Harish Kumar

Here, my role is to create, oversee, and optimize the SEM strategy, developing and executing SEM processes to achieve daily, monthly, and quarterly revenue, and ROI targets by driving qualified traffic. Here are some of my key responsibilities:

• Strategic Planning & Execution: Led multi-channel performance marketing strategies across Google Ads, Meta, Programmatic, and Affiliate networks, optimizing budgets to maximize ROAS and customer acquisition while ensuring P&L profitability.
• P&L Optimization: Focused on profitability-driven marketing, ensuring efficient cost structures, and CM2 optimization by balancing acquisition costs and revenue growth.
• Paid media management: Scaled high-budget campaigns across search, display, YouTube, and retargeting, continuously optimizing CAC to improve conversion rates and profitability.
• Data-Driven Optimization: Leveraged Google Analytics, Looker, and CRM dashboards to track campaign performance, customer LTV, and attribution models, making real-time adjustments for efficiency.
  Growth and Revenue Impact: Implemented A/B testing, landing page optimization, and audience segmentation, driving double-digit growth in revenue while maintaining cost efficiency.
• Team Leadership: Managed and mentored a team of performance marketers and data analysts, ensuring seamless execution, and continuous optimization of campaigns.

It's an EduTech Startup, and it provides comprehensive online learning for government job aspirants in India. I lead the SEM team and am responsible for performance growth in all the paid marketing channels. My prime goal was revenue growth by acquiring new users and increasing MAU of the existing user base through for App & Web.

I was working at Policybazaar on various projects in the investment and insurance domain, where I developed a growth-hacking strategy for some of the challenging categories. In the Mutual Fund category, I increased traffic by 2x in the first quarter of my work from SEO strategies.

• Performance Marketing: Managed and optimized paid campaigns across Google Ads, Meta, and other platforms, consistently achieving key KPIs such as ROAS, ECR, and CAC.
• Organic Growth: Spearheaded SEO strategies, driving a 65% increase in organic traffic through content marketing, technical SEO, and strategic link-building.
• Growth Strategy: Developed and executed data-driven marketing initiatives, enhancing customer acquisition and retention via remarketing and precise audience segmentation.
• Partnerships and Affiliates: Led collaborations with influencers, travel bloggers, and affiliate partners to amplify brand visibility and drive high-intent conversions.
• Analytics & Reporting: Leveraged Google Analytics, Search Console, and CRM dashboards to monitor performance, optimize conversion funnels, and generate actionable insights.

Projects:

1. Travelopod: A leading U.S.-based travel portal catering to the U.S. and Canada audience with air ticketing solutions. Spearheaded SEM strategy across Google Ads and Bing Ads to maximize ROAS. Managed the meta search engine (Kayak, BookingBuddy, FareCompare) to enhance visibility and bookings. Led SEO initiatives, including on-page optimization, technical SEO, and content strategy, driving organic traffic growth and improving search rankings for high-intent travel queries.

2. Travofy: Built the entire digital marketing ecosystem from scratch for this travel portal. Led project planning, website setup, and digital strategy execution, including SEO, SEM, and performance marketing. Developed scalable marketing funnels to drive user acquisition and improve conversion rates.

3. HireMeCar: A pan-India car rental platform. Led a cross-functional team to drive business growth through data-driven, paid, and organic marketing strategies. Developed and executed high-impact campaigns across Google Ads, Facebook Ads, SEO, and affiliate networks, significantly improving lead generation and customer retention.

• Marketing Campaigns for Favista Real Estate.
• Research and implement changes for the website.
• Affiliate Marketing through micro-sites.
• Managed editorial team to optimize content for websites.
• Monitored and analyzed customer data to identify new opportunities for growth and insights for decision-making.