Fitness: I am a fitness enthusiast and I am engaged in MMA, football, running (On Tour run Club), completed HYROX Mumbai 2025
Harish Shivkumar
Marketing Professional
Mumbai
Summary
A marketing & content professional with almost a decade of diverse work experiences built on an international educational foundation with a track record of driving value & impact in businesses of various scale. I have a passion for marketing (especially sports) and supporting business growth through effective and targeted marketing efforts.
Overview
13
13
years of professional experience
Work History
Senior Manager- Digital Marketing
Tata Motors Commercial Vehicles
08.2022 - Current
- Established and leading the influencer marketing vertical at Tata Motors CV, achieving leadership in the CV segment with 440M+ views and 14M+ engagements across 13+ languages.
- Earned 7 internal and 5 external awards, including board recognition, under the mentorship of Shubhranshu Singh, Forbes’ Most Influential CMO of 2025.
- Advanced to a higher band level by demonstrating consistent leadership, and driving impactful business results.
- Delivering strategic, insight-led influencer campaigns that humanize messaging and effectively support brand and product objectives.
- Selected for high-stakes execution of industry-first production shoots, including Auto Expo 2025 and Tata Motors Group’s first EVP film.
- Managing large agency teams and multiple partners, ensuring quality content delivery, and on-time project completion.
- Expand influencer content to include lead generation and sales through partnership ads, beyond brand awareness.
- Utilize AI analytics and social listening tools to optimize campaign performance, track trends, and monitor competition.
- Maximized ROI of Tata Open and WFI sponsorships, with enhanced brand visibility.
- Oversee campaign reporting, stakeholder management, budget planning, and impact forecasting.
Marketing Manager
Elevar Sports Pvt. Ltd.
01.2022 - 07.2022
- Led influencer marketing efforts with 25+ collaborations involving international and domestic (micro and macro) fitness and lifestyle influencers, generating 1.7M views through targeted campaigns.
- Strategized and executed comprehensive marcomms plans for product launches (Flybolt and women’s line launch across key channels).
- Collaborated with the creative team to develop collaterals, and finalize the brand’s visual grid.
- Activated Elevar’s PR presence through partnerships with digital publications such as Kreedon and Silicon India, resulting in over 40K impressions.
Assistant Manager- Marketing & Communications
Hotstar (International)
10.2019 - 01.2022
- Led 360° marketing campaigns for Hotstar’s LIVE sports offering in North America, spanning research, data analysis, brief creation, execution, collateral development, market and consumer research, agency management, and collaboration with the BCCI, ICC, and cross-functional teams.
- Contributed towards HSI achieving 106% of its total subscriber base, and 145% of its IPL acquisition target in 2020.
- Spearheaded the viral IPL 2020 campaign, 'Aayenge Hum Wapas,' later adopted by BCCI and IPL teams as the official tournament anthem, garnering over 6M views.
- Orchestrated HSI’s first influencer collaboration with Priyanka Chopra at 25% of her market rate, generating over 3 million views and high diaspora engagement.
- Managed HSI’s social channels, driving over 70K follower growth across YouTube, Instagram, Twitter, and Facebook.
- Created over 400 push notification copies during real-time IPL 2020 coverage across CRM channels.
Marketing Executive
Rajasthan Royals
02.2019 - 09.2019
- Led, managed, executed, screened, and drove all digital campaigns and communications across RR's digital universe (website, RR app, social media, coaching platform).
- Also supported with offline branding efforts across stadium venues.
- I wrote over 35 articles for RR's website during the 2019 IPL season.
- Devised digital brand solutions for RR’s sponsors and partners (ClearScore, Red Bull, English Score, JK Lakshmi).
- Drove RR’s UK World Cup campaign across digital, outdoor, and print mediums (achieved 40K followers on social media, plus 20K across the RR app, website, and coaching community platform) during the non-IPL period.
- Locked the visual guide for the brand across mediums (creatives, graphic posts, video content).
- Contributed to RR's CSR campaigns and endeavors (Aurat Hai Toh Bharat Hai).
Assistant Manager- Brand Marketing & Communication
Sportobuddy (Locobuddy India Pvt. Ltd.)
02.2018 - 09.2018
- Drove marketing efforts focused on increasing app registrations, driving brand awareness, and marcomms planning for Sportobuddy’s online and offline business verticals.
- Set up a strategic institutional partnership with Campion School, resulting in 3,000 app registrations.
