HARISANKAR MENON
Mumbai
Summary
Results-driven professional with extensive experience in sports data analytics and technology sales across the Indian Subcontinent and international markets. Demonstrated success in leveraging data-driven insights to drive sales growth, optimize performance, and enhance customer engagement. Proven ability to manage complex sales cycles, build strong client relationships, and deliver tailored technology solutions to meet diverse client needs. Adept at navigating cross-cultural environments and leading teams to achieve strategic objectives
Overview
13
13
years of professional experience
Work History
Sales Manager
Stats Perform Content Limited
Mumbai
2024.07 - Current
- Played a pivotal role in driving substantial growth and meeting strategic goals across the Asian subcontinent
- Extensive experience in the Indian Subcontinent market, with a deep understanding of regional dynamics and customer preferences
- Implemented CRM tools and sales analytics to track performance, forecast sales, and optimize sales processes
- Successfully closed key deals with high-profile clients, including Dream11, My11Circle, Super Six, and Hindustan Times.
Associate Manager
N. A. Sportz Interactive Private Limited
Mumbai
2021.07 - 2023.07
- Spearheaded the Business Development for Sports Data, Technology, Content, and Media offerings during the final year of tenure
- Integral member of the sales and business development team at a 500+ employee company, driving substantial growth and achieving strategic goals
- Successfully increased regional sales by 3x times through targeted strategies and client-focused solutions
- Developed and maintained relationships with key stakeholders, leading to long-term contracts and repeat business
- Identified and capitalized on emerging market trends, expanding the company's footprint in the Indian subcontinent and international markets
- Collaborated with product development teams to tailor data solutions that meet specific client needs and drive business growth
- Delivered compelling presentations and product demonstrations that effectively communicated the value proposition of sports data technology
- Notable Clients and Deals Closed: Women’s Premier League (BCCI), European Cricket Network, International Hockey Federation, Hockey India, Sony Pictures, Dream 11, My11Circle, Paytm First Games, Fanfight & Cricket.com (Head Digital Group), Gamezy, Fancraze, GG Poker, Delhi Capitals, Rajasthan Royals, Punjab Kings, Jamshedpur FC, Network18 (Viacom Group), Times Group, and many others.
Senior Associate
N. A. Sportz Interactive Private Limited
Mumbai
2018.02 - 2021.07
- Integral member of the sales and business development team at a 500+ employee company, driving substantial growth and achieving strategic goals
- Developed and maintained relationships with key stakeholders, leading to long-term contracts and repeat business
- Identified and capitalized on emerging market trends, expanding the company's footprint in the Indian subcontinent and international markets
- Collaborated with product development teams to tailor data solutions that meet specific client needs and drive business growth
Marketing Intern
LOC FIFA U-17 World Cup India 2017
Kochi
2017.10 - 2017.10
- Assisted the Venue Volunteer Officer in daily tasks such as attendance of the volunteers, timely distribution of meals to the volunteers, payment of travel allowances based on attendance, disbursement of accreditation and uniforms
- Assisted in manning the welcome desks for VIPs at all the stadiums, escorting the guests and dignitaries to their respective seating, and ensuring that all services as per the protocol guidelines are rendered to them
- Managed Value-In-Kind (VIK) management, including assisting in the movement of products and safe storage
- Assisted in the installation of signage and branding at the venues
- Assisted in the implementation of the Youth Programme at the venue.
Sports Content Intern
SportsMechanics India Pvt Ltd
Chennai
2017.04 - 2017.05
- Educated on a leading cricket league and its franchisees in South India on the scope of digital marketing and its potential impact on their topline
- Worked on the evaluation and scope analysis of social media campaign analysis tool Unmetric to help the organization enhance its services, identify new business opportunities, and presented findings to the business team of the organization
- Conducted a business analysis on Pro Kabbadi League to understand the business of the sport and to identify new business opportunities for the organization
- Recommended a marketing pitch on sports sponsorship opportunities and their business impact for a leading telecom operator in the country
- Authored blogs and articles for a leading brand in the commercial banking industry associated with IPL 2017 on the secrets to success, game plan, and strategies for franchisees in the current season as a part of their fan engagement initiatives using advanced data analytics, mining, and visualization techniques
- Worked on the concept of forced and unforced errors in cricket similar to that of tennis.
Senior Marketing Engineer
Amara Raja Group - Industrial Batteries Segment
Chennai
2014.08 - 2016.08
- Identified current and future customer requirements by establishing personal rapport with potential and actual customers
- Established new accounts by identifying potential customers, planning and organizing sales call schedules
- Developed customer staff by providing technical data and training
- Submitted orders by conferring with technical support staff on costing and engineering changes
- Prepared sales engineering by collecting, analyzing, and summarizing sales information and engineering and application trends
- Maintained professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, participating in professional societies
- Contributed to team effort by accomplishing related results where necessary.
Sales Officer
The Supreme Industries Ltd
Chennai
2013.12 - 2014.08
- Achieved monthly sales and collection targets
- Managed distributor and dealer management
- Handled institutional sales
- Worked closely with the Customer service team to meet customer expectations.
Technical Sales Officer
Henkel Adhesives Technologies India Pvt. Ltd
Madurai
2011.06 - 2013.12
- Developed strategies to meet company goals and targets
- Communicated with clients to understand and fulfill their requirements
- Coordinated with Customer service and production to ensure JIT delivery
- Maintained active contacts with clients through periodic personal visits
- Actively participated in Company training to understand requirements/changes and adapt to them
- Ensured documentation standards in terms of deadline and quality
- Maintained good and healthy interpersonal relationships among peer group, subordinates, and superiors.
Education
Master of Business Administration - Sports Management
Symbiosis School of Sports Sciences
Bachelor of Engineering - Mechanical
Sri Venkateswara College of Engineering
CBSE - Science
Chinmaya VIdyalaya
Skills
- Strategic account development
- Pipeline Management
- New Business Development
- Revenue Forecasting
- Excellent communication skills
- Salesforce
- Sales Reporting
- Account Management
- Lead Generation
- Strategic Planning
- Consultative and relationship selling
Timeline
Sales Manager
Stats Perform Content Limited
2024.07 - Current
Associate Manager
N. A. Sportz Interactive Private Limited
2021.07 - 2023.07
Senior Associate
N. A. Sportz Interactive Private Limited
2018.02 - 2021.07
Marketing Intern
LOC FIFA U-17 World Cup India 2017
2017.10 - 2017.10
Sports Content Intern
SportsMechanics India Pvt Ltd
2017.04 - 2017.05
Senior Marketing Engineer
Amara Raja Group - Industrial Batteries Segment
2014.08 - 2016.08
Sales Officer
The Supreme Industries Ltd
2013.12 - 2014.08
Technical Sales Officer
Henkel Adhesives Technologies India Pvt. Ltd
2011.06 - 2013.12
Master of Business Administration - Sports Management
Symbiosis School of Sports Sciences
Bachelor of Engineering - Mechanical
Sri Venkateswara College of Engineering
CBSE - Science
Chinmaya VIdyalaya
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