Summary
Overview
Work History
Education
Skills
Timeline
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HARISH NIMJE

HARISH NIMJE

Digital Marketing Manager
Bengaluru,KA

Summary

Results-oriented Performance Marketer with 4 years of experience driving revenue and customer acquisition through data-driven strategies and campaign management. Skilled in SEM, paid social, email marketing, and A/B testing. Collaborative team player with strong analytical skills and a passion for continuous learning and improvement.

Overview

4
4
years of professional experience

Work History

Digital Marketing Manager

Gramiyaa
10.2023 - Current
  • Achieving a 20% reduction in customer acquisition costs (CAC) and increasing return on ad spend (ROAS) to 500%.
  • Conducted A/B testing on landing pages and ad creatives, leading to a 30% improvement in conversion rates.
  • Collaborated with cross-functional teams to enhance product listings and optimize site structure, improving organic search rankings and driving an additional 25% traffic from organic sources.
  • Handled retention marketing through WhatsApp and email.

Performance Marketing

Mensa Brands
07.2022 - 09.2023
  • Develop and execute performance marketing strategies for a Brand VILLAIN, resulting in a 25% increase in revenue year-over-year.
  • Manage 30 Lac plus budget per month across various channels (Google and Meta Ads.). To optimize performance and achieve ROI goals.
  • Implement and monitor tracking setup and attribution models using tools such as Google Analytics.
  • Collaborate with creative, development, and data teams to create effective ad copy, landing pages, and audience targeting.
  • Analyze campaign performance and provide insights and recommendations for ongoing optimization and testing.

Digital Marketing Executive

CULT.FIT
08.2021 - 06.2022
  • Managed SEM campaigns for e-commerce website
  • Coordinated with creative teams to craft ad copy and landing pages that drove engagement and conversions
  • Conducted A/B testing and keyword research to improve campaign performance and increase ROI
  • Monitored and reported on campaign performance using Google Analytics and other reporting tools

Digital Marketing Associate

Stratview Research
8 2020 - 7 2021
  • Manage SEO campaigns in market research industry, resulting in a 30% average increase in organic traffic and a 20% increase in search engine rankings
  • Conduct extensive keyword research to identify high-value keywords for market research reports
  • Optimize on-page content, including meta data and headlines, to improve search engine rankings and user experience
  • Collaborate with content writers to create high-quality, SEO-friendly market research reports
  • Develop and execute link building strategies to improve domain authority and increase traffic
  • Monitor and report on campaign performance using Google Analytics, SEMrush, and Ahrefs
  • Stay up-to-date with the latest SEO trends and algorithms and provide recommendations for ongoing optimization

Education

B.E - Elex. And Telecomm.

Chhattisgarh Swami Vivekananda Tecnical University

Skills

Google Ads

Timeline

Digital Marketing Manager

Gramiyaa
10.2023 - Current

Performance Marketing

Mensa Brands
07.2022 - 09.2023

Digital Marketing Executive

CULT.FIT
08.2021 - 06.2022

Digital Marketing Associate

Stratview Research
8 2020 - 7 2021

B.E - Elex. And Telecomm.

Chhattisgarh Swami Vivekananda Tecnical University
HARISH NIMJEDigital Marketing Manager