- Drove social media campaigns to drive brand awareness (World Health Day, Sit to Stand challenge, 2018 FIFA World Cup campaign, Women’s Day, #OneForTheGirls), resulting in a 20% follower increase on Instagram.
- Set up the strategic alliance with the Adidas Creators Premier League, which drove 300 app registrations.
Assistant Manager, Client Servicing & Business Dev
Globosport India Pvt. Ltd
08.2016 - 09.2017
- Provided turnkey solutions to brands in the space of celebrity/athlete endorsements, branded content, digital activations, influencer marketing, and brand solutions.
- Managed a celebrity/brand endorsement portfolio of 25 Cr (Colgate VW – Sonam Kapoor, Vicks – Virat Kohli, Ranveer Singh – Colgate Max Fresh, Sidharth Malhotra for TNZ, etc.).
- Contributed to 20% of Globosport’s sales revenue in 2017 through the closure of tactical and strategic associations between brands and talent (Mithali Raj and Arunima Sinha with Lia Aggarbathies, Manish Paul digital content film with Complan, and Shikhar Dhawan for Coolpad mobile).
- Helped eBay achieve over 3 million organic impressions through the #ThingsDon’tJudge influencer campaign with Shobhaa De tie-up.
- Helped Vicks achieve virality for their #TouchOfCare campaign through multi-influencer and celebrity amplification.
- Managed multiple collaborative strategic partnerships with creative, digital, and PR agencies to create new business leads (Genesis-BM, FoxyMoron, Ogilvy & Mather, Madison, etc.).
Product Executive
A. Menarini Pharmaceuticals
05.2015 - 07.2016
- Managed Acnelak and Olemessa (~INR 15 CR) across strategy, research, positioning, launches, pricing, and trade marketing.
- Led the Papulex Power study, engaging 300 dermatologists and inducing trials across 4,500 patients pan-India.
- Reinforced Olemessa’s N1 rank in UP via the Aanchal Infant Awareness Program.
- Drove 35% sales growth for Dewderm in North India through in-clinic activations.
- Enabled a 250-member sales team with marketing support and performance tracking.
Marketing Intern
Eisai Europe Pvt. Ltd
07.2012 - 11.2012
- Assisted the marketing lead and associate brand director with all pre-launch preparation for the brand 'Halaven,' and supported key account managers across Europe for effective engagements with KOL doctors.
Education
Master of Science - Marketing
Birkbeck College (University Of London)
London, United Kingdom11-2014
Bachelor of Science - International Business
Brunel University London
London, United Kingdom08-2012
Internal Baccalaureate Diploma - International Baccalaureate Diploma Program
Podar International School
Mumbai, India01-2010
ICSE Certificate - ICSE
Bombay Scottish School Mahim
Mumbai, India03-2007
Primary Years Program Certificate - Primary Years Program
International School Of Ho Chi Minh City
Mumbai, India06-2003
Skills
Marketing strategy & planning
Strong communication
Influencer marketing
Social media marketing
Leadership
Sports marketing
Project management
Analytical skills
IT Skills (MS Office)
AI tools
Leadership
Cross-functional collaboration
Interests
Food- I am a foodie at heart and also run my own food and fitness IG page
Travel- I have travelled to over 13 countries
Timeline
Senior Manager- Digital Marketing
Tata Motors Commercial Vehicles
08.2022 - Current
Marketing Manager
Elevar Sports Pvt. Ltd.
01.2022 - 07.2022
Assistant Manager- Marketing & Communications
Hotstar (International)
10.2019 - 01.2022
Marketing Executive
Rajasthan Royals
02.2019 - 09.2019
Assistant Manager- Brand Marketing & Communication
Sportobuddy (Locobuddy India Pvt. Ltd.)
02.2018 - 09.2018
Assistant Manager, Client Servicing & Business Dev
Globosport India Pvt. Ltd
08.2016 - 09.2017
Product Executive
A. Menarini Pharmaceuticals
05.2015 - 07.2016
Marketing Intern
Eisai Europe Pvt. Ltd
07.2012 - 11.2012
Master of Science - Marketing
Birkbeck College (University Of London)
Bachelor of Science - International Business
Brunel University London
Internal Baccalaureate Diploma - International Baccalaureate Diploma Program
Podar International School
ICSE Certificate - ICSE
Bombay Scottish School Mahim
Primary Years Program Certificate - Primary Years Program
International School Of Ho Chi Minh City