Harishma Poorani
Chennai
Summary
Analytical and insightful Data Analyst known for productivity and efficiency in task completion. Specialize in data visualization, statistical analysis, and predictive modeling. Excel in problem-solving, critical thinking, and communication, ensuring successful project outcomes and team collaboration.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Data Analyst
Omnicom Media Group
Chennai
12.2023 - Current
- Created metrics dashboards using Power BI to track key performance indicators.
- Generated various reports based on client requirements using GA4 & Universal analytics for Mercedes Benz for Australia and Newzealand markets.
- Tracked results from various campaigns using analytics tools such as Google Analytics.
- Generated ad campaign reports using Dataroma.
- Hands-on experience with Salesforce CRM to analyze the lead data.
Digital Marketing Executive
Kilowott - Marketing Agency
Goa
09.2022 - 11.2023
- Executed paid search campaigns on platforms such as Google Adwords, Meta Ads and Linked.in Ads.
- Monitored performance of campaigns using analytics software such as Google Analytics, Hotjar and MixPanel.
- Managed SEO activities including keyword research, link building and content optimization.
- Developed and implemented multi-channel digital marketing strategies.
Digital Marketing Executive
Benfy - Marketing Agency
CHENNAI
01.2020 - 04.2022
- Conducted market research to identify trends in industry sectors relevant to the company's products or services.
- Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
- Developed online advertising campaigns to generate leads and increase brand awareness.
Marketing Coordinator
KRTIN ROBOTICS
Chennai
01.2019 - 12.2019
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Identified areas for improvement within existing processes and procedures.
- Developed and implemented comprehensive marketing plans to increase brand awareness.
Education
Bachelor of Engineering - EEE
Anna University(Veltech Engg College)
Chennai04-2018
Higher Secondary -
SRV Girls Higher Secondary School
Namakkal03-2014
Skills
- Power Bi
- Dataroma
- Google Analytics(GA4)
- Meta Ads
- Google Ads
- Linkedin Ads
- SEO
- Google Tag Manager
- Google Search Console
- Social Media Marketing
- Microsoft Excel & PowerPoint
- Macros & VBA
Affiliations
- I have generated sales reports and web analytics reports for Mercedes Benz Australia and Newzealand markets.
- I have also created successful lead generation campaigns for Sri Venkateshwara engineering college, which is one the best colleges in Tamil Nadu.
Certification
- Completed Digital Marketing Professional Certification from Fita Academy
- Completed GA4 Certification from Linked.in Learning
- Completed Macros & VBA certification from Udemy
- Completed Dataroma certification from Udemy
- Completed Powerbi certification from Udemy
Languages
Tamil
First Language
English
Intermediate (B1)
B1
French
Beginner (A1)
A1
Timeline
Data Analyst
Omnicom Media Group
12.2023 - Current
Digital Marketing Executive
Kilowott - Marketing Agency
09.2022 - 11.2023
Digital Marketing Executive
Benfy - Marketing Agency
01.2020 - 04.2022
Marketing Coordinator
KRTIN ROBOTICS
01.2019 - 12.2019
Bachelor of Engineering - EEE
Anna University(Veltech Engg College)
Higher Secondary -
SRV Girls Higher Secondary School
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