11clients and generated a revenue of 5 lacs.

Highlights of FY 20

• 106% Target achievement ,1.78 CR achievement against a target of 1.68 CR
• Closed the highest MMS deal with the Jewellery Client [3Lacs ]
• 27% market share from government , 32% market share from Jewellery and 37% market share from political was a major highlight
• In the overall market government billers reduced from 65 to 52 billers, but we have increased our biller share from 75% to 88%
• 148% Achievement in MA and bringing sponsors for Mirchi Valentine 2020, Mirchi Movie Night Kalki, Adhithya Varma launch function, Finals movie song video Launch, Mirchi Kidzathone
• Closing the highest MA deal from Trivandrum ‐Mirchi Valentine 2020 thereby bringing in 7.5 Lacs from single activity ‐Title, Presenting and powered by closed . Involved from the scratch to the final event execution and thereby coordinating with all other sales and programming teams. Monitored and supported team members for bringing in more revenues through barter deals and clients from other categories like automobile.
• Actively involved in changing the Michi movie night structure from a single movie night to multicity movie nights along with the teaser, trailer, and Audio launches. Bring in celebs with the support of the programming team and thereby accelerating revenues by convincing the client with high-volume proposals.

Highlights of FY 19

• 110% Achievement ,1.65Cr target achievement against a target of 1.5 Cr
• Maintaining 27% market share from the assigned verticals
• Relationship with the top authorities help the get Calicut stations empanelment at a higher ER which is far higher than the running rate .
• 14 New billers were added to the system
• 95% of the government departments were enrolled for Calicut campaigns within one month from the date of Calicut rate empanelment
• 88% achievement in MA at that time the MA was struggling in Trivandrum station. Back to back movie nights and heart day special program help to increase the brand visibility and trust from the clients. Initiated the first shopping Mall activation in Trivandrum. For all the MA activations completely lead the team in closing the activities and in the complete execution. The movie night style has been changed and increased the business scale.

Highlights of FY 18

• 146 % Achievement [1.46 Cr achievement against a target of 1 crore ]
• Government Market share was improved from 17% to 23 %
• 33 new government billers were added to the cochin station. [within three months after getting IPRD rate approval]
• 13 new billers were added to Trivandrum government category which helps to get a revenue hike of 23 lacs when compared to previous year
• 28 New billers were added to the system
• Annual Deals signed with top clients which helps to maintain high market share among the top billers

Highlights of FY 17

• 105% Achievement and 42 lakhs achievement against a target of 40 lakhs.
• Added 30 new billers by generating 24 lakhs revenue
• Increased the category share of Jeweler market share from 18% to 23% and Health care from 16 Clients

Introduced and initiated special marketing projects for concentrating small, medium and micro enterprises [SME] which resulted in adding more than 120 SME business within 6 months from the given area, Direct sales focus to identify and uncover opportunities.

Introduced direct marketing strategies which helps to reach company products to new customers, successfully closed TSP business with education segment ,health care segment, co-operative segment, government sector and business segment which resulted in the increased revenue.

· Cultivated a good relationships with customers which helps to achieve Up-selling and cross-selling sales .

· Identified , recruited new channel partners, contractors, engineers, builders within assigned region.

· Worked with team managers to create effective business plans for increasing sales in particular areas and added number of new clients such as hospitals, educational institutions, banks, small business units and corporate business to the existing customer base.

· Track record of consistently achieving sales targets and maintained proper tracking of the accounts of large number of organizations.