Harish Khanna M
Performance Marketer
Chennai
Summary
Seasoned digital marketer with a track record of 4+ years in driving growth for both web and app. Solid understanding of multi-channel CAC and deliver Return on Investment (ROI). Skilled in leveraging Google Ads, Meta Ads, GA4, Google Console, Affiliate marketing. In App ecosystem, experienced in Appsflyer and Singular for App marketing growth. My unique strength lies in harmonizing business objectives with performance marketing strategies, leveraging data analysis as the cornerstone. Detail-oriented team player with strong organizational skills.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
Work History
Performance Marketing Manager
Mcaffeine
02.2023 - Current
- Manage brand's paid media growth strategy, actively contributing to 50% of daily revenue share. Optimize CAC and bring in incremental ROI across channels
- Operating in both web and app ecosystem. Handle a budget of over 2 crore monthly to achieve a ROI between 2 to 3.
- Collaborate closely with Leadership team to strategize campaigns, establish target KPIs, and lead their implementation with the team. Analyze outcomes, create insights, and utilize these findings to refine marketing strategies for optimization.
Performance Marketing Lead
Rehlat Internet & Multimedia FZ-LLC
03.2022 - 02.2023
- Strategize and execute marketing campaigns across Google, Facebook, and Apple Ads aimed at driving revenue for the Flight Booking business.
- Managed an average monthly budget of $70,000 and effectively doubled monthly bookings, spanning both web and app platforms.
- Managed cross-channel campaigns, resulting in higher conversion rates.
Senior Digital Marketing Analyst
Indian Political Action Committee, IPAC
06.2020 - 03.2022
- Implement & manage digital campaigns using tools such as Google ads, Facebook ads, GA4, Youtube, LinkedIn, Affiliate Marketing.
- Plan Budgets and optimize campaigns across channels to deliver on KPIs such as Registration, Leads, Installs & Downloads.
- Increased conversion rates through A/B testing of landing pages and ad copy variations, resulting in higher profitability from online campaigns.
Relationship Manager
ICICI BANK
05.2019 - 05.2020
- Identified new business opportunities through diligent market research and analysis, contributing to increased revenue growth.
- Coordinated efforts between various departments such as sales, credit assessment, operations teams for smooth delivery of services to clients.
Education
MBA - Marketing & Finance
IIT Madras
Chennai 07.2017 - 04.2019
B.com - Commerce
Loyola College
Chennai 04.2001 -
Skills
Google ads
Timeline
Performance Marketing Manager
Mcaffeine
02.2023 - Current
Performance Marketing Lead
Rehlat Internet & Multimedia FZ-LLC
03.2022 - 02.2023
Senior Digital Marketing Analyst
Indian Political Action Committee, IPAC
06.2020 - 03.2022
Relationship Manager
ICICI BANK
05.2019 - 05.2020
MBA - Marketing & Finance
IIT Madras
07.2017 - 04.2019
B.com - Commerce
Loyola College
04.2001 -
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