Forward-thinking digital marketing manager experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
5
5
years of professional experience
1
1
Certification
Work History
DIGITAL MARKETING MANAGER
SRM Group (SIMS Hospitals)
02.2024 - Current
Developed and executed digital marketing strategies, resulting in a 20% increase in online traffic.
Managed a ₹50 lakh annual marketing budget across PPC, social media, and content campaigns.
Improved SEO rankings, achieving a 20% growth in organic search traffic.
Increased social media engagement by 25% through targeted campaigns and content strategies.
Generated 1,500+ leads monthly, enhancing conversion rates by 15%.
Launched email campaigns with a 12% increase in open rates and 8% higher click-through rates.
Led a team of 6 digital marketing professionals, improving team collaboration and output.
Optimized website content, leading to a 20% increase in user retention.
Conducted competitor analysis, identifying opportunities that led to a 7% increase in market share.
Enhanced brand visibility, resulting in a 25% rise in brand mentions and a stronger online reputation.
DIGITAL MARKETING STRATEGIST
ESKIMO ADVERTISING FACTORY
12.2020 - 01.2024
Developed and executed digital marketing strategies to achieve business goals.
Planned and managed multi-channel campaigns, including SEO, PPC, and social media.
Analyzed campaign performance using data-driven insights to optimize results.
Improved organic search rankings through targeted SEO strategies.
Managed PPC campaigns, maximizing ROI and reducing cost per acquisition.
Mapped customer journeys and implemented personalized marketing tactics.
Conducted market research to stay ahead of industry trends and customer needs.
Increased social media engagement through strategic content and ad planning.
Collaborated with cross-functional teams to align digital strategies with business objectives.
Prepared performance reports and refined strategies based on key metrics.
DIGITAL MARKETING CONSULTANT
FREELANCER
11.2019 - 02.2020
Managed and optimized multi-channel campaigns, including SEO, PPC, and social media, leading to measurable client success.
Conducted SEO audits and implemented optimization strategies that improved organic search rankings by up to 30%.
Designed and executed PPC campaigns on platforms like Google Ads and Facebook Ads, consistently achieving high ROI for clients.
Analyzed campaign data using tools like Google Analytics, providing clients with data-driven insights and recommendations for improvement.
Created and implemented social media strategies that increased client engagement and follower growth by 25%.
Education
B.E -
DR. MGR UNIVERSITY
Chennai, India
01.2012
Skills
Digital Marketing
SEM strategy development
Social Media Management
Content Marketing Strategy
Search Engine Optimization
Project management abilities
Competitor Analysis Techniques
Web Analytics
Email marketing campaigns
Brand Development
SEO Strategies
Keyword analysis
Marketing Automation Tools
Email Marketing
Social Media Marketing
Campaign Development
Conversion Rate Optimization
Google Analytics
Social media expert
Video Marketing Techniques
Social Media Strategy
Campaign Management
Google Adwords
Campaign Performance Tracking
Social Media Campaigns
Languages
English
Hobbies and Interests
Tech Enthusiast
Photography
Travel
Music
Certification
Certified as Digital Marketing Expert, ICTRD
Certified Social Media Expert, SEMrush
Certified Instagram Automation, Digital Scholar
Certified as AI Integrated Digital Marketing Expeert
Timeline
DIGITAL MARKETING MANAGER
SRM Group (SIMS Hospitals)
02.2024 - Current
DIGITAL MARKETING STRATEGIST
ESKIMO ADVERTISING FACTORY
12.2020 - 01.2024
DIGITAL MARKETING CONSULTANT
FREELANCER
11.2019 - 02.2020
B.E -
DR. MGR UNIVERSITY
Certified as Digital Marketing Expert, ICTRD
Certified Social Media Expert, SEMrush
Certified Instagram Automation, Digital Scholar
Certified as AI Integrated Digital Marketing Expeert
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