Summary
Overview
Work History
Education
Skills
Certification
Sports
Timeline
Generic

Harish Pachori

Growth Marketing Strategist
Faridabad,HR

Summary

Results-driven Digital Marketing Leader with 20 years of extensive experience across SEO, PPC, App Marketing, Video Marketing, Social Media Marketing, and Web Analytics. Proven expertise in strategizing and executing high-impact campaigns that drive traffic, engagement, and ROI. Skilled in forming strategic alliances, managing vendor negotiations, and leading cross-functional teams to deliver consistent business growth. Adept at blending data-driven insights with innovative marketing tactics to exceed performance goals in competitive markets.

Overview

20
20
years of professional experience
1
1
Certification

Work History

GM - Digital Marketing

Amar Ujala Publications
02.2021 - Current
  • App Campaigns, SEO, Social Media, Performance Campaigns
  • Enhanced online presence through a focused digital marketing strategy including SEO, SEM, social media, and email campaigns.
  • Educated team members on latest digital marketing trends and technologies, fostering culture of continuous learning.
  • Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
  • Enhanced credibility as an influencer by attending industry events, networking opportunities, and regularly updating skills related to content creation.
  • Diversified content strategy to maintain relevance in an ever-changing digital landscape.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
  • Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
  • Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
  • Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
  • Facilitated partnerships with influencers and content creators, expanding brand reach and authenticity.
  • Negotiated with vendors and service providers to secure advantageous terms, reducing costs without compromising quality.
  • Guided digital marketing team through mentoring and professional development opportunities, elevating team capabilities.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.

AGM - SEO & User Acquisition

TV Today Network
04.2018 - 02.2021
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
  • Boosted organic search rankings with meticulously planned and implemented SEO strategies.
  • Developed and executed online marketing campaigns, significantly enhancing customer engagement.
  • Curated compelling content for various digital platforms, enhancing brand storytelling and audience connection.
  • Led cross-functional teams to deliver digital marketing projects, ensuring alignment with overall business goals.
  • Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.

Customer Acquisition Head

Jagran New Media
07.2017 - 04.2018
  • Boosted brand awareness through the creation of engaging marketing campaigns for various channels.
  • Oversaw the development of creative content assets such as blog posts, videos, infographics, aligning messaging with target audience needs.
  • Maintained a strong understanding of industry best practices, staying up-to-date with emerging trends and technologies in order to drive innovation within the company's customer acquisition efforts.
  • Optimized landing pages for improved user experience, ultimately driving higher conversions and increasing ROI.
  • Developed strong relationships with industry partners, resulting in increased referral traffic and collaboration opportunities.
  • Enhanced social media presence by maintaining an active posting schedule and effectively engaging with followers on various platforms.
  • Utilized data-driven approaches to optimize acquisition funnels and improve overall conversion rates.

Digital Campaign Manager

Bharti Airtel
04.2015 - 07.2017
  • Wynk, Airtel Talk performance campaigns
  • Boosted overall brand awareness by consistently delivering innovative campaigns that resonated with target audiences.
  • Drove successful product launches by crafting compelling narratives around new offerings supported by engaging visuals.
  • Managed multi-channel campaigns for increased brand visibility and customer engagement.
  • Negotiated vendor contracts and managed relationships.
  • Increased lead generation through data-driven audience segmentation and personalized content creation.
  • Leveraged social media analytics tools to monitor performance metrics and adjust strategies as needed in realtime.
  • Managed vendor relationships, negotiating contracts and ensuring adherence to established timelines and budgets.
  • Built and deployed strategic approaches in marketing and branding to enhance product sales.
  • Attended customer meetings, trade shows and conferences as company representative.

SEO Lead

TV Today Network
10.2010 - 09.2014
  • Stayed up-to-date on current SEO best practices by attending conferences, workshops, and online training courses regularly.
  • Created engaging and relevant meta descriptions to improve click-through rates from search results pages.
  • Implemented schema markup to enhance rich snippet visibility on search results pages.
  • Collaborated with web developers to ensure optimal site structure for search engine crawling and indexing.
  • Managed PPC advertising campaigns to supplement organic search efforts and increase overall visibility online.
  • Tracked and reported on key SEO metrics using analytics tools such as Google Analytics and Search Console.
  • Provided actionable recommendations for content creation based on keyword research findings.
  • Optimized website performance by implementing responsive design, improving site speed, and fixing broken links.
  • Cultivated relationships with influencers within the industry for potential collaborations and link-building opportunities.
  • Developed high-quality backlink profiles through targeted outreach campaigns and guest posting opportunities.
  • Conducted keyword gap analysis for identifying new ranking opportunities in the industry niche.
  • Leveraged local SEO tactics to improve visibility among geographically targeted audiences specifically in regional markets of interest.
  • Analyzed competitor strategies to identify areas for improvement in our own SEO efforts.
  • Created and managed landing pages for products.
  • Collected and analyzed data to improve strategies.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.

Team Lead - SEO

VAngelz Technologies
10.2005 - 09.2010
  • Increased organic traffic through keyword research, analysis, and optimization.
  • Worked closely with copywriters to optimize content for both user engagement and search engine performance purposes.
  • Enhanced website visibility by implementing on-page and off-page SEO strategies.
  • Developed and implemented techniques for increasing page visits and likes.
  • Created content strategies for digital media.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Designed paid client ads for use on diverse social media platforms.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Stayed up-to-date on current SEO best practices by attending conferences, workshops, and online training courses regularly.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Managed PPC advertising campaigns to supplement organic search efforts and increase overall visibility online.
  • Tracked and reported on key SEO metrics using analytics tools such as Google Analytics and Search Console.
  • Cultivated relationships with influencers within the industry for potential collaborations and link-building opportunities.
  • Leveraged local SEO tactics to improve visibility among geographically targeted audiences specifically in regional markets of interest.

Education

Bachelor of Computer Applications - Bachelor of Computer Applications

Sikkim Manipal University
Noida, India
04.2001 -

Skills

Performance analysis

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Certification

Creative AI Mastery

Sports

Competed in local and regional cricket leagues, developing strategic planning, teamwork, and adaptability under pressure. Applied analytical thinking to assess game dynamics, mirroring data-driven decision-making in digital marketing. Demonstrated leadership by coordinating team strategies, contributing to a cohesive unit, akin to managing cross-functional marketing teams.

Timeline

Creative AI Mastery

03-2025

GM - Digital Marketing

Amar Ujala Publications
02.2021 - Current

AGM - SEO & User Acquisition

TV Today Network
04.2018 - 02.2021

Customer Acquisition Head

Jagran New Media
07.2017 - 04.2018

Digital Campaign Manager

Bharti Airtel
04.2015 - 07.2017

SEO Lead

TV Today Network
10.2010 - 09.2014

Team Lead - SEO

VAngelz Technologies
10.2005 - 09.2010

Bachelor of Computer Applications - Bachelor of Computer Applications

Sikkim Manipal University
04.2001 -

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Harish PachoriGrowth Marketing Strategist