Harish Nair

• Handling offers for Cards & Netbanking.
• Developed comprehensive account plans, leading to stronger partner engagement and increased sales opportunities.
• Drive retail spends and engagement through partnerships and alliances with national, regional, and city-specific tie-ups.
• Achieve retail spending target through partnership and engagement programs. Create and sustain strategic and tactical partnerships at a national, regional, and city level to garner a higher share of spending.
• Increase the portfolio's active rates with the marketing programs.
• Creation, execution, and monitoring of spend properties to leverage various spend occasions.
• Meticulous planning and execution of offers and promotions.
• Constant evaluation of offers and promotions during the offer period.
• Liaison with all internal stakeholders to drive deliverables. Ensuring the compliance objective is met for the partners and the bank.
• Build relationships with top-tier clients using a strategic and analytical sales approach.
• Alliances with partners for customer engagement programs, such as Savings Account, Salary Accounts, Digital banking, etc.
• Ensuring 360-degree Banking with the partners. Pitching the right product.
• Key partners - BigBasket, Myntra, Dell Computers, Reliance Group, Microsoft Laptops, TVS Motors, Lulu Group, Adobe, Nikon, Agoda, Swiggy, LivSpace, Zepto, METRO Cash n Carry, Wakefit, PizzaHut, McDonald's, Urban Ladder, Licious, Malabar Gold, Hertz International, to name a few.

• Evaluate customer needs, market conditions, and competition data to conceptualize marketing initiatives for Rural Banking Products like Gold Loan, Farm equipment Loan, etc.
• Coordinate with various advertising agencies for preparation of effective and engaging sales and marketing collateral.
• Plan, execute and drive the marketing strategy for all areas of the business, across all channels
• Manage the creative development of all promotional materials produced in-house or through vendors.
• Monitor industry trends, measure program performance and effectiveness, and make recommendations as required.
• Coordinate with various departments bank-wide to ensure that all Marketing projects are implemented and carried out based on deadlines.
• Develop branch merchandising strategies to promote rural banking products and services.
• Create brand awareness for rural banking products as part of the financial inclusion strategy.
• Identify opportunities and products suitable for rural markets for customer promotions.
• Responsible for planning and budgetary control for all marketing activities of rural banking products.
• Develop and manage online brand and product campaigns to raise awareness.
• Managing the redesign of the company website for rural banking products.
• Tracking conversion rates and making improvements to the website.
• Helping sales team with specific requirements related to their Zones.
• Part of the team that launched ICICI Bank's first digital village in Akodara, Gujarat, India.

Key Responsibilities:

Third Party Management (Asset Management Companies and Registrars)

⮚ Execution of Mutual Fund Distribution Agreement (for offline & online sales) with various Asset Management Companies.

⮚ Building relationship with AMCs, and deducing optimal pricing for the Bank.

⮚ Interaction and co-ordination with AMC for NFO launches, customer meets and trainings across the country.

⮚ Engaging with registrars of Mutual Funds for various Customized Sales Reports.

Sales Strategy

⮚ Responsible for driving Sales of Mutual Fund through various channels within the Bank.

⮚ Responsible for MIS and revenue numbers for Wealth, Global Private Client Group and Retail Group.

⮚ Developing and implementing sales strategies for the mutual fund business across all channels.

⮚ Drive central marketing campaigns/contests and manage market roll out to ensure ground execution and subsequent tracking across all segments for SIP, On-going Schemes and NFO Mobilization

⮚ Preparation of marketing support materials to strengthen product delivery – Product notes, sales pitches, online mailers, SMS, training modules etc and communicate effectively to the sales force.

⮚ Conducting and organizing various training initiatives for the pan India sales team on the concept of Mutual Funds and sales pitch.

Online Mutual Fund Sales

⮚ Finalizing of Business Requirements for the sale of Mutual Funds on the Internet Banking Platform (Invest@Ease)

⮚ Interaction with AMC’s and Registrars to ensure smooth functioning of the online platform.

⮚ Driving Customer registrations for the online platform

Compliance and Regulatory Adherence

⮚ Implementation of SEBI guidelines on Mutual Funds

⮚ Co-ordination with AMFI for registration of the employees

⮚ Organizing AMFI trainings for all channels

⮚ Handled SEBI Audit

⮚ Content In-charge of the Mutual Fund section on the intranet of ICICI Bank Ltd and ICICI Bank website.

⮚ Creation of a Customer escalation process for quick and prompt resolutions.

⮚ Sale of third party products like Mutual Funds, Equity IPO’s, Life Insurance, General Insurance, RBI Bonds, Foreign Exchange and Gold Coins.

⮚ Team Management – 18 Financial Consultants and 3 Team Leaders for achieving the set qualitative & quantitative target.

⮚ Providing trainings for Investment Advisors, Agents and frontline branch staff on Mutual funds and other Investment products

⮚ Drive Synergies with other verticals (apart from Branch) – Household, Salary, RBD and SAG to maximize revenue generation.

⮚ Explore all possible avenues for penetration in “non-customer” segment with Sales camps, Customer meets, Rotary club presentations & Worksite marketing.

⮚ Managing marketing activities during NFO’s and Festival seasons for promoting investment products.

⮚ Providing Portfolio Structuring and Re- balancing techniques for clients

Sales Achievements:

⮚ Awarded Certificates of appreciations by various AMCs for mobilization of funds in their various schemes.

⮚ Won the Insurance Contest for the period April to June 2005.

⮚ Mobilized two Corporate Deals in Mutual Funds.

⮚ Amongst the top 5 in mobilizing Equity Mutual Funds for the month Jan to Mar 2005.

⮚ Won General Insurance contest for the period July to Sep 2005

⮚ Qualified for the General Insurance Summit contest for the period Nov 06- Jan 07 with a total value of Rs. 8.5 lacs.

⮚ Winner of the Grand Bancassurance Summit for the period Oct to Dec 2006.

⮚ Sold the maximum number of Gold coins during the festival season of Diwali and Akshay Tritiya.

Responsible for sale of Food Products in Western Suburbs and Central Mumbai

⮚ Managing sales through distributor channel of the company

⮚ Utilization and implementation of the budgets provided by the company for optimum efficiency.

⮚ Training and development of salesman in the territory.

⮚ Sales forecasting and increasing turnover of the distributor.

⮚ Route optimization, reporting of Sales figures and focus on productivity and coverage

⮚ Handling a team for Promotions and Merchandising

⮚ Key Accounts Management

Sales Achievements:

⮚ Best Performing Sales Manager Award in Mumbai Metro

⮚ Delivered 150% growth in designated Sales Area

⮚ Award for the highest Ketchup sales for the year 2002

⮚ Award for the highest sales of Knorr soups for the year 2002

⮚ Successfully handled the Top Management Teams sales analysis and market visits in connection with sales promotion and sales growth.

⮚ Identified channel specific needs & developed strategy to deliver growth.