Harish Pachori
Growth Marketing Strategist
Faridabad,HR
Summary
Results-driven Digital Marketing Leader with 20 years of extensive experience across SEO, PPC, App Marketing, Video Marketing, Social Media Marketing, and Web Analytics. Proven expertise in strategizing and executing high-impact campaigns that drive traffic, engagement, and ROI. Skilled in forming strategic alliances, managing vendor negotiations, and leading cross-functional teams to deliver consistent business growth. Adept at blending data-driven insights with innovative marketing tactics to exceed performance goals in competitive markets.
Overview
20
20
years of professional experience
1
1
Certification
Work History
GM - Digital Marketing
Amar Ujala Publications
02.2021 - Current
- App Campaigns, SEO, Social Media, Performance Campaigns
- Enhanced online presence through a focused digital marketing strategy including SEO, SEM, social media, and email campaigns.
- Educated team members on latest digital marketing trends and technologies, fostering culture of continuous learning.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Enhanced credibility as an influencer by attending industry events, networking opportunities, and regularly updating skills related to content creation.
- Diversified content strategy to maintain relevance in an ever-changing digital landscape.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
- Facilitated partnerships with influencers and content creators, expanding brand reach and authenticity.
- Negotiated with vendors and service providers to secure advantageous terms, reducing costs without compromising quality.
- Guided digital marketing team through mentoring and professional development opportunities, elevating team capabilities.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
AGM - SEO & User Acquisition
TV Today Network
04.2018 - 02.2021
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Boosted organic search rankings with meticulously planned and implemented SEO strategies.
- Developed and executed online marketing campaigns, significantly enhancing customer engagement.
- Curated compelling content for various digital platforms, enhancing brand storytelling and audience connection.
- Led cross-functional teams to deliver digital marketing projects, ensuring alignment with overall business goals.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
Customer Acquisition Head
Jagran New Media
07.2017 - 04.2018
- Boosted brand awareness through the creation of engaging marketing campaigns for various channels.
- Oversaw the development of creative content assets such as blog posts, videos, infographics, aligning messaging with target audience needs.
- Maintained a strong understanding of industry best practices, staying up-to-date with emerging trends and technologies in order to drive innovation within the company's customer acquisition efforts.
- Optimized landing pages for improved user experience, ultimately driving higher conversions and increasing ROI.
- Developed strong relationships with industry partners, resulting in increased referral traffic and collaboration opportunities.
- Enhanced social media presence by maintaining an active posting schedule and effectively engaging with followers on various platforms.
- Utilized data-driven approaches to optimize acquisition funnels and improve overall conversion rates.
Digital Campaign Manager
Bharti Airtel
04.2015 - 07.2017
- Wynk, Airtel Talk performance campaigns
- Boosted overall brand awareness by consistently delivering innovative campaigns that resonated with target audiences.
- Drove successful product launches by crafting compelling narratives around new offerings supported by engaging visuals.
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Negotiated vendor contracts and managed relationships.
- Increased lead generation through data-driven audience segmentation and personalized content creation.
- Leveraged social media analytics tools to monitor performance metrics and adjust strategies as needed in realtime.
- Managed vendor relationships, negotiating contracts and ensuring adherence to established timelines and budgets.
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
- Attended customer meetings, trade shows and conferences as company representative.
SEO Lead
TV Today Network
10.2010 - 09.2014
- Stayed up-to-date on current SEO best practices by attending conferences, workshops, and online training courses regularly.
- Created engaging and relevant meta descriptions to improve click-through rates from search results pages.
- Implemented schema markup to enhance rich snippet visibility on search results pages.
- Collaborated with web developers to ensure optimal site structure for search engine crawling and indexing.
- Managed PPC advertising campaigns to supplement organic search efforts and increase overall visibility online.
- Tracked and reported on key SEO metrics using analytics tools such as Google Analytics and Search Console.
- Provided actionable recommendations for content creation based on keyword research findings.
- Optimized website performance by implementing responsive design, improving site speed, and fixing broken links.
- Cultivated relationships with influencers within the industry for potential collaborations and link-building opportunities.
- Developed high-quality backlink profiles through targeted outreach campaigns and guest posting opportunities.
- Conducted keyword gap analysis for identifying new ranking opportunities in the industry niche.
- Leveraged local SEO tactics to improve visibility among geographically targeted audiences specifically in regional markets of interest.
- Analyzed competitor strategies to identify areas for improvement in our own SEO efforts.
- Created and managed landing pages for products.
- Collected and analyzed data to improve strategies.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
Team Lead - SEO
VAngelz Technologies
10.2005 - 09.2010
- Increased organic traffic through keyword research, analysis, and optimization.
- Worked closely with copywriters to optimize content for both user engagement and search engine performance purposes.
- Enhanced website visibility by implementing on-page and off-page SEO strategies.
- Developed and implemented techniques for increasing page visits and likes.
- Created content strategies for digital media.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Designed paid client ads for use on diverse social media platforms.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Stayed up-to-date on current SEO best practices by attending conferences, workshops, and online training courses regularly.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Managed PPC advertising campaigns to supplement organic search efforts and increase overall visibility online.
- Tracked and reported on key SEO metrics using analytics tools such as Google Analytics and Search Console.
- Cultivated relationships with influencers within the industry for potential collaborations and link-building opportunities.
- Leveraged local SEO tactics to improve visibility among geographically targeted audiences specifically in regional markets of interest.
Education
Bachelor of Computer Applications - Bachelor of Computer Applications
Sikkim Manipal University
Noida, India 04.2001 -
Skills
Performance analysis
Team leadership
Organic Growth
App Store Optimization
Youtube Optimization
Training and development
Strategic planning
Efficient multi-tasker
Vendor negotiations
Advertising and marketing
Project planning
Project management
Team training and development
Vendor sourcing
Problem resolution
Google analytics
Multilingual SEO
Teamwork and collaboration
Problem-solving
SEO strategies
Self motivation
Market research
Online media campaigns
Advertising strategies
Marketing automation software
Multichannel marketing
Affiliate marketing
Certification
Creative AI Mastery
Sports
Competed in local and regional cricket leagues, developing strategic planning, teamwork, and adaptability under pressure. Applied analytical thinking to assess game dynamics, mirroring data-driven decision-making in digital marketing. Demonstrated leadership by coordinating team strategies, contributing to a cohesive unit, akin to managing cross-functional marketing teams.
Timeline
Creative AI Mastery
03-2025
GM - Digital Marketing
Amar Ujala Publications
02.2021 - Current
AGM - SEO & User Acquisition
TV Today Network
04.2018 - 02.2021
Customer Acquisition Head
Jagran New Media
07.2017 - 04.2018
Digital Campaign Manager
Bharti Airtel
04.2015 - 07.2017
SEO Lead
TV Today Network
10.2010 - 09.2014
Team Lead - SEO
VAngelz Technologies
10.2005 - 09.2010
Bachelor of Computer Applications - Bachelor of Computer Applications
Sikkim Manipal University
04.2001 -