HARISH NIMJE
Digital Marketing Manager
Bengaluru,KA
Summary
Results-oriented Performance Marketer with 4 years of experience driving revenue and customer acquisition through data-driven strategies and campaign management. Skilled in SEM, paid social, email marketing, and A/B testing. Collaborative team player with strong analytical skills and a passion for continuous learning and improvement.
Overview
4
4
years of professional experience
Work History
Digital Marketing Manager
Gramiyaa
10.2023 - Current
- Achieving a 20% reduction in customer acquisition costs (CAC) and increasing return on ad spend (ROAS) to 500%.
- Conducted A/B testing on landing pages and ad creatives, leading to a 30% improvement in conversion rates.
- Collaborated with cross-functional teams to enhance product listings and optimize site structure, improving organic search rankings and driving an additional 25% traffic from organic sources.
- Handled retention marketing through WhatsApp and email.
Performance Marketing
Mensa Brands
07.2022 - 09.2023
- Develop and execute performance marketing strategies for a Brand VILLAIN, resulting in a 25% increase in revenue year-over-year.
- Manage 30 Lac plus budget per month across various channels (Google and Meta Ads.). To optimize performance and achieve ROI goals.
- Implement and monitor tracking setup and attribution models using tools such as Google Analytics.
- Collaborate with creative, development, and data teams to create effective ad copy, landing pages, and audience targeting.
- Analyze campaign performance and provide insights and recommendations for ongoing optimization and testing.
Digital Marketing Executive
CULT.FIT
08.2021 - 06.2022
- Managed SEM campaigns for e-commerce website
- Coordinated with creative teams to craft ad copy and landing pages that drove engagement and conversions
- Conducted A/B testing and keyword research to improve campaign performance and increase ROI
- Monitored and reported on campaign performance using Google Analytics and other reporting tools
Digital Marketing Associate
Stratview Research
8 2020 - 7 2021
- Manage SEO campaigns in market research industry, resulting in a 30% average increase in organic traffic and a 20% increase in search engine rankings
- Conduct extensive keyword research to identify high-value keywords for market research reports
- Optimize on-page content, including meta data and headlines, to improve search engine rankings and user experience
- Collaborate with content writers to create high-quality, SEO-friendly market research reports
- Develop and execute link building strategies to improve domain authority and increase traffic
- Monitor and report on campaign performance using Google Analytics, SEMrush, and Ahrefs
- Stay up-to-date with the latest SEO trends and algorithms and provide recommendations for ongoing optimization
Education
B.E - Elex. And Telecomm.
Chhattisgarh Swami Vivekananda Tecnical University
Skills
Google Ads
Bing Ads
Paid social
Facebook Ads
Instagram Ads
A/B testing
Email marketing
Google Analytics
Communication
Collaboration
On-page optimization
Link building
Keyword research
Technical SEO
SEMrush
Ahrefs
Timeline
Digital Marketing Manager
Gramiyaa
10.2023 - Current
Performance Marketing
Mensa Brands
07.2022 - 09.2023
Digital Marketing Executive
CULT.FIT
08.2021 - 06.2022
Digital Marketing Associate
Stratview Research
8 2020 - 7 2021
B.E - Elex. And Telecomm.
Chhattisgarh Swami Vivekananda Tecnical University