Harish Bharti
Summary
Performance-driven Senior Digital Planner with over seven years of experience in planning and executing full-funnel digital campaigns across platforms like Google CM360, DV360, Meta, and Amazon DSP. Proven ability to translate business goals into media strategies that deliver measurable results. Skilled in media mix modeling, campaign analytics, and performance optimization, with a strong focus on ROI and audience insights. Adept at working with cross-functional teams, including ad ops, analytics, and creative.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Sr. Manager – Digital Planning
Dentsu Aegis Network
03.2018 - Current
- Developed integrated media plans across display, video, search, and social.
- Led performance-based planning with KPIs such as CPA, ROI, CTR, Viewability.
- Optimized media budgets across channels including Display, Video, Search, and Social.
- Collaborated with ad ops and analytics teams to ensure pixel accuracy and data tracking (GTM/GA4).
- Improved campaign performance through constant optimization and real-time data analysis.
- Ensured campaign QA, brand safety, and timely reporting to stakeholders.
- Clients: Apple (India iStore), Philips Lighting (Signify) & Vi-John
Assistant Manager
Omnicom Media Group
11.2016 - 02.2018
- Handled media billing (TV, print, digital, radio, outdoor) and ensured timely invoice delivery.
- Worked on ATL/BTL campaign coordination and digital budgeting.
- Clients: Nissan Motors, Carlsberg, Saloni Oil
Sr. Media Executive
Carat Media Services
08.2014 - 10.2016
- Handled media billing (TV, print, digital, radio, outdoor) and ensured timely invoice delivery.
- Coordinated with internal teams to track POs, invoices, and vendor settlements.
Media Executive
Lintas Media Group
05.2011 - 07.2014
- Handled media billing (TV, print, digital, radio, outdoor) and ensured timely invoice delivery.
Education
PGDBA - Operations Management
Symbiosis International University
Bachelor of Commerce -
Delhi University
Skills
- Digital Media Strategy & Planning
- Cross-Channel Campaign Execution
- Performance Analytics & Optimization
- CM360
- DV360
- Meta
- Amazon
- GA4
- GTM
- Looker Studio
- Tagging
- QA
- Brand Safety
- Viewability
- Client Servicing
- Stakeholder Communication
- Media planning
- Campaign optimization
Certification
- Meta Certified Media Planning & Buying Professional
- Google Ads Fundamentals
- LinkedIn Marketing Fundamentals
- Amazon DSP Certified
- Twitter Ads Certified
Timeline
Sr. Manager – Digital Planning
Dentsu Aegis Network
03.2018 - Current
Assistant Manager
Omnicom Media Group
11.2016 - 02.2018
Sr. Media Executive
Carat Media Services
08.2014 - 10.2016
Media Executive
Lintas Media Group
05.2011 - 07.2014
PGDBA - Operations Management
Symbiosis International University
Bachelor of Commerce -
Delhi University
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