Harisankar Saseedharan
Noida
Summary
Diverse experience of 7 years spanning across multiple industries in sales and Business Operations. Worked as a core team member in setting up businesses from ground up across various regions with high growth startups in both B2B and B2C verticals. Seasoned at critical capabilities ensuring client retention and upsell opportunities such as Client Acquisition, Vendor Management, and Profit and Loss (P&L) management. Have exhaustive experience in the Managerial roles, efficiently handling core teams.
Overview
7
7
years of professional experience
Work History
Sr. Manager Business Development
Cult.Fit
03.2023 - Current
- Heading the business expansion for the Sports vertical for North
- Launched two new projects in Delhi NCR within the first three months, increasing Sports revenue by 18% from these projects
- Planning and implementation (ATL/BTL) activities
- Improved the overall center footfall by a margin on 30% in two months improving center revenue by a margin of 5-8% month on month
- Introduced the first B2B combo segment for corporates, Increasing Sports segment visibility by 25% on App and a 5% increase in revenue in first quarter
- Recruitment and training of cross functional teams i.e
- Sales, Marketing and Operations
Area Business Head
BYJUS
04.2022 - 12.2023
- Headed the Byjus Offline Learning Business for NCR Location
- Responsible for managing the overall Sales and P&L of the allocated centers, focusing on constant revenue growth
- Achieved an average growth of 5% month-on-month in Sales for the allocated centers
- Topped the North zone three times with the highest number of enrollments
- Operated centers at an average 7% positive margin within 2 months of operation
- Planning and implementation of service parameters ensuring a minimum retention 85% on a quarterly basis and an NPS score of 4 and above
- Strategic planning of (ATL)/(BTL) activities
- On boarded and managed more than 15 plus best schools in NCR namely, Jaypee, Shiv Nadar, DPS, Prometheus, Lotus Valley etc
- Expanded Byjus offline network by 30% and generated 40% of overall topline revenue from these accounts
- Recruitment and training of core team members for the Sales, Marketing, and Service departments
Operations Manager Customer Relations
OfBusiness / OFBTech Pvt Ltd
02.2021 - 03.2022
- Managed end to end sales and operations for flats and structural category in steel for Chennai and Kerala Market
- Responsible for the overall P&L of the category with business responsibility from client acquisition to service delivery and logistics
- Managed the best Key Accounts in Kerala namely, Cherian Varkey, Marrymatha, ULCCS, Wootz Structurals, Prime Metal Buildings, Airflow Equipment etc
- Developed specialized category of Pre-Engineered Buildings in steel for Kerala Market and developed it market into a 5 Cr
- Market month on month with an average growth of 5% in terms of revenue
- Introduced the first Sale and Buy Back Model for PEB Category specifically for Kerala Market
- Achieved an average margin of 2.2% month on month for Kerala market with quarterly renewal orders at 80%
- Recruited and trained a 15 member team for Business Development and Operations for Kerala Market
Senior Manager Business Development City Operations
Weddingzin OYO
02.2019 - 12.2020
- Responsible for managing end to end supply operations for Chennai and Kerala market
- Established Weddingz.in Business in Chennai and Kerala
- Developed a unique operating model for Mandapams Specific for TN/Kerala Market
- Developed Chennai into a 1 Cr monthly revenue market in 4 months in terms of revenue with 15% average margins with a growth of (5-7)% month on month in terms of revenue
- Developed Kerala market into a 50 lakh plus monthly revenue market with average margins on 12% and a growth of 5%
- On boarded and managed the best event spaces in south namely, Leela Palace, Ramada, Intercontinental Mahapalipuram, Radisson Blu Resorts Etc
- Awarded as the best acquisition manager for 2 quarters in row
- Recruited and trained core team members for Business Development for Chennai and Kerala Market
Assistant Manager Business Development
APL Apollo Tubes Ltd
03.2018 - 01.2019
- Developed the direct sales channel for Chennai Market
- Responsible for onboarding private and government projects and their end to end delivery
- On boarded 15 prestigious projects in Chennai, AAI Chennai Airport Phase-2, Chennai Metro Rail Phase-2, Southern Railway Tambaram- Gumidipundi Section to name a few
- Certified and got approval for APL Apollo IS 4923 and IS 1139 grade pipes for AAI and Chennai Metro and Southern Railway
- Supplied more than 1700 Tons of steel with a face value of around 8.5 Cr
Sales Acceleration of TATA Ace Mega
- Conducted market study and devised sales strategies for the newly launched TATA Ace Mega and MegaXL
- Assisted Bain and Company in market research by meeting about 500 LCV owners in Hyderabad and outskirts to develop a quantitative study on the market expectations and usage patterns thus helping us to track the right customers for the product
- Managed to organize more than 5 launch events in various locations in Hyderabad and demonstrate the true capabilities of the Ace Mega
- The initiative resulted in the booking of more than 150 vehicles from April-June
Education
MBA/PGDM -
Institute of Management Technology Nagpur
12.2018
B.A -
Jamia Millia Islamia
12.2016
Skills
- Business performance management
- Reporting oversight
- Cross-functional team coordination
- Organizational improvement
- Budget administration
- Influencing and negotiating
Experience
7 years
Timeline
Sr. Manager Business Development
Cult.Fit
03.2023 - Current
Area Business Head
BYJUS
04.2022 - 12.2023
Operations Manager Customer Relations
OfBusiness / OFBTech Pvt Ltd
02.2021 - 03.2022
Senior Manager Business Development City Operations
Weddingzin OYO
02.2019 - 12.2020
Assistant Manager Business Development
APL Apollo Tubes Ltd
03.2018 - 01.2019
Sales Acceleration of TATA Ace Mega
MBA/PGDM -
Institute of Management Technology Nagpur
B.A -
Jamia Millia Islamia
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